Assertion Open AI assessment confidence: 65% certainty 4/5 debate potential 1/5

LaFleur: M.M.LaFleur registered in Delaware in June 2011 at WeWork

Sarah LaFleur · M.M.LaFleur: Sarah LaFleur · Feb 3, 2020 · at 20:54

M.M.LaFleur founder Sarah LaFleur describes the initial legal formation and office setup for her women's workwear startup in spring 2011.

0:00 / 0:13exact quote · 14.0s
720p mp4 · rendered on demand · StarZero watermark
“I signed for a WeWork office starting May one, back when WeWork was still very small. I think they had, like, two buildings in New York. And then I officially registered as a LLC June one in Delaware.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Sarah LaFleur

Opinion
Sarah LaFleur: Email is a declining channel due to inbox saturation
“Email, first of all, I think is just a declining channel. And that's like just the hard truth. It's not that people don't read emails anymore, but it's people get so many of them every single day that it's impossible to keep in track.”
Sarah LaFleur Aug 6, 2026 ▶ 26:45 Advice Line: "Strategy Sessions"
Assertion Contradicted
LaFleur: Professional women's apparel is a $100B–$120B market
“There are thirty million women, age 25 to 45, who work in some sort of corporate environment, and these women spend, on average, for women making 75 K and up, 4000 dollars a year on clothes to wear to work, and so that's roughly a hundred to a hundred twenty b…”
Sarah LaFleur Jan 10, 2022 ▶ 48:13 M.M.LaFleur: Sarah LaFleur (2020)
Insight
LaFleur: Advising cash-strapped founders to avoid certain investors is unhelpful
“Telling other entrepreneurs, like, don't just take anyone's money, or be really careful who you take money from. That's all well and good when you've got cash in the bank. When you don't it's really unhelpful advice, because it's true, you really want to make …”
Sarah LaFleur Jan 10, 2022 ▶ 51:19 M.M.LaFleur: Sarah LaFleur (2020)
Insight
LaFleur: Publicizing funding amounts creates an unhealthy startup culture identity
“We don't disclose it, and it's so funny because I think there's a real dark side to talking about how much money you've raised, and I think what happens often in startup culture is that, that is what you become known for.”
Sarah LaFleur Jan 10, 2022 ▶ 1:03:26 M.M.LaFleur: Sarah LaFleur (2020)
Opinion
LaFleur: Entrepreneurial success is 99% luck
“Oh it's 99% luck. I always go back to that experience I had in Zambia. It is mostly luck. Being born to the right parents at the right time.”
Sarah LaFleur Jan 10, 2022 ▶ 1:05:57 M.M.LaFleur: Sarah LaFleur (2020)
Insight
LaFleur: Advising cash-strapped founders to be picky about investors is unhelpful
“Telling other entrepreneurs, like, don't just take anyone's money, or be really careful who you take money from. That's all well and good when you've got cash in the bank. When you don't it's really unhelpful advice, because it's true, you really want to make …”
Sarah LaFleur Feb 3, 2020 ▶ 52:42 M.M.LaFleur: Sarah LaFleur
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 800 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.