M.M.LaFleur founder Sarah LaFleur describes the initial legal formation and office setup for her women's workwear startup in spring 2011.
Opinion
Sarah LaFleur: Email is a declining channel due to inbox saturation
“Email, first of all, I think is just a declining channel. And that's like just the hard truth. It's not that people don't read emails anymore, but it's people get so many of them every single day that it's impossible to keep in track.”
Assertion Contradicted
LaFleur: Professional women's apparel is a $100B–$120B market
“There are thirty million women, age 25 to 45, who work in some sort of corporate environment, and these women spend, on average, for women making 75 K and up, 4000 dollars a year on clothes to wear to work, and so that's roughly a hundred to a hundred twenty b…”
Insight
LaFleur: Advising cash-strapped founders to avoid certain investors is unhelpful
“Telling other entrepreneurs, like, don't just take anyone's money, or be really careful who you take money from. That's all well and good when you've got cash in the bank. When you don't it's really unhelpful advice, because it's true, you really want to make …”
Insight
LaFleur: Publicizing funding amounts creates an unhealthy startup culture identity
“We don't disclose it, and it's so funny because I think there's a real dark side to talking about how much money you've raised, and I think what happens often in startup culture is that, that is what you become known for.”
Opinion
LaFleur: Entrepreneurial success is 99% luck
“Oh it's 99% luck. I always go back to that experience I had in Zambia. It is mostly luck. Being born to the right parents at the right time.”
Insight
LaFleur: Advising cash-strapped founders to be picky about investors is unhelpful
“Telling other entrepreneurs, like, don't just take anyone's money, or be really careful who you take money from. That's all well and good when you've got cash in the bank. When you don't it's really unhelpful advice, because it's true, you really want to make …”