Ibarra: Never unleash AI agents across an entire database at once
Amelia Ibarra · How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer · Dec 10, 2025 · at 20:26
Amelia Ibarra, Chief AI Officer at SaaStr, outlines best practices for segmenting customer databases and training specialized AI SDR personas.
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“You should never just unleash an AI agent on your entire, entire database. Like, Do not do that. It will not be customized. It's not going to work like this. Like, you do need to train either sub-agents, depending on what platform you use, or do, like, sub-campaigns, however they call it. But basically, you want to make sure that each, like, thing you're deploying in your AISDR is specifically trained in tune for that persona that you're going to go after.”
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