Melissa & Doug

26 statements across 3 episodes · 6 bullish · 1 bearish · 4 people on the record · first statement Dec 19, 2016 by Doug Bernstein · said 42 times in 9 episodes since 2016 · across every show →

Mentions by year

brought up most by Guy Raz (35), Melissa Bernstein (7)

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0013225320162017201820192020202120222023202420252026episodesmentions
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007.51.515320162017201820192020202120222023202420252026episodesmentions per episode
2026 4 mentions in 1 episode
2022 1 mention in 1 episode
2019 1 mention in 1 episode
2018 21 mentions in 3 episodes 7 per episode
2017 2 mentions in 2 episodes 1 per episode
2016 13 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Melissa & Doug, oldest first

Dec 19, 2016
Assertion Not checkable as stated
Melissa & Doug spent $30,000 to $40,000 producing their first video
“Probably I think all told the first one, we probably spent about 30 or 40,000 dollars to produce.”
Doug Bernstein Dec 19, 2016 ▶ 8:14 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016 neutral
Assertion Supported
Melissa & Doug reached 1,000 employees and over $350 million in revenue
“The company has grown from just the two of them to almost a thousand employees with revenue of more than three hundred and fifty million dollars a year”
Guy Raz Dec 19, 2016 ▶ 31:46 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016
Assertion Not checkable as stated
Melissa & Doug was bootstrapped by reinvesting all early revenue into inventory
“We wanted to be self-funded, and we lived incredibly frugally. For at least three years, we ate ramen noodles, which were eight for a dollar, and turkey hot dogs on a hot plate, because it was about 50 cents a meal, and we lived with our parents for a few year…”
Melissa Bernstein Dec 19, 2016 ▶ 15:44 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016
Assertion Not checkable as stated
A hired manufacturing agent set up a competing booth selling their puzzles
“The very first time we went to a very large toy show where you would exhibit to retailers and show them your products, and the agent who we had hired to help us make our puzzles had a display set up just down the hall from us with our exact puzzles.”
Doug Bernstein Dec 19, 2016 ▶ 16:37 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016
Insight
Products must be designed to explain themselves without retail store clerks
“It reminded us that there's a higher burden on us because we take our products really personally. And we think that everyone in every day is going to take all the time to explain everything about it the way that we, the inventors would. And that's not always t…”
Doug Bernstein Dec 19, 2016 ▶ 26:37 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016
Assertion Not checkable as stated
Melissa & Doug sourced its early puzzle illustrators from public library books
“So we went to the library, and we'd look at a lot of children's books, and we'd look for illustrators that we liked, and we would contact illustrators, and we'd see who might want to help illustrate this.”
Doug Bernstein Dec 19, 2016 ▶ 15:03 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016 positive
Insight
Consumers want nostalgic toys injected with pizzazz and modern appeal
“People actually still want things that are nostalgic and make them remember their past, but they don't want them dusty and like they found them in some old attic. They want them, you know, injected with pizzazz and brought to today.”
Melissa Bernstein Dec 19, 2016 ▶ 20:54 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016 positive
Assertion Not checkable as stated
Melissa & Doug originated from a desire to make interactive children's products
“I think we walked out of there knowing that we wanted to start by doing some interactive products for children, things that they could really interact with rather than be, ah, passive recipients of.”
Doug Bernstein Dec 19, 2016 ▶ 4:08 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016
Assertion Supported
Melissa & Doug was originally named Lights, Camera, Interaction
“Our first company name that we called ourselves was Lights, Camera, Interaction.”
Doug Bernstein Dec 19, 2016 ▶ 12:42 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016 neutral
Assertion Supported
Melissa & Doug's first product was a self-produced interactive children's video
“We decided that we wanted to make a program for children that would be groundbreaking in that children wouldn't sit there and watch it. They would actually participate with the program. And so we literally wrote, scripted, produced, directed, cast, wrote music…”
Doug Bernstein Dec 19, 2016 ▶ 5:50 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016 neutral
Disclosure
Melissa & Doug still manufactures 50 percent of its products from wood
“I mean, 50% of what we make is still wood. And then Other materials, we use a lot of metal, we use canvas but mostly not plastic.”
Melissa Bernstein Dec 19, 2016 ▶ 21:35 Melissa & Doug: Melissa And Doug Bernstein
Feb 5, 2018
Assertion Not checkable as stated
Doug Bernstein: Company had three videos and roughly 2,000 retailers by year three
“We produced a video a year for three years, and we had three videos out there in relationships now with, I'd say probably, I'm gonna guess a couple thousand retailers.”
Doug Bernstein Feb 5, 2018 ▶ 13:52 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Assertion Not checkable as stated
Bernstein: Melissa & Doug spent $30K-$40K to produce their first video
“Probably I think all told the first one, we probably spent about 30 or 40,000 dollars to produce.”
Doug Bernstein Feb 5, 2018 ▶ 8:35 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Insight
Bernstein: Toymakers must design products that explain themselves without retail staff
“It reminded us that there's a higher burden on us because we take our products really personally. And we think that everyone in every day is going to take all the time to explain everything about it the way that We, the inventors would. And that's not always t…”
Doug Bernstein Feb 5, 2018 ▶ 28:19 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Insight
Melissa Bernstein: Consumers desire nostalgic toys updated with modern flair
“People actually still want Things that are nostalgic and make them remember their past, but they don't want them dusty and like they found them in some old attic. They want them, you know, injected with pizzazz and brought to today.”
Melissa Bernstein Feb 5, 2018 ▶ 22:36 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018 positive
Disclosure
Melissa Bernstein: Small independent stores were the only way to launch products
“Well, by this time, we had expanded beyond New England, but definitely the small independent stores. We were firmly convinced that that was the only way we could really get our products out there.”
Melissa Bernstein Feb 5, 2018 ▶ 24:19 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Assertion Not checkable as stated
Melissa & Doug sold out 1,000 Puzzle World sets at Toy Fair
“We had, I believe we had a thousand assortments, and we literally, by the third day of Toy Fair, we sold out.”
Melissa Bernstein Feb 5, 2018 ▶ 26:25 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Disclosure
Founders bootstrapped Melissa & Doug for three years eating ramen and hot dogs
“We wanted to be self-funded, and we lived incredibly frugally for at least three years. We ate ramen noodles, which we ate for a dollar, and turkey hot dogs on a hot plate, because it was about 50 cents a meal, and we lived with our parents for a few years unt…”
Melissa Bernstein Feb 5, 2018 ▶ 16:05 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Insight
Doug Bernstein: Copying established models leads to mediocrity by definition
“Because our feeling has always been, if we copy every good model out there, at very best, what does that mean? We're going to be mediocre by definition, because we are simply following and copying what everyone else is doing.”
Doug Bernstein Feb 5, 2018 ▶ 30:15 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Disclosure
Melissa & Doug intentionally avoids hit-driven fads to build evergreen products
“I mean, and we don't have, you know, we're not a hit-driven company. We joke that we have a lot of singles and doubles. We don't really want home runs because we don't want it here today gone tomorrow. We're an evergreen company. We want our toys to be around …”
Melissa Bernstein Feb 5, 2018 ▶ 28:52 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018 negative
Assertion Not checkable as stated
Melissa & Doug's own manufacturing agent copied and sold their first puzzles
“The very first time we went to a very large toy show where you would exhibit to retailers and show them your products, and the agent who we had hired to help us make our puzzles had a display set up just down the hall from us with our exact puzzles.”
Doug Bernstein Feb 5, 2018 ▶ 16:52 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018 positive
Disclosure
Doug Bernstein: Melissa & Doug started with interactive products for children
“I think we walked out of there knowing that we wanted to start by doing some interactive products for children, things that they could really interact with rather than be, ah, passive recipients of.”
Doug Bernstein Feb 5, 2018 ▶ 4:29 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Assertion Supported
Doug Bernstein: Melissa & Doug was originally named Lights, Camera, Interaction
“Our first company name that we called ourselves was Lights, Camera, Interaction.”
Doug Bernstein Feb 5, 2018 ▶ 13:03 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018 bullish
Assertion Not checkable as stated
Melissa & Doug still manufactures half of its toy products from wood
“50% of what we make is still wood and then Other materials. We use a lot of metal. We use canvas but mostly not plastic.”
Melissa Bernstein Feb 5, 2018 ▶ 23:17 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018 neutral
Disclosure
Melissa Bernstein keeps 500 failed toy prototypes behind her desk
“Behind my desk I have about, I can't even fit them anymore, maybe 500 toys that were all my very favorite toys that failed in a big way, some of them entire categories, because every day I want to remind myself when I come to work and come to my desk that the …”
Melissa Bernstein Feb 5, 2018 ▶ 24:58 Melissa & Doug: Melissa And Doug Bernstein (2016)
Jul 2, 2026 positive
Disclosure
Harary: Spin Master Funded Melissa & Doug Acquisition With PAW Patrol Profits
“One of the things we did was we took a lot of the earnings that we made from Paw Patrol, and we bought Melissa and Doug, and the reason for that was to have, to even out the ups and downs of the toy industry, and Melissa and Doug is a very stable, you know, op…”
Ronnen Harary Jul 2, 2026 ▶ 5:07 Advice Line with Ronnen Harary of Spin Master/PAW Patrol
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