McDonald's, every mention
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tap a year for its mentions
every year anyone Shane Parrish 86Robert Cialdini 5Adam Robinson 4Ron Shaich 2Matthew Dicks 2Josh Kaufman 2Dr. Anna Lembke 2Danny Meyer 2Dan Kluger 2Alfred Lin 2
Verbatim, from the transcripts: the passages where McDonald's comes up
John D. Rockefeller: The Principles Behind The Greatest Fortune in History
- ▶ 2:48:43 Shane Parrish You can't be chauffeured to work while you're telling your kid to go work at McDonald's.
Excellence Is the Capacity to Take Pain
- ▶ 21:16 Kaz Nejatian Ray Kroc, the guy, the, the founder of McDonald's, used to go into the kitchens.
Harrison McCain: The Potato Farmer who Went Big
- ▶ 7:59 Shane Parrish McDonald's, Burger King, A&W, Kentucky Fried Chicken, all of them had French fries on the menu.
- ▶ 27:52 Shane Parrish The biggest single door in that market was McDonald's. 6 times in the scene
- ▶ 29:56 Shane Parrish Had walked in as if McDonald's were another regional grocery chain, and they weren't, and they didn't forget it. 4 times in the scene
- ▶ 30:33 Shane Parrish Even the McDonald's win didn't crack the American retail market.
Ray Kroc : How McDonald’s Took Over America
- ▶ 0:08 Shane Parrish Today, we're going to learn about Ray Kroc and the story of McDonald's. 3 times in the scene
- ▶ 15:27 Shane Parrish Operators wanted to know about this place in California run by two brothers named McDonald's, and they were running eight multi-mixers simultaneously, 40 milkshakes churning at once.
- ▶ 19:53 Shane Parrish In the autumn of 1948, the McDonald's brothers did the unthinkable. 2 times in the scene
- ▶ 22:22 Shane Parrish Visions of McDonald's restaurants dotted in Crosstown all over the country paraded through my brain. 5 times in the scene
- ▶ 27:55 Shane Parrish Customers who'd eaten at McDonald's in one location would recognize it in another location. 4 times in the scene
- ▶ 31:25 Shane Parrish Harry would become one of the most important figures in McDonald's history. 9 times in the scene
- ▶ 34:23 Shane Parrish By the late 19 fifties, McDonald's was growing fast. 6 times in the scene
- ▶ 38:06 Shane Parrish Neither did the company. 5 times in the scene
- ▶ 39:10 Shane Parrish In 1960, a former Marine Corps major named Lytton Cochran opened McDonald's store number 200 in Knoxville, Tennessee. 2 times in the scene
- ▶ 40:47 Shane Parrish Ray Kroc was obsessed with every detail inside a McDonald's. 10 times in the scene
- ▶ 45:25 Shane Parrish In 1965, McDonald's went public at 22 50 a share. 16 times in the scene
Panera Founder Ron Shaich
- ▶ 10:31 Ron Shaich We actually opened up the market, lowered the prices, and in came, you know, everybody from McDonald's to Chick-fil-A.
- ▶ 44:20 Ron Shaich Think McDonald's and Burger King.
Harley Finkelstein: You Must Requalify for Your Role, Every Year
- ▶ 1:19:49 Shane Parrish McDonald's, right?
Estée Lauder: A Success Story
- ▶ 1:03:51 Shane Parrish Ray Kroc, you know, he bought a local hamburger chain that would turn into McDonald's as we know it today when he was 52.
How to Win by Being Right and Contrarian: Lessons from Zappos to DoorDash
- ▶ 32:36 Alfred Lin Well, your example about Walmart, where the example about DoorDash focused on, um, the suburbs, there's an example about DoorDash where you want to win McDonald's, or do you want to win the top 100 merchants? 2 times in the scene
Matthew Dicks: The Storytelling Expert
- ▶ 1:34:28 Matthew Dicks I was managing a McDonald's restaurant. 2 times in the scene
Chris Davis: Three Generations of Wealth
- ▶ 2:14:21 Shane Parrish Uh, when you're getting a chauffeur to drive you to work, and you're telling your 15 or sixteen-year-old to go get a job at McDonald's, uh, he said that's gonna create a lot of resentment.
Shreyas Doshi: Better Teams, Better Products
- ▶ 35:33 Shane Parrish I call that the McDonald's problem because, uh, you know, I, I used to work in tech as well, and people would do this all the time where it's like, I followed all the rules.
Rey Flemings: A Different Definition of Success
- ▶ 54:56 Shane Parrish So if you're living in a mansion, and you get picked up in a chauffeur, and you tell your fifteen-year-old to go get a job at McDonald's, it's gonna cause resentment.
Adam Robinson: Positioning Yourself For Success
- ▶ 37:59 Adam Robinson Franchises, there could be a franchisee, say, of McDonald's in Buffalo, New York, who goes, oh, on rainy days, use this phrase, because everybody buys milkshakes. 2 times in the scene
Jason Karp: Live A Healthier Life
- ▶ 1:06:49 Jason Karp You're not getting people who eat McDonald's three days, three times a day, and you're not moving them to salads.
Dr. Anna Lembke: Between Pleasure and Pain
- ▶ 26:55 Dr. Anna Lembke He'd say, oh, I'm at McDonald's. 2 times in the scene
Kunal Shah: Core Human Motivations
- ▶ 20:12 Kunal Shah They can't do, but, but there is a McDonald's, which has managed to scale the version, right?
#122 Robert Cialdini - The Principles of Persuasion
- ▶ 6:29 Robert Cialdini So, we give first, and I love a new study that was done, not even published yet, was done in McDonald's, 4 times in the scene
- ▶ 15:13 Robert Cialdini Oh, thank you for coming to McDonald's.
#120 Chris Bosh: Hunger and Greatness
- ▶ 7:19 Chris Bosh You know, they've got McDonald's and Chick-fil-A in there for lunch.
#115 Danny Meyer: Hospitality and Humanity
- ▶ 16:37 Danny Meyer Whether or not you eat at McDonald's, you'd have to say that it's for the first time in the world somebody could get french fries to taste exactly the same way 2 times in the scene
#106 Josh Kaufman: Maximizing Our Locus of Control
- ▶ 2:21 Josh Kaufman So one stoplight, there's a McDonald's. 2 times in the scene
#90 Apolo Ohno: Process Versus Prize
- ▶ 26:26 Apolo Ohno Video games, Cheetos, Taco Bell, McDonald's, Pizza Hut, like going through puberty, growing up, hanging out with friends, staying up late.
#88 Derek Sivers: Innovation Versus Imitation
- ▶ 14:37 Shane Parrish They talk like him, they go to McDonald's every morning and they eat their egg McMuffin and they, they say all the right things.
#47 Adam Robinson: Winning at the Great Game (Part 1)
- ▶ 54:55 Adam Robinson You might buy McDonald's versus some higher price point restaurant chain.
- ▶ 1:52:45 Adam Robinson If you go to a McDonald's, they will ask you pretty much, regardless of whatever you buy, would you like some fries with that?
#45 Dan Kluger: Taking Time to Get It Right
- ▶ 55:24 Dan Kluger If you think of a cook at McDonald's and a cook here, they, they can't be grouped as apples to apples, and we're kind of forcing ourselves to do that. 2 times in the scene
#41 Tobi Lütke: The Trust Battery
- ▶ 26:35 Shane Parrish It's kind of like the difference between being a chef and creating something start to finish, or being, working at McDonald's, where it's like, the fries go down for 90 seconds, and... 3 times in the scene
Rory Sutherland: The Psychology of Advertising
- ▶ 49:39 Rory Sutherland and I'm used to McDonald's being, you know, four pounds, 83 pounds, whatever.
#12 Véronique Rivest: Wine Lessons
- ▶ 36:40 Shane Parrish Players who are striving for, like, almost like McDonald's, like consistency.