Kelley: Breakthrough innovations frequently lie adjacent to the original problem
David Kelley · HIBT Lab! IDEO: David Kelley · Jul 28, 2022 · at 22:21
IDEO founder David Kelley explains how attempting to design a Nerf football kicking stand led instead to inventing a self-spiraling football.
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“Really happens a lot in design where you think you're working on one thing, but the real innovation is adjacent to that, and you pivot to the place where the real innovation is, and that's what happened in this case, and it has happened to a hundred times.”
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