The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 70 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Garza: Siete sold out its initial retail batch within 24 hours
“So we had put these tortillas on the shelf in May of 2014 at Wheatsville, and we put two cases to the shelf, and we had learned a little bit from owning the gym on, like, marketing a service-based business, so what, you know, what we did was we took a picture,…”
Katlin Smith: Danielle Walker's Facebook post sold out Simple Mills in an hour
“I think it was more focused on the retail path, but a few months later, a influencer, what's now called an influencer, discovered the product and wrote about it on her Facebook page, which just kind of astounded me, and we sold out of the product in probably a…”
Hartz: Facebook became a top 10 traffic driver for Eventbrite in 2009
“One of the things that happened in 2009 Is we started to see Facebook become one of the top 10 drivers of traffic to our site.”
Instagram grew from 40M users at acquisition to over 1B
“You know, we sold it and it was how many million users? Maybe 30 or forty million users. And we got it to over a billion.”
Warby Parker Crowdsourced Early Frame Choices on Tumblr and Facebook
“And then, like, our community would, like, help them pick, and that was, like, a big thing on on Tumblr and Facebook. Like, we would basically crowdsource what frames people should buy, and we just built this, like, really loyal, really engaged community, and …”
Zimmer: Social identity and ratings make carpooling safer and scalable
“If you tied something to a social network like Facebook, you could have a profile of the individual you're going to share a ride with and follow up with ratings. Of how that ride experience was which would create a safer and more broadly used environment for c…”
Perlman: Zumba's 'La Bicicleta' routine was shared 50 million times on Facebook
“We launched a choreography for Shakira and Carlos Vives. They have a new song called La Bicicleta, and in aggregate, the choreography was shared fifty million times on Facebook.”
Krieger: Instagram was the first company Facebook acquired and kept running
“We were the first company that Facebook acquired and sort of kept running, and then since then you've seen Oculus and WhatsApp”
Perlman: Zumba Choreography for Shakira Song Was Shared 50 Million Times
“We launched a choreography for Shakira and Carlos Vives. They have a new song called La Bicicleta, and in aggregate, the choreography was shared fifty million times on Facebook.”
Gymshark acquired its first customers using zero paid advertising on Facebook
“No, we had no money, no ads, no nothing. It was literally just organic Facebook pages with pictures of lifters and bodybuilding news and things like that”
Winer: Hexclad Spent Only $1,000 Monthly on Facebook Ads in 2016
“Well, we had no money, first of all. So we were only, we could, we were spending like A thousand bucks a month at the, in, in 16.”
Grumpy Dad Sauce sold out first batch via Facebook fan groups
“My first year, twenty-twenty-one, I sold every last bottle I made online just through marketing over a couple of different Facebook hot sauce fan groups and sold to 38 states and just kind of went from there.”
Dhar Mann: YouTube videos averaged only 1,000 views from 2018 to 2020
“So for two years that happened from the middle of 2018 when we started on YouTube all the way to 20 20, they stayed at around a thousand views. So I completely disregarded YouTube. But on Facebook, we were experiencing rocket ship growth.”
Norton: Sir Kensington's founders initially thought physical products weren't viable startups
“We never thought this would be a viable business because Everybody starting companies around us, if they were starting companies, it was like Facebook and social networks, right? Like we didn't think that a physical products business was like a viable startup …”
Yassin averaged 10,000 views across his first 270 daily videos
“My first 270 videos didn't really work. I was averaging like 10,000 views.”
Mullenweg built a pre-Flickr photo website using open-source PHP script Gallery
“Well, I used some open source software called Gallery, and it was a PHP script that would allow pre-Flickr, pre-Facebook, pre-anything to post photos and have galleries online.”
Perkins recruited Canva's CTO with a pitch deck of his Facebook photos
“What I did was I went To his Facebook page, and I took lots of the photos from his Facebook page, and I put together a pitch deck and said why it would be such an amazing adventure to come and join and recreate the future of publishing and change the face of t…”
Social games dominated Facebook but were rare on Apple's App Store
“They evaluated the game, probably liked the story of us just being a few country bumpkins in Jersey in a, in an attic trying to build for this new platform they were launching, and liked the fact that we were building a social game, which was wildly popular on…”
Pokimane attributes early Twitch growth to networking and niche Facebook groups
“For me personally, I think it was a lot of networking. Some of my viewers would mention my stream to other streamers, and then I'd make friends that way. So it had quite a bit to do with the networking, and a lot to do with just organic growth, and a bit to do…”
Melanie Perkins recruited Canva's CTO using a deck of his Facebook photos
“What I did was I went To his Facebook page, and I took lots of the photos from his Facebook page, and I put together a pitch deck and said why it would be such an amazing adventure to come and join and recreate the future of publishing and change the face of t…”
Raz: Thiel's $500K Facebook investment turned into over $1B in eight years
“Well, Peter can probably thank Reed for helping him become a billionaire, because back in 2004, Reed introduced Peter to a young entrepreneur who just dropped out of Harvard. Peter decided to give that dropout 500,000 dollars in angel money and Of course, you …”
Zimmer: Discovered Co-Founder Logan Green Through a Mutual Friend's Facebook Post
“And so I started thinking what else I could do, and it was actually about a year into it that I was on Facebook one night and saw Logan, who is now, now my co-founder, who I didn't know at the time, posted on a mutual friend's Facebook page saying that he was …”