IDEO founder David Kelley discusses working under Steve Jobs's intense design demands during the early days of Apple.
0:00 / 0:09exact quote · 9.7s
720p mp4 · rendered on demand · StarZero watermark
“Everyone would tell you who was a designer of any kind that in their career they did their best work for Steve. He was the world's best client because he cared so much.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from David Kelley
Insight
Kelley: Corporate America lacks patience because early answers look smart
“Patience to wait for the big idea is just not inherent. Well, it's inherent in the design kind of way of being, but it's not inherent in corporate America because you look smart if you have the answer early on.”
David KelleyJul 28, 2022▶ 19:47HIBT Lab! IDEO: David Kelley
Insight
David Kelley: Designers look like geniuses by transferring methods across industries
“One of the tools that a designer has is that they have had a broad experience, and you can apply something that seems pretty straightforward as a methodology in doing things in one industry, and bring it to another industry and look like a genius, and all you'…”
David KelleyJul 28, 2022▶ 15:08HIBT Lab! IDEO: David Kelley
Insight
Kelley: Breakthrough innovations frequently lie adjacent to the original problem
“Really happens a lot in design where you think you're working on one thing, but the real innovation is adjacent to that, and you pivot to the place where the real innovation is, and that's what happened in this case, and it has happened to a hundred times.”
David KelleyJul 28, 2022▶ 22:21HIBT Lab! IDEO: David Kelley
Insight
Kelley: Guided mastery through small successes is the only way to unlock creativity
“And so what we tend to do, which we try to convince companies to do, this management of companies and ourselves, is to convince people that they have that inherent creativity is what we call guided mastery. If you can take the people in your group and lead the…”
David KelleyJul 28, 2022▶ 24:39HIBT Lab! IDEO: David Kelley
AssertionPartly supported
Kelley: Innova Schools has 63 schools, 51k students, and 99% higher-ed rate
“Today, you know, we have 63 schools up and running 51,000 students, and, you know, 99% of those kids end up going to higher education.”
David KelleyJul 28, 2022▶ 32:32HIBT Lab! IDEO: David Kelley
Insight
Kelley: Design thinking is driven by user resonance, not consensus
“No, it's not about consensus. It's about how excited you can get the people that what we call the center persona, what's going to be meaningful to them.”
David KelleyJul 28, 2022▶ 33:26HIBT Lab! IDEO: David Kelley
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 800 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.