Kelley: IDEO Predecessor Designed Around 50 Products for Apple
David Kelley · HIBT Lab! IDEO: David Kelley · Jul 28, 2022 · at 6:26
IDEO founder David Kelley describes the early history of David Kelley Design and its pivotal client relationship with Steve Jobs and Apple.
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“And we ended up doing like 50 products for him, and Steve became a close friend and, you know, introduced me to my wife and couldn't have been closer to him. It was really that initial connection to Apple for IDEO, was called David Kelly Design at the time, that drove us”
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