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Alex Lieberman

Co-Founder & Executive Chairman, Morning Brew · 1 appearance on the record.

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founderexecutivehostinvestor@businessbarista ↗LinkedIn ↗alexlieberman.com ↗

Alex Lieberman is best known for co-founding Morning Brew and serving as its CEO until selling a majority stake to Insider in 2020. He currently leads the AI services firm Tenex and hosts the Founder's Journal podcast.

9statements → 3claims → 1claims resolved → 3.89/5average certainty → 2.22/5average debate potential → 7said about them ↓

1 supported 0 partly supported 0 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

2 predictions · 1 assertion · 2 opinions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertion are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Alex argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Lieberman: EOS implementers charge up to $15,000 a day for off-sites
“A lot of people hire actual implementers who either run your off-sites, help you with EOS implementation, and they charge a shit ton of money. Like, you know, it could be like 15,000 dollars a day for being at your off-site or with implementation.”
Alex Lieberman Nov 5, 2025 ▶ 33:56 #2284 Why is Morning Brew’s founder selling “AI Transformation”?

Everything Alex Lieberman said on Mixergy that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Lieberman asserts corporate claims that AI will not eliminate jobs are false
“Well, I mean, my, one thing I would say just specifically to the truism you just said, is I really just think it is, like, Bullshit. And like, basically every executive is like on one hand being like, how can I use AI in my company? On the other hand is saying…”
Alex Lieberman Nov 5, 2025 ▶ 53:47 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
Prediction Not checkable as stated
Lieberman says Tenex's top output-based engineer will make $1M next year
“Our clients pay us based on output, and our engineers are paid on output as well. And the reason that is so valuable is we can hire truly the best engineers I've ever worked with, because just as an example, like our best engineer will make a million bucks in …”
Alex Lieberman Nov 5, 2025 ▶ 5:40 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
Opinion
Lieberman: Engineers are seeing greater AI leverage than any other knowledge workers
“And one of the things I've realized working around engineers now is engineers are living in the future. Like they are seeing the greatest leverage of AI relative to all areas of knowledge work.”
Alex Lieberman Nov 5, 2025 ▶ 3:15 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
Prediction Not checkable as stated
Lieberman: Service businesses will shift away from hourly billing starting in engineering
“We don't charge hourly. Like, we have a fundamental belief that service businesses are going to move away from hourly work, and we think it's starting with engineering.”
Alex Lieberman Nov 5, 2025 ▶ 5:31 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
Insight
Lieberman: Modern AI dev shops use intelligence arbitrage, not labor arbitrage
“It's basically if traditional dev orgs or dev shops are labor arbitrage, we're intelligence arbitraging.”
Alex Lieberman Nov 5, 2025 ▶ 13:22 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
Disclosure
Lieberman uses 12-month engineering contracts as Trojan horse for AI consulting
“How do we use that to sign 12 month contracts that is highly retentive, highly recurring, and we use that as the Trojan horse to do transformation work after having that line of business.”
Alex Lieberman Nov 5, 2025 ▶ 3:55 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
Disclosure
Lieberman: Half of Tenex Clients Come Through Free AI Diagnostics
“Half of our clients have come through these free AI diagnostics we do. And so we run these diagnostics. They take two weeks. Most of it's been automated. The only thing that's not automated is basically three hours of stakeholder interviews, but half of those …”
Alex Lieberman Nov 5, 2025 ▶ 20:14 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
Assertion Supported
Lieberman: EOS implementers charge up to $15,000 a day for off-sites
“A lot of people hire actual implementers who either run your off-sites, help you with EOS implementation, and they charge a shit ton of money. Like, you know, it could be like 15,000 dollars a day for being at your off-site or with implementation.”
Alex Lieberman Nov 5, 2025 ▶ 33:56 #2284 Why is Morning Brew’s founder selling “AI Transformation”?
Disclosure
Lieberman plans to build a dedicated media arm for Tenex's AI agency
“Ultimately the goal is to build kind of 10 X media on top of 10 X, where there's only one place that executives go to make AI more actionable.”
Alex Lieberman Nov 5, 2025 ▶ 1:00:53 #2284 Why is Morning Brew’s founder selling “AI Transformation”?

The other half of the tape: Alex Lieberman's own voice is left out of every number here. Other people bring the name up 7 times in 4 episodes on Mixergy. every mention, with the transcript →

Who brings them up most Andrew Warner 7

Every mention by year

tap a year for its mentions
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001.312.5220252026episodesmentions per episode
2026 5 mentions in 2 episodes 3 per episode
2025 2 mentions in 2 episodes 1 per episode

Appearances (1)

EpisodeDateSpeaking time
#2284 Why is Morning Brew’s founder selling “AI Transformation”? Nov 5, 2025 17m
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