Doug Bernstein

13 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Dec 19, 2016 by Doug Bernstein · said 4 times in 4 episodes since 2017 · across every show →

On the record as a speaker too: Doug Bernstein's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (4)

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2018 2 mentions in 2 episodes 1 per episode
2017 2 mentions in 2 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Doug Bernstein, oldest first

Dec 19, 2016 neutral
Assertion Not checkable as stated
Melissa & Doug cast children from grocery stores instead of talent agencies
“We didn't go to casting agencies. We literally would sit in grocery stores and look for animated children and approach them”
Doug Bernstein Dec 19, 2016 ▶ 6:43 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016
Assertion Not checkable as stated
Melissa & Doug was bootstrapped by reinvesting all early revenue into inventory
“We wanted to be self-funded, and we lived incredibly frugally. For at least three years, we ate ramen noodles, which were eight for a dollar, and turkey hot dogs on a hot plate, because it was about 50 cents a meal, and we lived with our parents for a few year…”
Melissa Bernstein Dec 19, 2016 ▶ 15:44 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016
Assertion Not checkable as stated
A hired manufacturing agent set up a competing booth selling their puzzles
“The very first time we went to a very large toy show where you would exhibit to retailers and show them your products, and the agent who we had hired to help us make our puzzles had a display set up just down the hall from us with our exact puzzles.”
Doug Bernstein Dec 19, 2016 ▶ 16:37 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016
Insight
Products must be designed to explain themselves without retail store clerks
“It reminded us that there's a higher burden on us because we take our products really personally. And we think that everyone in every day is going to take all the time to explain everything about it the way that we, the inventors would. And that's not always t…”
Doug Bernstein Dec 19, 2016 ▶ 26:37 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016
Assertion Not checkable as stated
Melissa & Doug sourced its early puzzle illustrators from public library books
“So we went to the library, and we'd look at a lot of children's books, and we'd look for illustrators that we liked, and we would contact illustrators, and we'd see who might want to help illustrate this.”
Doug Bernstein Dec 19, 2016 ▶ 15:03 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016 positive
Assertion Not checkable as stated
Melissa & Doug originated from a desire to make interactive children's products
“I think we walked out of there knowing that we wanted to start by doing some interactive products for children, things that they could really interact with rather than be, ah, passive recipients of.”
Doug Bernstein Dec 19, 2016 ▶ 4:08 Melissa & Doug: Melissa And Doug Bernstein
Dec 19, 2016 neutral
Assertion Supported
Melissa & Doug's first product was a self-produced interactive children's video
“We decided that we wanted to make a program for children that would be groundbreaking in that children wouldn't sit there and watch it. They would actually participate with the program. And so we literally wrote, scripted, produced, directed, cast, wrote music…”
Doug Bernstein Dec 19, 2016 ▶ 5:50 Melissa & Doug: Melissa And Doug Bernstein
Feb 5, 2018
Assertion Not checkable as stated
Doug Bernstein: Company had three videos and roughly 2,000 retailers by year three
“We produced a video a year for three years, and we had three videos out there in relationships now with, I'd say probably, I'm gonna guess a couple thousand retailers.”
Doug Bernstein Feb 5, 2018 ▶ 13:52 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Assertion Not checkable as stated
Bernstein: Melissa & Doug spent $30K-$40K to produce their first video
“Probably I think all told the first one, we probably spent about 30 or 40,000 dollars to produce.”
Doug Bernstein Feb 5, 2018 ▶ 8:35 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Insight
Bernstein: Toymakers must design products that explain themselves without retail staff
“It reminded us that there's a higher burden on us because we take our products really personally. And we think that everyone in every day is going to take all the time to explain everything about it the way that We, the inventors would. And that's not always t…”
Doug Bernstein Feb 5, 2018 ▶ 28:19 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Insight
Doug Bernstein: Copying established models leads to mediocrity by definition
“Because our feeling has always been, if we copy every good model out there, at very best, what does that mean? We're going to be mediocre by definition, because we are simply following and copying what everyone else is doing.”
Doug Bernstein Feb 5, 2018 ▶ 30:15 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018 positive
Disclosure
Doug Bernstein: Melissa & Doug started with interactive products for children
“I think we walked out of there knowing that we wanted to start by doing some interactive products for children, things that they could really interact with rather than be, ah, passive recipients of.”
Doug Bernstein Feb 5, 2018 ▶ 4:29 Melissa & Doug: Melissa And Doug Bernstein (2016)
Feb 5, 2018
Assertion Supported
Doug Bernstein: Melissa & Doug was originally named Lights, Camera, Interaction
“Our first company name that we called ourselves was Lights, Camera, Interaction.”
Doug Bernstein Feb 5, 2018 ▶ 13:03 Melissa & Doug: Melissa And Doug Bernstein (2016)
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