The Numbers Museum

Every specific figure ever claimed on the show. 16 match this view. Red rows are numbers the cited sources contradict.

AllDollarsMultiplesPercentagesBig numbers
FigureAs spokenThe claimWhoWhenChecked?
40× “40 times” Godin: Isaac Asimov wrote 400 books working 6 to 10 a.m. daily Seth Godin Jan 25, 2010 Partly supported
30× “30 times” Tan: Asking AI to iteratively update its own prompt compounds output quality Garry Tan Oct 17, 2025
20× “20 times” Huffman: Reddit grew 20x following its 2006 sale to Condé Nast Steve Huffman Oct 20, 2010
15× “15 X” Shim: Microsoft Copilot launch drove 15x surge in Teams usage on Read.ai David Shim Sep 15, 2025
14× “14 times” Yang: 10K-user health bot achieved 80% opens sending 14 messages weekly Mikael Yang May 26, 2017
10× “10 X” Thummala: AI flipped coding to 80% review and cut raw time 10x Tarun Thummala Jan 12, 2026
10× “10 X” Smith: Search volume is 5x to 10x larger than LLMs Ethan Smith Nov 11, 2025 Supported
10× “10 times” Pujji: Red Ventures Doubled Bankrate's EBITDA in Nine Months Jesse Pujji Nov 5, 2025
10× “10 X” Lieberman plans to build a dedicated media arm for Tenex's AI agency Alex Lieberman Nov 5, 2025
10× “10 X” Howard: Modern AI removes the 10x earning advantage of software coders Rob Howard Sep 10, 2025
10× “10 X” Walling: Most of my new businesses are 5x to 10x larger Rob Walling Apr 9, 2014
“five X” Smith: Search volume is 5x to 10x larger than LLMs Ethan Smith Nov 11, 2025 Supported
“five times” Pujji: Red Ventures Doubled Bankrate's EBITDA in Nine Months Jesse Pujji Nov 5, 2025
“three times” Dolezal: Keboola signed 21,000+ companies via PLG, growing 3x in 12 months Pavel Dolezal Sep 3, 2025
“three times” Herold: Visionary founders need COOs with high Kolbe Follow Through scores Cameron Herold Feb 14, 2018
“two times” Sam Ovens completely rebuilds his consulting course from scratch twice annually Sam Ovens Mar 3, 2017
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