Sweetgreen never franchised to maintain tight supply chain and cooking control
Jonathan Neman · Sweetgreen: Nicolas Jammet and Jonathan Neman · Apr 13, 2020 · at 40:16
Sweetgreen co-founder Jonathan Neman explains why the company turned down early offers from investors like Revolution's Evan Morgan to franchise the restaurant chain.
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“It's never been part of what we wanted to do because you just can't control what we do, and what we do from a supply chain and scratch-cooking perspective, we were just always scared of franchising our business and have never done it.”
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