Melissa Bernstein, co-founder of toy company Melissa & Doug, describes how she and Doug pivoted from video media to physical tactile toys.
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“And we brainstormed having a puzzle that had animals and that the hide of each animal was a piece of plush that had the texture of that animal and the look, and came up with this idea for what we called a fuzzy puzzle.”
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Consumers want nostalgic toys injected with pizzazz and modern appeal
“People actually still want things that are nostalgic and make them remember their past, but they don't want them dusty and like they found them in some old attic. They want them, you know, injected with pizzazz and brought to today.”
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