Herschel Supply Co. co-founder Lyndon Cormack describes meeting GQ magazine at the 2010 Agenda trade show shortly after launching the brand.
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“GQ the next day requested one of our bags to be shot in their studio, and we ended up on their, the front cover of the GQ gift guide for that year”
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“Our whole strategy was definitely going to trade shows. And it's where people congregate. It's where people after the trade shows have drinks at the bar if they drink or dinners. There's conferences around there. There's thought leaders in the space that usual…”
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AssertionNot checkable as stated
Vans sales contacts became Herschel's initial retail accounts
“Conveniently enough especially with how a brand like Vans bridged itself from action sports to fashion, we were already going to places and selling to stores that would ultimately end up being some of our first accounts.”
Herschel operated like a sneaker brand rather than a bag company
“In the early days, we act like, more like a sneaker company than we did a bag company, because that's more what we were into. And we weren't into how bag companies, especially in our price category, were acting. And I think that was an important distinction.”
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