Agentforce, every mention
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tap a year for its mentions
every year anyone Jason Lemkin 67Amelia Ibarra 31Marc Benioff 9Jordi Hays 6Sarah Kennedy 1Chief Product Officer, Glean 1Ashley Wilson 1Amelia Salyers 1Amelia LeRutte 1
Verbatim, from the transcripts: the passages where Agentforce comes up
Shipping Enterprise AI Agents with the CPOs of Rubrik, Glean, and Harvey
- ▶ 30:25 Chief Product Officer, Glean You might have built some agent force agents there, some workflows, et cetera.
Who Owns Your Data Now? Agents vs. Systems of Record on The Agents #013
- ▶ 16:04 Amelia Ibarra So that's two agents that kind of ingested and then agent force, which we were like an early adopter of and we still use and then marketing cloud next, which is where we transitioned over from Marketo. 3 times in the scene
- ▶ 36:20 Jason Lemkin They're all better than a human, which is all that really matters today as we record this, right? 2 times in the scene
The Agents #011 - From 0 to 20 Agents and Back Again, Are Agents Finally Consolidating?
- ▶ 42:43 unnamed speaker So agent force just, you know, again, naturally consolidated.
How Agents Will Steal Your Customers. Plus: The $10K App Our Agent Replaced and the $14 Migration
- ▶ 32:16 Amelia Salyers On paper, I'm none of these things, and I've needed the help of FTEs to do things, and like Agent Force, and support, and qualified now, and Momentum.
- ▶ 52:59 Jason Lemkin We love Agent Force.
The Agents #008: Agents Are Merging, Not Multiplying. Plus, Sam Blond on Why Outbound Isn't Dead.
- ▶ 26:24 Jason Lemkin It's like agent force light.
- ▶ 51:34 unnamed speaker I'll say too on, and it ties to the outbound piece that you're even mentioning, Sam, is that I think some people also have this misconception that because we use Monaco, we use Agent Force, we use all these, like, outbounding tools in…
Our Agent Negotiated a Vendor Renewal, Became a CFO and a Better SDR .. but has too many guardrails
- ▶ 5:03 Jason Lemkin You know, we're running guardrails in essence and agent force and artisan and all this, and you can see them, right?
- ▶ 21:40 Amelia Ibarra I'm sure it's been the same thing with our AISDRs and, like, with Agent Force when, you know, we saw we had a bunch of goes to leads.
- ▶ 40:40 Jason Lemkin With the president of SMB of PayPal, you guys get demoed agent for us. 2 times in the scene
Our AI is Hiring! Would You Work for One? And Are Autonomous Agents ... Safe? The Agents #005
- ▶ 51:44 Jason Lemkin But we're not starting from scratch and we have Artisan and Qualified and Momentum and all these other things that plug into Salesforce and we have AgentForce, right? 4 times in the scene
Why Your Next Hire Should Report to an AI, Tragedy Apps, and Too Many AI SDRs? | The Agents #004
- ▶ 8:14 Jason Lemkin Until we deployed our own, and we're going to talk more about whether this is too many, our four to five AISDRs, Artisan, Qualified, Monaco, Agent Force, and probably more to come. 2 times in the scene
- ▶ 34:00 Jason Lemkin And I worry that the, the ones in the middle, like the reason, one of the reasons I'm such a fan of, of Salesforce and agent force is not because I'm a hundred percent sure that they're going to win in the authentic area, but because Mark…
- ▶ 43:57 Jason Lemkin You may think agent force is hard to deploy in a lot of work, but you know what? 2 times in the scene
- ▶ 1:09:36 Jason Lemkin And we use agent force to reactivate lapsed leads, right? 4 times in the scene
Managing 20+ AI Agents: Lazy Agents, Our $500K AI Bill, Stealth Churn & the Death of 60% Solutions
- ▶ 13:49 Jason Lemkin The ones I worry more about, like we are pretty positive on AgentForce and
- ▶ 48:18 Jason Lemkin And before I took any money from them, they were in production with Asian forces. 2 times in the scene
- ▶ 51:26 Amelia LeRutte Like, we probably would have been in the silent churn bucket on Salesforce maybe for this year without AgentForce and SlackBot and all the agents.
How AI Is Rewiring Sales: Quota, Retention & Follow-Up with Agentforce, Momentum, Mangomint + SaaStr
- ▶ 2:21 unnamed speaker So I'll, I'll start with you, Greg, if you want to give a quick intro and then maybe also in addition to agent force, what are your favorite AI tools? 2 times in the scene
- ▶ 10:47 Ashley Wilson Um, and I do think eventually we'll get to agents, agent force.
- ▶ 13:46 unnamed speaker I, it's funny, throughout the day we've been talking about this stuff, like you guys did that, we did a similar thing where we had a bunch of leads, and then I was like, because we're going to deploy Agent Force, I'll put it on that agent.
- ▶ 22:34 unnamed speaker And if they're not a seller of Agent Force, like they're going to need to know it because that's the questions asked.
- ▶ 27:58 unnamed speaker But then once you get there, I feel like everyone has this, like, aha moment where, like, even for me with Agent Force, I was like, I've held out so many agents of Vivi.
- ▶ 34:57 unnamed speaker And I, and I think I can point back directly to your, to your story in that, fine, we're, we're, we're selling the shit out of Agent Force, and that's great, and it's wonderful.
- ▶ 37:59 unnamed speaker You have top performers, you have low performers, that's just how the bell curve works, like, uh, and so for us, we were like, okay, we're gonna load these existing accounts into one of our agents, some of them are in AgentForce, and I'm…
10 Things to Know Before You Deploy Your First AI SDR
- ▶ 10:33 Amelia Ibarra The one, the screenshot I have here is from agent force. 2 times in the scene
- ▶ 45:09 Amelia Ibarra I know who it is at Agent Force.
The Top 5 Issues Managing Multiple AI Agents in Production
- ▶ 4:18 Amelia Ibarra If you guys saw the article that Jason did over the weekend about like how we use Salesforce and agent force, it's kind of like the backbone and the plumbing for a lot of these agents. 2 times in the scene
- ▶ 11:50 Amelia Ibarra I'll go into all of our sales agents and ticket agents, and that's Artisan, Qualified, Agent Force, and now Monaco. 4 times in the scene
The 90/10 Rule for AI Agents: What to Vibe Code, and What To Just Buy
- ▶ 43:11 unnamed speaker Like I'm going to spend, you know, once a week with them, like I said, spend months a week with like qualified hours and agent force, but I'm like, Hey, it's, you know, 15 minutes.
Software Stocks Have Massively Crashed. Here's What Founders Need to Know.
- ▶ 8:41 Jason Lemkin You had a year, whether you're Agent Force or my startups, you had a year to re-accelerate growth, and honestly, Salesforce is doing better than some startups. 3 times in the scene
- ▶ 22:35 Jordi Hays Like, why is this like, like nothing again, nothing against Salesforce, but like I was surprised to hear you're trying everything, using everything, building your own agents. 6 times in the scene
From 1 Agent to 20+: The Reality of Managing Multiple AI Agents Across Your GTM
- ▶ 5:32 Jason Lemkin We've deployed a bunch of startups are also one of the leaders on agent force and Amelia will touch on that.
- ▶ 28:26 Jason Lemkin The 20 VC that I did with Harry and Rory when Mark Benioff came on, it was interesting when he said he wished he could, he said he can't hit Salesforce, but he wished he had enough FDs that everyone could be in production on agent force…
- ▶ 36:09 unnamed speaker You'll see, it's pushing to Salesforce, so, um, you could do this on contact or lead, um, you know, it also depends on how, like, we're in the flow where we have AgentForce, and so, um, it's, it's, ours is triggered off contacts, you can… 4 times in the scene
- ▶ 45:31 unnamed speaker Leads we never followed up with that we famously gave to agent force.
The Present and Future of AI in Sales and GTM with SaaStr's CEO and Owner's CRO
- ▶ 4:56 Jason Lemkin We are using, for example, for outbound, we use Asian force artisan and qualified.
- ▶ 10:08 Jason Lemkin I'm like, you didn't lose the deal, but artisan came in and did all the work for us as did Salesforce with agent force as did qualified and others.
- ▶ 38:52 Jason Lemkin Listen, if you're already, if you want to try agent force and fin because you're using Salesforce and intercom, great. 3 times in the scene
- ▶ 42:21 Jason Lemkin And is it because of agent force? 10 times in the scene
AI + B2B in 2026: Find the Tailwinds or Get Left Behind | Jason Lemkin
- ▶ 47:34 Jason Lemkin What I can tell you is the, the, the Salesforce team is here with Asian force.
AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
- ▶ 9:26 Jason Lemkin So that means if you're not one of the ones that they're focused on for price increases or buying more, if you're not adding agent force or you're not an AI tool, they want to add to everyone else has to get cut. 3 times in the scene
- ▶ 24:09 Jason Lemkin Right now, today, if you are world-class at agent force or clay or qualified or artisan or any of the tools here really doesn't matter which one pick two or three leaders that, that, that have decent revenue that people have heard of. 2 times in the scene
- ▶ 49:06 Jason Lemkin Like I don't actually, all these AISDR BDR agent force artisan that's here qualified.
How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer
- ▶ 9:14 Jason Lemkin Artisan, qualified, agent force. 4 times in the scene
- ▶ 11:56 Amelia Ibarra Qualified has inbound, so that's about the same, six percent, and the agent force, we've said this, has a higher open rate, I'll tell you why.
- ▶ 13:54 Jason Lemkin The agent force, 70% open rate, which on its surface is jaw-droppingly high, right? 2 times in the scene
How We Use 20+ AI Agents for Marketing & Go-to-Market with SaaStr's CEO and Chief AI Officer
- ▶ 31:30 Jason Lemkin This includes Agent Force and Artisan and Qualified, all the tools we love to death.
- ▶ 40:32 unnamed speaker This is on par with what we've seen in like our agent force. 2 times in the scene
- ▶ 43:49 unnamed speaker Like, Salesforce knows, you know, and AgentForce knows everything your Salesforce knows. 2 times in the scene
- ▶ 48:30 unnamed speaker I'm rolling out on agent force where you can call it and ask it what sessions to go to.
6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
- ▶ 17:01 Amelia Ibarra I'm adding a two point of agent to agent force.
- ▶ 43:11 Amelia Ibarra AI and GTM, the, there's this middle ground, and I do want to spend some time on this because I feel like most people have a misconception about the next product, which is Asian force. 14 times in the scene
- ▶ 1:02:40 Amelia Ibarra There are certain things you could do where this was not new budget I had for all these tools that I went to Jason and said, hey, you can't get approval for Asian parts qualified.
- ▶ 1:11:30 Jason Lemkin He said he wished, obviously it's not practical at forty four billion in ARR.
- ▶ 1:22:27 Amelia Ibarra And then in Agent Force, the trigger is, I don't have a screenshot for it, such a big question, but the trigger is based on either the, you can do it on a lead level, contact level, or like a campaign level.
The State of AI + Software: Where It’s Going - Fast
- ▶ 3:14 Jason Lemkin We just rolled out Salesforce Agent Force. 2 times in the scene
- ▶ 30:18 Jason Lemkin We're up to, again, adding agent force this week, depending on how you count is either our 12th or 21st AI agent at Saster.
- ▶ 46:38 Jason Lemkin It's why Salesforce has to own agent force.
AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair
- ▶ 13:52 Marc Benioff I'm pretty excited about AgentForce. 4 times in the scene
- ▶ 18:46 Marc Benioff And he said, our guys went to Dreamforce, they came back, and we did a hackathon here on AgentForce.
- ▶ 28:55 Marc Benioff That's one of the reasons why Agent Force is as exciting as it is, because it's practical, it's specific, it's tactical, it gives them clear action plan on exactly how to go ahead and execute the AI playbook for a company. 3 times in the scene
- ▶ 42:34 Marc Benioff It's going to start and end with AgentForce, you know that, but there's going to be some other really incredible things and don't underestimate data cloud.
The Secrets Inside Google Cloud’s Growth with Sarah Kennedy, Vice President Google Cloud Marketing
- ▶ 16:30 Sarah Kennedy Everything in every application I'm going to leverage, whether it's through agent force or whether it's building their own custom agents on top of Google cloud, that's never been more critical.
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin
- ▶ 11:59 Jason Lemkin Maybe you think it's crazy that Salesforce is charging two dollars for AgentForce, but if it's working for them, maybe it'll work for you.
The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin
- ▶ 15:37 Jason Lemkin So my thought is a lot of B to B folks I know, I don't think Salesforce's gross margins are going to plummet to 20% because of agent force, but we might be able to make these products in one year, like 10 times better. 2 times in the scene
HubSpot Co-Founder and Chair Brian Halligan on AI and SaaS, Board Meetings, and When Incumbents Win
- ▶ 34:36 Jason Lemkin But if everyone does it, if Salesforce, it's right on Agent Force's website. 2 times in the scene