Consumers want nostalgic toys injected with pizzazz and modern appeal
Melissa Bernstein · Melissa & Doug: Melissa And Doug Bernstein · Dec 19, 2016 · at 20:54
Melissa Bernstein, co-founder of Melissa & Doug, discusses the insight behind expanding from puzzles into classic wooden toys in the mid-1990s.
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“People actually still want things that are nostalgic and make them remember their past, but they don't want them dusty and like they found them in some old attic. They want them, you know, injected with pizzazz and brought to today.”
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