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Sweetgreen

also referred to as: sweet green

includes Sweetgreen Infinite Kitchen, Sweetgreen Outpost

19 statements across 2 episodes · 7 bullish · 4 bearish · 2 people on the record · first statement Apr 13, 2020 by Jonathan Neman · said 105 times in 11 episodes since 2019 · across every show →

Mentions by year, the whole family

brought up most by Guy Raz (49), Jonathan Neman (28), Nicolas Jammet (22), Bob Wolkoff (3), Bill Creelman (2), Mark Ramadan (1)

tap a year for its mentions
003026042019202020212022202320242025episodesmentions
0242019202020212022202320242025episodes it came up in
001022042019202020212022202320242025episodesmentions per episode
2025 38 mentions in 2 episodes 19 per episode
2024 7 mentions in 4 episodes 2 per episode
2023 1 mention in 1 episode
2020 58 mentions in 3 episodes 19 per episode
2019 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Sweetgreen, oldest first

Apr 13, 2020 negative
Assertion Not checkable as stated
Sweetgreen sales dropped by almost 70% during its first winter
“It dropped by about seven, almost 70%.”
Jonathan Neman Apr 13, 2020 ▶ 31:15 Sweetgreen: Nicolas Jammet and Jonathan Neman
Apr 13, 2020 bullish
Assertion Supported
Sweetgreen's Outpost initiative scaled to nearly 1,000 locations under a year
“Outpost, for example, is one of those things that was a little trial that now has almost a thousand Outposts in less than a year.”
Jonathan Neman Apr 13, 2020 ▶ 1:01:06 Sweetgreen: Nicolas Jammet and Jonathan Neman
Apr 13, 2020
Disclosure
Sweetgreen paid its general contractor in equity after a $50,000 shortfall
“We ended up raising almost 300,000. And it did cost about 350,000 dollars, so we were short 50,000 dollars or so, which means we owed the contractor 50,000 dollars at the end, which means the contractor owned a piece of our company at the end.”
Jonathan Neman Apr 13, 2020 ▶ 20:13 Sweetgreen: Nicolas Jammet and Jonathan Neman
Apr 13, 2020
Assertion Not checkable as stated
Sweetgreen sold just over 100 salads on opening day in August 2007
“The first day we sold just over a hundred salads.”
Jonathan Neman Apr 13, 2020 ▶ 29:28 Sweetgreen: Nicolas Jammet and Jonathan Neman
Apr 13, 2020
Disclosure
Sweetgreen's founders pitched 250 people to secure 50 initial angel investors
“We probably spoke to 250 people, and we got at the end, we got 50 people to say yes.”
Jonathan Neman Apr 13, 2020 ▶ 20:04 Sweetgreen: Nicolas Jammet and Jonathan Neman
Apr 13, 2020 negative
What-if
Sweetgreen's original concept would have failed in New York or LA
“The sweet green of, that we started in D.C. Would not have been successful in New York or L.A.”
Jonathan Neman Apr 13, 2020 ▶ 34:36 Sweetgreen: Nicolas Jammet and Jonathan Neman
Apr 13, 2020 negative
Assertion Supported
Sweetgreen's fast-growing Outpost business vanished entirely overnight due to COVID-19
“So as the whole world moved to work from home, our outpost business completely disappeared overnight. It was a large part of our business and the fastest growing part of our business, and so it literally overnight disappeared.”
Jonathan Neman Apr 13, 2020 ▶ 1:05:43 Sweetgreen: Nicolas Jammet and Jonathan Neman
Apr 13, 2020 negative
Assertion Supported
Sweetgreen never franchised to maintain tight supply chain and cooking control
“It's never been part of what we wanted to do because you just can't control what we do, and what we do from a supply chain and scratch-cooking perspective, we were just always scared of franchising our business and have never done it.”
Jonathan Neman Apr 13, 2020 ▶ 40:16 Sweetgreen: Nicolas Jammet and Jonathan Neman
Apr 13, 2020 positive
Assertion Not checkable as stated
Sweetgreen's entire 35-person corporate team relocated from D.C. to LA
“All 35 people at the time moved across the country”
Jonathan Neman Apr 13, 2020 ▶ 50:25 Sweetgreen: Nicolas Jammet and Jonathan Neman
Apr 13, 2020
Assertion Not checkable as stated
Almost half of Sweetgreen's current food sales are warm menu items
“And today, almost half of our food is warm food.”
Jonathan Neman Apr 13, 2020 ▶ 31:37 Sweetgreen: Nicolas Jammet and Jonathan Neman
Apr 13, 2020
Assertion Not checkable as stated
Sweetgreen's three co-founders still share a single office and desk
“And actually, today, we still sit in one office at one desk,”
Nicolas Jammet Apr 13, 2020 ▶ 48:56 Sweetgreen: Nicolas Jammet and Jonathan Neman
Apr 24, 2025 positive
Insight
Neman: Opening physical restaurant locations lifts existing delivery business
“Well, what's interesting is I can have delivery coverage in an area, and then I can open a restaurant there, and the whole thing lifts. So the physical presence of an actual, a place is Actually can help lift your wholesale and the rest of the business.”
Jonathan Neman Apr 24, 2025 ▶ 19:31 Advice Line with Jonathan Neman of Sweetgreen
Apr 24, 2025
Assertion Not checkable as stated
Neman: Sweetgreen's Entire Top Executive Team Quit Within One Year
“Yeah. I remember, like, the last one where we thought it couldn't get any worse, and I get the text from someone, and it's always like the worst text when someone says, hey, can you talk? And then, so, the last person quits, and we're just like, oh god, what a…”
Jonathan Neman Apr 24, 2025 ▶ 46:46 Advice Line with Jonathan Neman of Sweetgreen
Apr 24, 2025 positive
Assertion Supported
Neman: Sweetgreen line workers can become $100k+ managers within three years
“With not a lot of experience or education, you can start here as a, you know, work in the line, and if you work hard, you can be a manager making over a 100,000 dollars a year in less than three years.”
Jonathan Neman Apr 24, 2025 ▶ 9:24 Advice Line with Jonathan Neman of Sweetgreen
Apr 24, 2025 neutral
Insight
Neman: Consumers rank health fourth behind taste, convenience, and value
“What we've learned is, while a lot of people say they care about health, when it comes down to making a decision about what they're gonna eat, it's taste, convenience, and value. Your health is kind of there, right, you know, right in the number four range.”
Jonathan Neman Apr 24, 2025 ▶ 29:02 Advice Line with Jonathan Neman of Sweetgreen
Apr 24, 2025 positive
Disclosure
Neman: Sweetgreen was built to reach 3,000 locations like McDonald's
“The vision was we want to be the next version of McDonald's. So we had, we built it to be that. It was never built to get to two 50. It was built to get to 3000.”
Jonathan Neman Apr 24, 2025 ▶ 15:46 Advice Line with Jonathan Neman of Sweetgreen
Apr 24, 2025
Assertion Supported
Neman: Sweetgreen operates 250 locations across 22 states
“So today Sweetgreen has 250 locations around the country. We're now in 22 states.”
Jonathan Neman Apr 24, 2025 ▶ 3:17 Advice Line with Jonathan Neman of Sweetgreen
Apr 24, 2025 bullish
Disclosure
Sweetgreen CEO: Expanding Infinite Kitchen by 20 to 25 locations this year
“We have 12 open today, and this year we'll open at least 20 to 25 new ones.”
Jonathan Neman Apr 24, 2025 ▶ 5:50 Advice Line with Jonathan Neman of Sweetgreen
Apr 24, 2025 bullish
Assertion Not checkable as stated
Sweetgreen CEO: Infinite Kitchen requires 30% to 50% less store-level labor
“But on, on average, 30 to 50% less labor. At the store level. So you're running it with far, you know, far fewer people.”
Jonathan Neman Apr 24, 2025 ▶ 7:02 Advice Line with Jonathan Neman of Sweetgreen
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