McDonald's, every mention

24 scenes (said by Shane Parrish) · ← back to McDonald's

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every year anyone Shane Parrish 86Robert Cialdini 5Adam Robinson 4Ron Shaich 2Matthew Dicks 2Josh Kaufman 2Dr. Anna Lembke 2Danny Meyer 2Dan Kluger 2Alfred Lin 2

Verbatim, from the transcripts: the passages where McDonald's comes up

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John D. Rockefeller: The Principles Behind The Greatest Fortune in History Jul 28, 2026 · 1 mention

Harrison McCain: The Potato Farmer who Went Big Mar 24, 2026 · 12 mentions

  • ▶ 7:59 Shane Parrish McDonald's, Burger King, A&W, Kentucky Fried Chicken, all of them had French fries on the menu.
  • ▶ 27:52 Shane Parrish The biggest single door in that market was McDonald's. 6 times in the scene
  • ▶ 29:56 Shane Parrish Had walked in as if McDonald's were another regional grocery chain, and they weren't, and they didn't forget it. 4 times in the scene
  • ▶ 30:33 Shane Parrish Even the McDonald's win didn't crack the American retail market.

Ray Kroc : How McDonald’s Took Over America Jan 27, 2026 · 63 mentions

  • ▶ 0:08 Shane Parrish Today, we're going to learn about Ray Kroc and the story of McDonald's. 3 times in the scene
  • ▶ 15:27 Shane Parrish Operators wanted to know about this place in California run by two brothers named McDonald's, and they were running eight multi-mixers simultaneously, 40 milkshakes churning at once.
  • ▶ 19:53 Shane Parrish In the autumn of 1948, the McDonald's brothers did the unthinkable. 2 times in the scene
  • ▶ 22:22 Shane Parrish Visions of McDonald's restaurants dotted in Crosstown all over the country paraded through my brain. 5 times in the scene
  • ▶ 27:55 Shane Parrish Customers who'd eaten at McDonald's in one location would recognize it in another location. 4 times in the scene
  • ▶ 31:25 Shane Parrish Harry would become one of the most important figures in McDonald's history. 9 times in the scene
  • ▶ 34:23 Shane Parrish By the late 19 fifties, McDonald's was growing fast. 6 times in the scene
  • ▶ 38:06 Shane Parrish Neither did the company. 5 times in the scene
  • ▶ 39:10 Shane Parrish In 1960, a former Marine Corps major named Lytton Cochran opened McDonald's store number 200 in Knoxville, Tennessee. 2 times in the scene
  • ▶ 40:47 Shane Parrish Ray Kroc was obsessed with every detail inside a McDonald's. 10 times in the scene
  • ▶ 45:25 Shane Parrish In 1965, McDonald's went public at 22 50 a share. 16 times in the scene

Harley Finkelstein: You Must Requalify for Your Role, Every Year Jul 8, 2025 · 1 mention

Estée Lauder: A Success Story Mar 11, 2025 · 1 mention

  • ▶ 1:03:51 Shane Parrish Ray Kroc, you know, he bought a local hamburger chain that would turn into McDonald's as we know it today when he was 52.

Chris Davis: Three Generations of Wealth Mar 5, 2024 · 1 mention

  • ▶ 2:14:21 Shane Parrish Uh, when you're getting a chauffeur to drive you to work, and you're telling your 15 or sixteen-year-old to go get a job at McDonald's, uh, he said that's gonna create a lot of resentment.

Shreyas Doshi: Better Teams, Better Products Sep 5, 2023 · 1 mention

  • ▶ 35:33 Shane Parrish I call that the McDonald's problem because, uh, you know, I, I used to work in tech as well, and people would do this all the time where it's like, I followed all the rules.

Rey Flemings: A Different Definition of Success Aug 22, 2023 · 1 mention

  • ▶ 54:56 Shane Parrish So if you're living in a mansion, and you get picked up in a chauffeur, and you tell your fifteen-year-old to go get a job at McDonald's, it's gonna cause resentment.

#88 Derek Sivers: Innovation Versus Imitation Jul 21, 2020 · 1 mention

  • ▶ 14:37 Shane Parrish They talk like him, they go to McDonald's every morning and they eat their egg McMuffin and they, they say all the right things.

#41 Tobi Lütke: The Trust Battery Sep 18, 2018 · 3 mentions

  • ▶ 26:35 Shane Parrish It's kind of like the difference between being a chef and creating something start to finish, or being, working at McDonald's, where it's like, the fries go down for 90 seconds, and... 3 times in the scene

#12 Véronique Rivest: Wine Lessons Jul 24, 2016 · 1 mention

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