Yang: Website visitors are anonymous, but Messenger bot visitors become active connections
Mikael Yang · #1453 The future of chat (and interacting with your customers) · May 26, 2017 · at 39:04
ManyChat founder and CEO Mikael Yang explains the fundamental marketing difference between website traffic and Facebook Messenger chatbot interactions.
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“If you're, if you have visitors on websites, those visitors are not your, like, They're not your customers yet. You don't know them. You know who they are. You don't know, like, what's, you don't have a connection with them. But if they're in Messenger, everyone that visits your bot is an active connection, and you can, like, interact with those people.”
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