Neman: Consumers rank health fourth behind taste, convenience, and value
Jonathan Neman · Advice Line with Jonathan Neman of Sweetgreen · Apr 24, 2025 · at 29:02
Sweetgreen co-founder and CEO Jonathan Neman advises a food entrepreneur on why health messaging alone fails to drive consumer dining decisions.
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“What we've learned is, while a lot of people say they care about health, when it comes down to making a decision about what they're gonna eat, it's taste, convenience, and value. Your health is kind of there, right, you know, right in the number four range.”
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