Rachael Ray mistakenly credited Nutsonline as Nuts.com on air in 2011
Jeff Braverman · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · Oct 27, 2025 · at 46:07
Jeff Braverman, CEO of Nuts.com, recalls the on-air mixup on Rachael Ray's show that pushed his company to rebrand from nutsonline.com.
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“We did ship them to Rachel Ray, and at the very end, she says, in the credit, she says, oh, I really want to thank nuts.com. And we were nutsonline.com, so I was like, oh, man.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
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