Disclosure certainty 4/5 debate potential 1/5

Lieberman plans to build a dedicated media arm for Tenex's AI agency

Alex Lieberman · #2284 Why is Morning Brew’s founder selling “AI Transformation”? · Nov 5, 2025 · at 1:00:53

Morning Brew co-founder Alex Lieberman explains his strategic plan to build a media franchise on top of his AI transformation consultancy, Tenex.

0:00 / 0:08exact quote · 8.6s
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“Ultimately the goal is to build kind of 10 X media on top of 10 X, where there's only one place that executives go to make AI more actionable.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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“Well, I mean, my, one thing I would say just specifically to the truism you just said, is I really just think it is, like, Bullshit. And like, basically every executive is like on one hand being like, how can I use AI in my company? On the other hand is saying…”
Alex Lieberman Nov 5, 2025 ▶ 53:47 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
Prediction Not checkable as stated
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Alex Lieberman Nov 5, 2025 ▶ 3:15 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
Prediction Not checkable as stated
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Alex Lieberman Nov 5, 2025 ▶ 5:31 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
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Alex Lieberman Nov 5, 2025 ▶ 13:22 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
Disclosure
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“How do we use that to sign 12 month contracts that is highly retentive, highly recurring, and we use that as the Trojan horse to do transformation work after having that line of business.”
Alex Lieberman Nov 5, 2025 ▶ 3:55 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
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