Sweetgreen's original concept would have failed in New York or LA
Jonathan Neman · Sweetgreen: Nicolas Jammet and Jonathan Neman · Apr 13, 2020 · at 34:36
Jonathan Neman, co-founder and CEO of Sweetgreen, discusses why launching in Washington, D.C. shielded the young restaurant chain from fiercer metropolitan competition.
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“The sweet green of, that we started in D.C. Would not have been successful in New York or L.A.”
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