ManyChat CEO Mikael Yang discusses user retention and engagement rates for high-frequency broadcast bots on Facebook Messenger.
Prediction Not checkable as stated
Prediction: Messenger will replace email and websites within seven years
“Like, the potential of bots and of messenger is still by far 90%, 95% of it is untapped. We think that messenger is gonna become the central hub of communication between businesses and customers, and in a few years, three, five, seven years, it's gonna capture…”
Insight
Yang: Emerging markets skip websites and go straight to messenger bots
“There are some countries where Telegram is the number one communication channel, and people need a way to be represented there, so bots come into that space and they start to actually take on the role of websites, because people are not building websites, they…”
Assertion Not checkable as stated
Yang: Messenger bot multi-step micro-interactions achieve 95% to 98% CTR
“It's 95 to 98%, and it doesn't get lower.”
Prediction Not checkable as stated
Yang: WebViews will be huge for Messenger by enabling complex use cases
“I think web use are going to be huge for messenger because they unlock so much of more complex use cases that are not just not possible through bots.”
Insight
Yang: Website visitors are anonymous, but Messenger bot visitors become active connections
“If you're, if you have visitors on websites, those visitors are not your, like, They're not your customers yet. You don't know them. You know who they are. You don't know, like, what's, you don't have a connection with them. But if they're in Messenger, everyo…”
Insight
Yang: Low ARPU consumer apps require pure viral growth
“With consumer projects, like, when you have the like, revenue per user less than a dollar a year, if you're, like, running ads or something, you have to have millions of users. And that you can get only, like, getting them for free, basically, virally.”