Episodes
11 years of tape. Every episode is checked claim by claim and playable.
67 episodes in 2026
🎙HOW I BUILT THIS
38m Advice Line with Kip Tindell of The Container Store
In this episode of The Advice Line, Guy Raz and The Container Store co-founder Kip Tindell coach early-stage entrepreneurs on scaling sustainably, navigating wholesale expansion, and turning…
13 statements 4 featured 2 assessments
🎙HOW I BUILT THIS
1h 23m Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
In this episode of How I Built This, host Guy Raz interviews Kim Vaccarella, who describes how she overcame catastrophic manufacturing failures, corporate rejection, and deep personal doubt …
19 statements 7 featured 2 assessments
🎙HOW I BUILT THIS
48m Advice Line with Ben Goodwin of Olipop
On this episode of 'The Advice Line,' host Guy Raz and Olipop co-founder Ben Goodwin guide three independent food and retail entrepreneurs through product positioning, capacity bottlenecks, …
12 statements 4 featured 4 assessments
🎙HOW I BUILT THIS
1h 20m Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
In this episode of How I Built This, Nicole Bernard Dawes shares how she overcame catastrophic debt, family tragedy, and early product failures to transform Late July Snacks into a $100 mill…
28 statements 10 featured 6 assessments 1 contradicted
🎙HOW I BUILT THIS
42m Advice Line with Daymond John of FUBU
In this interactive episode of How I Built This Lab: Advice Line, host Guy Raz and FUBU founder Daymond John provide strategic guidance to three emerging founders on scaling retail, preservi…
10 statements 4 featured 2 assessments
🎙HOW I BUILT THIS
1h 25m YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
In this episode of 'How I Built This,' brothers Roy and Ryan Seiders detail how their frustration with flimsy outdoor gear inspired them to build indestructible premium coolers and scale YET…
16 statements 6 featured 3 assessments
🎙HOW I BUILT THIS
42m Advice Line with Carlton Calvin of Razor
Host Guy Raz and Razor USA co-founder Carlton Calvin team up on 'How I Built This Lab's Advice Line' to mentor three entrepreneurs on scaling physical retail, pruning product lines, and capi…
6 statements 3 featured
🎙HOW I BUILT THIS
1h 19m Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
In this episode of How I Built This, Bobbie co-founder and CEO Laura Modi shares how she disrupted the monopolized American infant formula industry with a clean, European-style alternative. …
22 statements 7 featured 8 assessments
🎙HOW I BUILT THIS
1h 5m MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.
In this episode of How I Built This, Salma and Nima Fotovat recount fleeing wartime Iran, overcoming the sudden loss of their first snack brand, and leveraging in-house manufacturing experti…
23 statements 6 featured 6 assessments 1 contradicted
🎙HOW I BUILT THIS
45m Advice Line: "Strategy Sessions"
Host Guy Raz collaborates with veteran entrepreneurs Jeffrey Hollander, Sarah LaFleur, and Shazi Visram to provide tactical business advice to founders facing hurdles in equity partnerships,…
4 statements 1 featured
🎙HOW I BUILT THIS
1h 15m Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
In this episode of How I Built This, host Guy Raz interviews Lily Kanter and Serena Dugan about launching Serena & Lily, tracing how they expanded from high-end nursery bedding to a luxury l…
28 statements 10 featured 2 assessments
🎙HOW I BUILT THIS
46m Advice Line with Chris Riccobono of UNTUCKit
Guy Raz and Untuckit co-founder Chris Riccobono host 'The Advice Line,' guiding three emerging entrepreneurs through strategic marketing, niche positioning, and growth challenges while shari…
12 statements 5 featured 1 assessments
🎙HOW I BUILT THIS
1h 12m Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
In this episode of How I Built This, Sweetwater founder Chuck Surack recounts how he transformed a mobile recording setup in a Volkswagen van into a multi-billion-dollar music and pro-audio …
12 statements 5 featured 4 assessments
🎙HOW I BUILT THIS
41m Advice Line with Curt Richardson of OtterBox
Host Guy Raz teams up with OtterBox founder Curt Richardson on this Advice Line episode to solve practical scaling, retention, and attribution challenges for three emerging entrepreneurs, wh…
8 statements 3 featured 1 assessments
🎙HOW I BUILT THIS
51m Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
In this episode of How I Built This, host Guy Raz interviews Toast co-founder Aman Narang on how a frustrating wait for a restaurant check inspired a failed consumer payment app, a bold pivo…
12 statements 4 featured 7 assessments 1 contradicted
🎙HOW I BUILT THIS
45m Advice Line with Kenneth Cole
In this Advice Line episode of How I Built This Lab, host Guy Raz and fashion pioneer Kenneth Cole mentor three emerging founders on overcoming retail wholesale barriers, destigmatizing nich…
17 statements 6 featured 3 assessments
🎙HOW I BUILT THIS
1h 3m Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
In this episode of How I Built This, host Guy Raz interviews entrepreneur Krishna Kaliannan about founding Catalina Crunch, charting how his personal management of type 1 diabetes and epilep…
11 statements 3 featured 3 assessments
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43m Advice Line with Ronnen Harary of Spin Master/PAW Patrol
Host Guy Raz and Spin Master co-founder Ronen Harary team up on the Advice Line to provide actionable guidance to three entrepreneurs navigating raw material inflation, distribution strategy…
7 statements 3 featured
🎙HOW I BUILT THIS
1h 14m e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
In this episode of How I Built This, Joey Shamah details how he disrupted the beauty industry by founding e.l.f. Cosmetics, scaling a one-dollar makeup concept from scrappy e-commerce beginn…
28 statements 10 featured 2 assessments
🎙HOW I BUILT THIS
43m Advice Line with Susan Griffin-Black of EO Products
Host Guy Raz and EO Products co-founder Susan Griffin Black consult with three emerging founders to tackle pressing growth dilemmas in personal care, wine distribution, and specialty coffee.…
12 statements 3 featured 2 assessments
🎙HOW I BUILT THIS
1h 14m STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct
Restaurateur Stephen Starr shares how he transitioned from concert promotion to building a half-billion-dollar hospitality empire by treating restaurants as immersive, theatrical productions…
15 statements 7 featured 1 assessments
🎙HOW I BUILT THIS
45m Advice Line with Shazi Visram of Happy Family Organics
Host Guy Raz and guest mentor Shazi Visram field questions from emerging founders on How I Built This Lab's Advice Line, delivering strategic guidance on brand positioning, scaling, and prot…
7 statements 2 featured 1 assessments
🎙HOW I BUILT THIS
1h 4m Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire
In this episode of 'How I Built This,' Maxine Clark recounts her transition from corporate president of Payless ShoeSource to founding Build-A-Bear Workshop, navigating widespread skepticism…
23 statements 8 featured 3 assessments
🎙HOW I BUILT THIS
45m Advice Line with Christina Tosi of Milk Bar
Milk Bar founder Christina Tosi joins Guy Raz on 'The Advice Line' to provide strategic mentorship to three entrepreneurs on scaling hybrid retail, defining craft brand positioning, and tran…
4 statements 1 featured
🎙HOW I BUILT THIS
58m Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
In this episode of 'How I Built This,' Tobias Lütke recounts how his attempt to build an online snowboard store in Ottawa led to the creation of Shopify, a global e-commerce infrastructure p…
24 statements 6 featured 5 assessments 1 contradicted
🎙HOW I BUILT THIS
1h 28m UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
This episode chronicles the turbulent seventeen-year origin story of UGG footwear and founder Brian Smith, detailing how he introduced Australian sheepskin boots to California surfers and ov…
29 statements 10 featured 8 assessments
🎙HOW I BUILT THIS
46m Advice Line with Jeffrey Hollender of Seventh Generation
In this Advice Line episode of How I Built This Lab, host Guy Raz and Seventh Generation co-founder Jeffrey Hollender provide strategic guidance to three emerging founders on overcoming grow…
11 statements 5 featured 3 assessments
🎙HOW I BUILT THIS
1h 27m Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
In this episode of How I Built This, founder Justin Gold details how he transformed home-blended nut butters into a $286 million natural food empire through grassroots bootstrapping, innovat…
25 statements 9 featured 7 assessments 2 contradicted
🎙HOW I BUILT THIS
48m Advice Line with Sarah LaFleur of M.M. LaFleur
Host Guy Raz and M.M. LaFleur founder Sarah LaFleur mentor three entrepreneurs on overcoming founder self-doubt, justifying premium pricing, and driving consumer habit change. Drawing on rea…
8 statements 2 featured
🎙HOW I BUILT THIS
1h 7m NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company
In this episode of 'How I Built This', NVIDIA co-founder and CEO Jensen Huang details how extreme resilience, high-stakes architectural gambles, and a visionary multi-billion-dollar bet on C…
19 statements 7 featured 10 assessments
🎙HOW I BUILT THIS
41m Advice Line: New Offerings, Bigger Markets
In this mashup episode of The Advice Line, host Guy Raz and veteran entrepreneurs Chieh Huang, Hernán López, and David Neeleman guide three startup founders through critical scaling decision…
8 statements 2 featured
🎙HOW I BUILT THIS
1h 1m Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant
In this episode of How I Built This, founder John Gabbert chronicles how a broken family contract and a passion for modern design led him to build Room & Board into an independent, debt-free…
22 statements 7 featured 2 assessments
🎙HOW I BUILT THIS
43m Advice Line with Jonah Peretti of Buzzfeed
Host Guy Raz teams up with BuzzFeed founder Jonah Peretti on the Advice Line to evaluate digital media trends and provide actionable scaling, positioning, and anti-copycat strategies to thre…
6 statements 3 featured 1 assessments
🎙HOW I BUILT THIS
1h 12m Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company
Beautycounter founder Gregg Renfrew details her entrepreneurial career from pioneering e-commerce and clean cosmetics to navigating a $1 billion private equity buyout, being ousted from her …
21 statements 6 featured 5 assessments
🎙HOW I BUILT THIS
44m Advice Line with David Neeleman of JetBlue
Aviation entrepreneur David Neeleman joins host Guy Raz on How I Built This Lab's Advice Line to share hard-won entrepreneurial wisdom, helping business founders solve critical challenges ar…
7 statements 3 featured 3 assessments
🎙HOW I BUILT THIS
1h 8m Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.
Brothers Shep and Ian Murray share how they left corporate jobs and leveraged credit card debt to launch Vineyard Vines, transforming custom-designed neckties into a half-billion-dollar New …
16 statements 7 featured 4 assessments 2 contradicted
🎙HOW I BUILT THIS
40m Advice Line with Eric Ryan of Method returns
Host Guy Raz teams up with serial entrepreneur and venture capitalist Eric Ryan to answer live business questions from early-stage founders, delivering strategic insights on category creatio…
7 statements 3 featured 1 assessments
🎙HOW I BUILT THIS
1h 5m KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
In this episode of How I Built This, KIND Snacks founder Daniel Lubetzky shares his journey from creating cross-border peace initiatives to building a multi-billion-dollar snack empire. He d…
17 statements 5 featured 3 assessments 1 contradicted
🎙HOW I BUILT THIS
51m Advice Line with Chieh Huang of Boxed
In this episode of The Advice Line on How I Built This Lab, host Guy Raz and guest co-host Chieh Huang share practical guidance with three early-stage founders navigating manufacturing bottl…
10 statements 2 featured 3 assessments
🎙HOW I BUILT THIS
1h 3m iRobot: Colin Angle. How The Roomba Became a Household Icon
In this episode of How I Built This, iRobot co-founder Colin Angle details how a team of MIT roboticists bootstrapped custom research projects into the iconic Roomba, navigating severe manuf…
22 statements 5 featured 8 assessments 1 contradicted
🎙HOW I BUILT THIS
42m Advice Line with Steve Ells of Chipotle
On The Advice Line, Chipotle founder Steve Ells and host Guy Raz provide actionable business guidance to entrepreneurs navigating brand differentiation, market expansion, and consumer engage…
6 statements 2 featured 2 assessments
🎙HOW I BUILT THIS
1h 18m Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit
In this episode of How I Built This, host Guy Raz interviews entrepreneur Antonio Swad about bootstrapping two powerhouse restaurant chains, Pizza Patron and Wingstop. Swad details his blue-…
30 statements 7 featured 5 assessments 1 contradicted
🎙HOW I BUILT THIS
49m Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP
Host Guy Raz and Angie's BOOMCHICKAPOP co-founders Angie and Dan Bastian mentor early-stage entrepreneurs on capital fundraising, marketing positioning, and maintaining personal well-being w…
10 statements 3 featured 2 assessments
🎙HOW I BUILT THIS
1h 13m diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
In this episode of How I Built This, serial entrepreneur Marc Lore details his journey from Wall Street banker to founding e-commerce giants Diapers.com and Jet.com. Lore shares how he navig…
22 statements 10 featured 3 assessments
🎙HOW I BUILT THIS
1h 8m Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
In this episode of 'How I Built This,' host Guy Raz interviews serial entrepreneur Matt O'Hayer on how he applied the principles of conscious capitalism to transform the commodity egg market…
20 statements 7 featured 7 assessments 2 contradicted
🎙HOW I BUILT THIS
37m Advice Line: What’s Your Value?
In this mashup episode of The Advice Line on How I Built This Lab, host Guy Raz pairs early-stage entrepreneurs with veteran founders to solve critical hurdles in value positioning, digital …
4 statements 1 featured 1 assessments 1 contradicted
🎙HOW I BUILT THIS
1h 29m Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge
In this episode of How I Built This, host Guy Raz interviews Aaron Krause, tracing how a failed industrial hand scrubber from his auto-detailing business was repurposed into Scrub Daddy, a t…
24 statements 5 featured 6 assessments 2 contradicted
🎙HOW I BUILT THIS
44m Advice Line with Hernan Lopez of Wondery
In this episode of The Advice Line on How I Built This Lab, Guy Raz and Wondery founder Hernan Lopez mentor three entrepreneurs on direct-to-consumer expansion, brand positioning, and storyt…
12 statements 6 featured 1 assessments
🎙HOW I BUILT THIS
58m Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business
In this episode of How I Built This, founder Beryl Stafford shares how she bootstrapped Bobo's Oat Bars from a home-baking project into a $100 million natural food powerhouse following a mid…
27 statements 7 featured 5 assessments
🎙HOW I BUILT THIS
44m Advice Line with Miguel McKelvey of WeWork
In this episode of 'The Advice Line,' Guy Raz and WeWork co-founder Miguel McKelvey provide strategic mentorship to founders navigating pricing, marketing channels, and customer acquisition.…
7 statements 2 featured 3 assessments
🎙HOW I BUILT THIS
1h 0m Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand
In this episode of 'How I Built This,' entrepreneur Cameron Healy details the founding and growth of Kettle Chips and Kona Brewing Company. He reflects on navigating early manufacturing cris…
16 statements 5 featured 4 assessments
🎙HOW I BUILT THIS
41m Advice Line with Alexa Hirschfeld of Paperless Post
Guy Raz and Paperless Post co-founder Alexa Hirschfeld mentor three emerging entrepreneurs, offering actionable strategies on brand architecture, scalable manufacturing, and targeted product…
10 statements 3 featured 1 assessments
🎙HOW I BUILT THIS
1h 11m Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company
In this interview with Guy Raz on How I Built This, Square co-founder Jim McKelvey recounts how losing a $2,000 glass sale led him and Jack Dorsey to invent the mobile card reader and revolu…
21 statements 6 featured 5 assessments 1 contradicted
🎙HOW I BUILT THIS
48m Advice Line with Pete Maldonado and Rashid Ali of Chomps
Chomps co-founders Pete Maldonado and Rashid Ali join host Guy Raz on The Advice Line to guide early-stage entrepreneurs through retail expansion, seasonal cash flow, and career transitions …
11 statements 3 featured
🎙HOW I BUILT THIS
1h 0m Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M
In this episode of 'How I Built This,' serial inventor and entrepreneur John Osher shares how he built and sold multiple multi-million-dollar companies, culminating in the creation and $475 …
23 statements 6 featured 6 assessments 1 contradicted
🎙HOW I BUILT THIS
46m Advice Line with Julia Hartz of Eventbrite
On this episode of The Advice Line on How I Built This Lab, host Guy Raz and Eventbrite co-founder Julia Hartz mentor emerging business owners on monetizing creative content, scaling niche p…
3 statements 2 featured 1 assessments
🎙HOW I BUILT THIS
1h 24m Netflix: Reed Hastings. “We’re Not a Family.” The Provocative Idea That Helped Build a Streaming Giant
In this episode of How I Built This, host Guy Raz interviews Netflix co-founder Reed Hastings about the company's evolution from a mail-order DVD service into a global streaming giant, detai…
26 statements 6 featured 6 assessments 2 contradicted
🎙HOW I BUILT THIS
46m Advice Line with Jon Stein of Betterment
In this episode of The Advice Line, Guy Raz and Betterment founder Jon Stein mentor early-stage entrepreneurs on resolving growth bottlenecks, managing distribution channels, and leveraging …
12 statements 4 featured 5 assessments 2 contradicted
🎙HOW I BUILT THIS
55m HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza
In this episode of *How I Built This*, host Guy Raz interviews Hoka co-founders Jean-Luc Diard and Nicolas Mermoud about how they applied alpine engineering principles to disrupt minimalist …
12 statements 4 featured 2 assessments
🎙HOW I BUILT THIS
53m Advice Line with Serial Entrepreneur Mark Cuban
On this episode of The Advice Line from How I Built This Lab, host Guy Raz and guest mentor Mark Cuban provide actionable strategic counsel to four emerging founders, emphasizing margin opti…
14 statements 7 featured 3 assessments
🎙HOW I BUILT THIS
1h 9m Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon
In this episode of 'How I Built This,' co-founders Bob Taylor and Kurt Listug chronicle how they transformed a modest $3,700 guitar repair shop into an internationally renowned guitar brand …
27 statements 6 featured 2 assessments
🎙HOW I BUILT THIS
40m Advice Line with Monica Nassif of Mrs. Meyer's
Host Guy Raz and Mrs. Meyer's founder Monica Nassif mentor three entrepreneurs on The Advice Line, delivering actionable strategies for authentic brand storytelling, operational focus, and d…
8 statements 4 featured 2 assessments 1 contradicted
🎙HOW I BUILT THIS
1h 20m Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its Founder
In this episode of 'How I Built This,' Gymboree founder Joan Barnes details how an informal community playgroup transformed into a multi-million-dollar retail empire, candidly reflecting on …
30 statements 7 featured 8 assessments
🎙HOW I BUILT THIS
45m Advice Line with Neil Blumenthal of Warby Parker
Warby Parker co-founder Neil Blumenthal joins host Guy Raz on "The Advice Line" to provide actionable guidance to emerging entrepreneurs navigating customer adoption, franchise expansion, an…
7 statements 2 featured 2 assessments
🎙HOW I BUILT THIS
1h 8m La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
In this episode of 'How I Built This,' host Guy Raz traces the entrepreneurial journey of Todd Carmichael and J.P. Iberti, who bootstrapped La Colombe Coffee Roasters into a culinary powerho…
20 statements 7 featured 4 assessments 1 contradicted
🎙HOW I BUILT THIS
52m Dollar Shave Club: Michael Dubin, From Zero to a Billion Dollar Exit in Five Years (December 2018)
In this live episode of How I Built This, host Guy Raz interviews Dollar Shave Club founder Michael Dubin about how he leveraged comedic storytelling, digital marketing experience, and direc…
15 statements 5 featured 5 assessments
🎙HOW I BUILT THIS
43m Advice Line: Tapping AI as a Resource for Your Business
Guy Raz hosts a mentorship edition of The Advice Line, connecting emerging founders with seasoned entrepreneurs Randy Hetrick, Todd Graves, and Mei Xu to overcome growth plateaus through AI …
5 statements 1 featured