Melissa Bernstein: Toy manufacturers historically relied on reps rather than selling directly
Melissa Bernstein · Melissa & Doug: Melissa And Doug Bernstein (2016) · Feb 5, 2018 · at 10:21
Melissa Bernstein, co-founder of Melissa & Doug, describes standard retail distribution practices in the toy industry when they launched their first product.
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“As a manufacturer, you never went directly into a store. You actually had middle people called manufacturers reps who represented your product into the smaller stores.”
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