McDonald's, every mention
17 scenes (2026) · ← back to McDonald's
tap a year for its mentions
every year 2026 anyone Shane Parrish 86Robert Cialdini 5Adam Robinson 4Ron Shaich 2Matthew Dicks 2Josh Kaufman 2Dr. Anna Lembke 2Danny Meyer 2Dan Kluger 2Alfred Lin 2
Verbatim, from the transcripts: the passages where McDonald's comes up
John D. Rockefeller: The Principles Behind The Greatest Fortune in History
- ▶ 2:48:43 Shane Parrish You can't be chauffeured to work while you're telling your kid to go work at McDonald's.
Excellence Is the Capacity to Take Pain
- ▶ 21:16 Kaz Nejatian Ray Kroc, the guy, the, the founder of McDonald's, used to go into the kitchens.
Harrison McCain: The Potato Farmer who Went Big
- ▶ 7:59 Shane Parrish McDonald's, Burger King, A&W, Kentucky Fried Chicken, all of them had French fries on the menu.
- ▶ 27:52 Shane Parrish The biggest single door in that market was McDonald's. 6 times in the scene
- ▶ 29:56 Shane Parrish Had walked in as if McDonald's were another regional grocery chain, and they weren't, and they didn't forget it. 4 times in the scene
- ▶ 30:33 Shane Parrish Even the McDonald's win didn't crack the American retail market.
Ray Kroc : How McDonald’s Took Over America
- ▶ 0:08 Shane Parrish Today, we're going to learn about Ray Kroc and the story of McDonald's. 3 times in the scene
- ▶ 15:27 Shane Parrish Operators wanted to know about this place in California run by two brothers named McDonald's, and they were running eight multi-mixers simultaneously, 40 milkshakes churning at once.
- ▶ 19:53 Shane Parrish In the autumn of 1948, the McDonald's brothers did the unthinkable. 2 times in the scene
- ▶ 22:22 Shane Parrish Visions of McDonald's restaurants dotted in Crosstown all over the country paraded through my brain. 5 times in the scene
- ▶ 27:55 Shane Parrish Customers who'd eaten at McDonald's in one location would recognize it in another location. 4 times in the scene
- ▶ 31:25 Shane Parrish Harry would become one of the most important figures in McDonald's history. 9 times in the scene
- ▶ 34:23 Shane Parrish By the late 19 fifties, McDonald's was growing fast. 6 times in the scene
- ▶ 38:06 Shane Parrish Neither did the company. 5 times in the scene
- ▶ 39:10 Shane Parrish In 1960, a former Marine Corps major named Lytton Cochran opened McDonald's store number 200 in Knoxville, Tennessee. 2 times in the scene
- ▶ 40:47 Shane Parrish Ray Kroc was obsessed with every detail inside a McDonald's. 10 times in the scene
- ▶ 45:25 Shane Parrish In 1965, McDonald's went public at 22 50 a share. 16 times in the scene