The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 44 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 44 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Open · timeframe Aug 2026
Fambro: Aptera yields 11,000 miles of free solar charge yearly in SoCal
“You plug it in like normal if you want, but most people won't ever have to because here in Southern California, you'll probably get about 11,000 miles a year of free charge, so.”
Steve Fambro Aug 3, 2023 ▶ 25:19 Powering cars with solar energy with Steve Fambro of Aptera Motors
Assertion Open · timeframe Aug 2027
Araque: Existing power plants can be repowered with geothermal in weeks
“Yeah, I mean, the power plant's already built, and all we have to do is to feed it the steam that's carbon free. And you can do each one in weeks. That's precisely the play we're after.”
Carlos Araque Aug 4, 2022 ▶ 32:17 HIBT Lab! Quaise Energy: Carlos Araque
Assertion Open · timeframe Aug 2027
Twelve 8-inch deep geothermal wells could power all of San Francisco
“They're only eight inches in diameter, so absolutely you can. Yeah, I don't think you can do it with anything else, but you're right. It's 12 wells for that amount of energy to run San Francisco.”
Carlos Araque Aug 4, 2022 ▶ 34:34 HIBT Lab! Quaise Energy: Carlos Araque
Assertion Open · timeframe Aug 2028
Brain data detects Parkinson's 10 years earlier than Apple Watches
“For example, you can actually pick up Parkinson's responses using the Apple Watch. The issue is that by the time you pick it up at the hands or through walking metrics, your brain's already been dealing with it for the past 10 years. And so with the brain, you…”
Ramses Alcaide Aug 31, 2023 ▶ 11:58 When your headphones listen to you with Ramses Alcaide of Neurable
Assertion Open · timeframe Feb 2026
Scholl: Overture meets latest subsonic noise standards
“So this meets the same most stringent noise standards that apply to latest generation subsonic airplanes.”
Blake Scholl Feb 23, 2023 ▶ 35:33 HIBT Lab! Boom Supersonic: Blake Scholl
Assertion Open · timeframe Oct 2021
'Jack Daniel's Legacy' mentions Nearest Green's family more than Jack's own
“Jack Daniels Legacy. It was a biography by a local journalist out of Tuscaloosa, Alabama, who goes to Lynchburg, Tennessee, to write the authoritative biography on the most famous whiskey maker in the world. And very early on into the book, It introduces this …”
Fawn Weaver Oct 4, 2021 ▶ 27:01 Uncle Nearest Premium Whiskey: Fawn Weaver
Assertion Not yet assessed · timeframe Sep 2026
Vaccarella says Bogg Bag was the only EVA bag available initially
“Well, shoes in my bags, because we were the only EVA bag at the time, but they were being made in the same type of machinery.”
Kim Vaccarella Sep 7, 2026 ▶ 25:21 Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
Assertion Open · timeframe Jul 2029
Golf Apparel Brands Can Generate $150M Solely Through Pro Shops
“Greengrass Golf Shops, which is, for those of you know, the golf brands, the Peter Millar's, the Johnny O's you can do, you know, a hundred and fifty million north in just those shops.”
Chris Riccobono Jul 30, 2026 ▶ 3:48 Advice Line with Chris Riccobono of UNTUCKit
Assertion Open · timeframe Mar 2027
Bongiorno: Humane AI Pin does not record passively without active engagement
“We're not recording at all. We're not recording from the cameras or the microphone unless you engage with the device.”
Bethany Bongiorno Mar 14, 2024 ▶ 36:18 AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane
Assertion Open · timeframe Jan 2027
Masterson: Brands do not pay placement fees for Sephora's Favorites Wall
“So when I got the call, we're going in for free. Because you don't pay for the favorites wall.”
Tiffany Masterson Jan 29, 2024 ▶ 1:14:34 Drunk Elephant: Tiffany Masterson
Assertion Open · timeframe Jan 2029
Sade: Pollination is primary limiting factor for avocado orchard yields
“Avocados and other crops that we are dealing with, pollination is a limiting factor for yield. Okay. So there is a very big gap that we can increase the yield responsibly without taking too much resources from the trees.”
Tai Sade Jan 18, 2024 ▶ 25:14 Doing the bees’ work with Thai Sade of BloomX
Assertion Open · timeframe Aug 2026
Fambro: Aptera yields 10 to 12 miles of daily solar charge overcast
“It'll, it'll still charge. It might only charge, you know, 10 miles worth or 12 miles worth or something like that if it's overcast or in a northern latitude, you know.”
Steve Fambro Aug 3, 2023 ▶ 29:15 Powering cars with solar energy with Steve Fambro of Aptera Motors
Assertion Open · timeframe Dec 2022
Beautyblender's patent was blocked by an existing medical ear cleaner patent
“There was a patent owned by a company that, and this is the craziest thing, and this is why I fought so long and hard about it, but There was a medical ear cleaner that was like, if you can envision, like, almost like a Q-tip, only bigger. It was like, it had …”
Rea Ann Silva Dec 19, 2022 ▶ 46:56 Beautyblender: Rea Ann Silva
Assertion Open · timeframe Aug 2025
Yolélé’s custom milling equipment reduced fonio processing waste by fifty percent
“Now we not only eliminated the waste because at this stage of Fogno Processing. We still had close to 50% of waste, which is crazy. And now with the machine, they design a machine that not only eliminates that waste, but it really is also processing at a much …”
Pierre Thiam Aug 25, 2022 ▶ 34:49 HIBT Lab! Yolélé: Pierre Thiam
Assertion Not yet assessed · timeframe Apr 2021
The first Bandcamp Friday generated 15 times normal Friday sales
“It was it was about 15 times our normal Friday sales, which for the systems team, for support, for developers, it was a really big effort to keep the site running and have it keep up with all of that.”
Ethan Diamond Apr 8, 2021 ▶ 26:16 How I Built Resilience: Ethan Diamond of Bandcamp
Assertion Open · timeframe Feb 2021
Charlie Puth refused to soundcheck until venue removed its Confederate flag
“And then we went to Ohio after, and on stage, it was a Confederate flag right behind the stage, and Charlie Puth refused to go on for his soundtracks. Until they took that flag down.”
Troy Carter Feb 25, 2021 ▶ 10:53 How I Built Resilience: Troy Carter of Q&A (June, 2020)
Assertion Open · timeframe Jun 2020
Charlie Puth refused to soundcheck until a Confederate flag was removed
“And on stage, it was a Confederate flag right behind the stage, and Charlie Puth, Refused to go on for his soundcheck until they took that flag down.”
Troy Carter Jun 6, 2020 ▶ 10:40 How I Built Resilience: Live with Troy Carter
Assertion Open · timeframe Mar 2020
Peter Thiel invested $200,000 in Stripe on the spot
“But Peter being such a, sort of, you know, an inveterate contrarian was quite sympathetic to this case, and decided on the spot to make, you know, a fairly material investment of 200,000 dollars.”
Patrick Collison Mar 9, 2020 ▶ 22:02 Stripe: Patrick and John Collison (2018)
Assertion Open · timeframe Apr 2018
Daymond John's mother took out a $100,000 home equity loan for FUBU
“So she goes out and she gets a 100,000 dollar loan on our house.”
Daymond John Apr 9, 2018 ▶ 29:28 FUBU: Daymond John
Assertion Not yet assessed · timeframe Dec 2018
Vaccarella says Bogg Bag reached $1 million in sales in 2018
“So you had three months to hit a million dollars. That's a lot of pressure. Yeah, it was. But we did it. We squeaked it by.”
Kim Vaccarella Sep 7, 2026 ▶ 1:03:59 Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
Assertion Open · timeframe Dec 2028
Pyjack: Obstacle course racing to replace equestrian at 2028 Olympics
“Yeah, it's gonna be put into the modern pentathlon in twenty-twenty-eight, so it's gonna replace equestrian.”
Jeff Pyjack Apr 30, 2026 ▶ 18:32 Advice Line with David Neeleman of JetBlue
Assertion Open · timeframe Jan 2026
McCraney: Cowboy Country Club is in around 100 retail stores
“So last year we started our wholesale business and we're in around a hundred retail stores nationwide.”
Tanner McCraney Jan 15, 2026 ▶ 33:40 Advice Line with Neil Blumenthal of Warby Parker
Assertion Open · timeframe Nov 2025
The United States now generates the majority of the UK-based Gymshark's revenue
“I know the U.S. So the U.S. Is now, the U.S. Is now the majority of the business.”
Ben Francis Nov 17, 2025 ▶ 1:09:03 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Assertion Not yet assessed · timeframe Dec 2011
Rachael Ray mistakenly credited Nutsonline as Nuts.com on air in 2011
“We did ship them to Rachel Ray, and at the very end, she says, in the credit, she says, oh, I really want to thank nuts.com. And we were nutsonline.com, so I was like, oh, man.”
Jeff Braverman Oct 27, 2025 ▶ 46:07 Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
Assertion Not yet assessed · timeframe Nov 2024
Shufelt: Athletic Brewing is a top 10 US craft brewer by volume
“Yeah, Athletic is top 10 craft brewer's number one biggest non-alcoholic beer breweries.”
Bill Shufelt Nov 18, 2024 ▶ 59:05 Athletic Brewing Company: Bill Shufelt
Assertion Open · timeframe Mar 2025
Nussbaum: Proto technology can broadcast to thousands of locations simultaneously
“There's everything that you would need to hear, see, and interact with your audience, or audiences, because our technology, you can beam into Thousands of locations at the same time.”
David Nussbaum Mar 28, 2024 ▶ 19:06 “Beaming” people anywhere in the world with David Nussbaum of Proto
Assertion Open · timeframe Jan 2027
BloomX: Robotic pollinator covers up to 20 hectares in six days
“It can do up to 20 hectares a week in six days.”
Tai Sade Jan 18, 2024 ▶ 17:19 Doing the bees’ work with Thai Sade of BloomX
Assertion Open · timeframe Dec 2010
Herschel was featured on the cover of the GQ gift guide
“GQ the next day requested one of our bags to be shot in their studio, and we ended up on their, the front cover of the GQ gift guide for that year”
Lyndon Cormack Oct 16, 2023 ▶ 40:21 Herschel Supply Co.: Jamie and Lyndon Cormack
Assertion Open · timeframe Jan 2022
Hendricks: Westinghouse gave Discovery Channel a free week on satellite transponder
“Westinghouse, anxious to lease a transponder for the satellite, yeah, the satellite transponder, said, John, you know, we'll donate, we will give you the use of the satellite for a week.”
John Hendricks Jan 17, 2022 ▶ 41:18 Discovery Channel and Curiosity Stream: John Hendricks
Assertion Open · timeframe Jul 2021
Reffkin: Grandfather left $26M to my aunt and $100 to my mother
“He ended up being very successful. I think he and his family owned real estate in Israel, and, you know, when he died, you know, he gave twenty-six million dollars to her sister, who is, I guess, more obedient to the way that And he wanted her to be. And gave …”
Robert Reffkin Jul 26, 2021 ▶ 8:16 Robert Reffkin: Compass
Assertion Open · timeframe Jun 2021
Bartolucci took a $65,000 mortgage on parents' house for startup capital
“And we took 65,000 dollar mortgage on my parents' house.”
Carla Bartolucci Jun 7, 2021 ▶ 25:40 Jovial Foods: Carla Bartolucci
Assertion Open · timeframe Dec 2004
Safeway Picked Up Kodiak Cakes Across 1,200 Stores in 2004
“So in 2004, I had been working on sales, you know, kind of part time and I'd been working with Safeway. And I sent some samples out to this buyer. Her name was Donna Sullivan. She called me and she's like, Hey Joel, we're going to bring your pancake mix in to …”
Joel Clark Dec 7, 2020 ▶ 36:29 Kodiak Cakes: Joel Clark
Assertion Open · timeframe Feb 2020
Hartz: Early Eventbrite Handled a 100,000-Person Salsa Congress in Mexico City
“I'll never forget there was a 100,000 person free salsa congress in Mexico City that happened on Eventbrite when we had no business Ticketing. A 100,000 person event.”
Julia Hartz Feb 17, 2020 ▶ 28:46 Eventbrite: Julia Hartz
Assertion Not yet assessed · timeframe Aug 2019
Stonyfield Raised $2.5M and Opened a New Factory
“All told, including paying off the debts, two and a half million dollars, and opened our new factory nine months later in Londonderry, where we are today.”
Gary Hirshberg Aug 19, 2019 ▶ 46:50 Stonyfield Yogurt: Gary Hirshberg (2017)
Assertion Open · timeframe Jul 2019
Dyson: First licensed cyclonic vacuum in Japan sold for $2,500
“Well, I think considering it was two and a half thousand dollars, it did quite well.”
Sir James Dyson Jul 22, 2019 ▶ 24:47 Dyson: James Dyson (2018)
Assertion Not yet assessed · timeframe Mar 2017
Saban sold over 18 million records in France over eight years
“I started a production company, then I set up my own label, And I sold over a period of eight years that I lived there on my own label, ah, more than eighteen million records.”
Haim Saban Mar 27, 2017 ▶ 12:08 Power Rangers: Haim Saban
Assertion Open · timeframe Oct 2025
Zimmer wore frog and beaver costumes to market Zimride at Cornell
“One of the kind of funny things we had to figure out was how to quickly market to the college campus, and so one of our early purchases was a frog and beaver costume that we put on. I went to Cornell. I was actually going to Cornell on a recruiting trip for Le…”
John Zimmer Oct 23, 2025 ▶ 48:44 Advice Line with John Zimmer of Lyft
Assertion Not yet assessed · timeframe Jan 2024
Raz: Paige and Blake Mycoskie founded their companies on the same day
“By the way, according to Paige's mom, Paige and her brother Blake started their respective companies on the very same day in 2006, February 26, to be exact, which also happens to be Paige's birthday.”
Guy Raz Jan 1, 2024 ▶ 1:07:38 Aviator Nation: Paige Mycoskie
Assertion Open · timeframe Feb 2023
Simmons: Writing 10,000 to 11,000 words weekly at ESPN caused burnout
“I was writing 10, 11,000 words a week. And it was unsustainable. Like I really started to burn out and Jimmy came along.”
Bill Simmons Feb 13, 2023 ▶ 31:12 The Ringer: Bill Simmons
Assertion Open · timeframe May 2022
DFJ led Kana Communications' $700,000 Series A round in 1996
“Our series A led by Draper, Fisher, Jurvetson, DFJ. We closed that round in, I believe it was 1996, and 700,000 dollars.”
Michael Horvath May 2, 2022 ▶ 30:55 Strava: Mark Gainey and Michael Horvath
Assertion Open · timeframe Jan 2022
Raz: Over 10% of 'How I Built This' Founders Started in Consulting
“A significant percentage of people who've been on the show, I'd say more than 10%, worked in consulting for a couple years early in their careers, where you, you're basically paid to learn everything about a business in order to give them advice for how to be …”
Guy Raz Jan 10, 2022 ▶ 10:30 M.M.LaFleur: Sarah LaFleur (2020)
Assertion Open · timeframe Jul 2020
Boyd: The Laundress trademarked its brand in every country it sold in
“We early on had all our name trademarked in any country that we were sold to. So we owned the licensing and the trademarks.”
Lindsey Boyd Jul 27, 2020 ▶ 53:41 The Laundress: Lindsey Boyd
Assertion Open · timeframe Feb 2020
LaFleur: M.M.LaFleur registered in Delaware in June 2011 at WeWork
“I signed for a WeWork office starting May one, back when WeWork was still very small. I think they had, like, two buildings in New York. And then I officially registered as a LLC June one in Delaware.”
Sarah LaFleur Feb 3, 2020 ▶ 20:54 M.M.LaFleur: Sarah LaFleur
Assertion Open · timeframe Oct 2016
Wurwand: California had only about 2,300 licensed skincare professionals when IDI launched
“So I called the State Board of Cosmetology in Sacramento, California, and I called them and I said, do you have a list of everyone licensed in the state of California to perform skincare treatments? And it was a very short list. It was like 2300 names.”
Jane Wurwand Oct 24, 2016 ▶ 12:54 Dermalogica: Jane Wurwand
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