Kelley: Guided mastery through small successes is the only way to unlock creativity
David Kelley · HIBT Lab! IDEO: David Kelley · Jul 28, 2022 · at 24:39
David Kelley, founder of IDEO and Stanford d.school, explains how organizations can unlock inherent creativity in employees who doubt their own creative abilities.
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“And so what we tend to do, which we try to convince companies to do, this management of companies and ourselves, is to convince people that they have that inherent creativity is what we call guided mastery. If you can take the people in your group and lead them through a series of small successes. That's the only way we've seen it happen.”
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