Doug Bernstein, co-founder of Melissa & Doug, discusses the initial production costs and depleted savings behind the company's first interactive children's VHS product.
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“Probably I think all told the first one, we probably spent about 30 or 40,000 dollars to produce.”
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A hired manufacturing agent set up a competing booth selling their puzzles
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Products must be designed to explain themselves without retail store clerks
“It reminded us that there's a higher burden on us because we take our products really personally. And we think that everyone in every day is going to take all the time to explain everything about it the way that we, the inventors would. And that's not always t…”
Doug Bernstein: Company had three videos and roughly 2,000 retailers by year three
“We produced a video a year for three years, and we had three videos out there in relationships now with, I'd say probably, I'm gonna guess a couple thousand retailers.”
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