Melissa Bernstein

12 statements across 2 episodes · 3 bullish · 0 bearish · 2 people on the record · first statement Dec 19, 2016 by Doug Bernstein · said 4 times in 4 episodes since 2017 · across every show →

On the record as a speaker too: Melissa Bernstein's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (4)

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2018 2 mentions in 2 episodes 1 per episode
2017 2 mentions in 2 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Melissa Bernstein, oldest first

Dec 19, 2016 neutral
Assertion Not checkable as stated
Melissa & Doug cast children from grocery stores instead of talent agencies
“We didn't go to casting agencies. We literally would sit in grocery stores and look for animated children and approach them”
Doug Bernstein Dec 19, 2016 ▶ 6:43 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016
Assertion Not checkable as stated
Melissa & Doug was bootstrapped by reinvesting all early revenue into inventory
“We wanted to be self-funded, and we lived incredibly frugally. For at least three years, we ate ramen noodles, which were eight for a dollar, and turkey hot dogs on a hot plate, because it was about 50 cents a meal, and we lived with our parents for a few year…”
Melissa Bernstein Dec 19, 2016 ▶ 15:44 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016 positive
Insight
Consumers want nostalgic toys injected with pizzazz and modern appeal
“People actually still want things that are nostalgic and make them remember their past, but they don't want them dusty and like they found them in some old attic. They want them, you know, injected with pizzazz and brought to today.”
Melissa Bernstein Dec 19, 2016 ▶ 20:54 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016 positive
Assertion Not checkable as stated
Melissa & Doug originated from a desire to make interactive children's products
“I think we walked out of there knowing that we wanted to start by doing some interactive products for children, things that they could really interact with rather than be, ah, passive recipients of.”
Doug Bernstein Dec 19, 2016 ▶ 4:08 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016
Disclosure
Tactile children's books inspired Melissa & Doug's original Fuzzy Puzzle line
“And we brainstormed having a puzzle that had animals and that the hide of each animal was a piece of plush that had the texture of that animal and the look, and came up with this idea for what we called a fuzzy puzzle.”
Melissa Bernstein Dec 19, 2016 ▶ 14:21 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016 neutral
Assertion Supported
Melissa & Doug's first product was a self-produced interactive children's video
“We decided that we wanted to make a program for children that would be groundbreaking in that children wouldn't sit there and watch it. They would actually participate with the program. And so we literally wrote, scripted, produced, directed, cast, wrote music…”
Doug Bernstein Dec 19, 2016 ▶ 5:50 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016 neutral
Disclosure
Melissa & Doug still manufactures 50 percent of its products from wood
“I mean, 50% of what we make is still wood. And then Other materials, we use a lot of metal, we use canvas but mostly not plastic.”
Melissa Bernstein Dec 19, 2016 ▶ 21:35 Melissa & Doug: Melissa And Doug Bernstein
Feb 5, 2018
Assertion Not checkable as stated
Bernstein: Melissa & Doug spent $30K-$40K to produce their first video
“Probably I think all told the first one, we probably spent about 30 or 40,000 dollars to produce.”
Doug Bernstein Feb 5, 2018 ▶ 8:35 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Disclosure
Melissa & Doug intentionally avoids hit-driven fads to build evergreen products
“I mean, and we don't have, you know, we're not a hit-driven company. We joke that we have a lot of singles and doubles. We don't really want home runs because we don't want it here today gone tomorrow. We're an evergreen company. We want our toys to be around …”
Melissa Bernstein Feb 5, 2018 ▶ 28:52 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018 positive
Disclosure
Doug Bernstein: Melissa & Doug started with interactive products for children
“I think we walked out of there knowing that we wanted to start by doing some interactive products for children, things that they could really interact with rather than be, ah, passive recipients of.”
Doug Bernstein Feb 5, 2018 ▶ 4:29 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Assertion Not checkable as stated
Melissa Bernstein: Toy manufacturers historically relied on reps rather than selling directly
“As a manufacturer, you never went directly into a store. You actually had middle people called manufacturers reps who represented your product into the smaller stores.”
Melissa Bernstein Feb 5, 2018 ▶ 10:21 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018 neutral
Disclosure
Melissa Bernstein keeps 500 failed toy prototypes behind her desk
“Behind my desk I have about, I can't even fit them anymore, maybe 500 toys that were all my very favorite toys that failed in a big way, some of them entire categories, because every day I want to remind myself when I come to work and come to my desk that the …”
Melissa Bernstein Feb 5, 2018 ▶ 24:58 Melissa & Doug: Melissa And Doug Bernstein (2016)
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