Liquid Death, every mention
31 scenes · ← back to Liquid Death
tap a year for its mentions
every year anyone Guy Raz 44Mike Cessario 24Tom Rinks 1Lauren Menard 1Jamie Siminoff 1
Verbatim, from the transcripts: the passages where Liquid Death comes up
Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
Advice Line with Jon Stein of Betterment
Advice Line with Monica Nassif of Mrs. Meyer's
Advice Line with Michael Dubin of Dollar Shave Club
Advice Line with Tim Ferriss
- ▶ 18:48 Lauren Menard Cult indoctrination from Liquid Death.
Advice Line with Luis von Ahn of Duolingo
Vizio: William Wang
Advice Line with Travis Boersma of Dutch Bros
Athletic Brewing Company: Bill Shufelt
21 Seeds: Kat Hantas
Advice Line: Growing Beyond Your Niche
Advice Line with Vicky Tsai of Tatcha
Advice Line with Sadie Lincoln of barre3
Advice Line with Jamie Siminoff of Ring
- ▶ 11:00 Guy Raz Um, I keep, I've, I've referred to this several times on the advice line, which is liquid death, and Jamie, I know you probably know this story, 4 times in the scene
- ▶ 23:49 Jamie Siminoff It sounds like they've done a good job at that, you know, but liquid death, which we, I, it's one of these ones I continue to talk about.
Advice Line with Jeff Raider of Harry's
BONUS: Brand Building Live at Cannes Lions
On athletic shoes: Olivier Bernhard and Caspar Coppetti
Advice Line with Tom Rinks of Sun Bum
Advice Line with Andrew Abraham of Orgain
Advice Line with Gary Erickson of Clif Bar
Less competition, more creation with Renée Mauborgne
- ▶ 9:54 Guy Raz Do you think that a, a brand that tries to be disruptive, like, um, you know, we've, we've done Harry's razors, for example, Gillette dominates razors, or, uh, uh, another recent example is Liquid Death. 2 times in the scene
- ▶ 17:06 Guy Raz You mentioned Liquid Death and, and Harry's and others.
Liquid Death: Mike Cessario
- ▶ 0:14 Mike Cessario Well, I want to put water in a can and call it liquid death. 6 times in the scene
- ▶ 10:54 Mike Cessario And then, whatever it was, 10 years later, I finally made the idea myself for Liquid Death, and it's one of our most successful things that we've done.
- ▶ 38:23 Mike Cessario What the general concept for liquid death was going to be. 8 times in the scene
- ▶ 45:16 Mike Cessario Like, I'm gonna make a Facebook page for Liquid Death, make it seem like it's a real company, I'm gonna put this video on there, I'm gonna make a couple funny social posts about it. 4 times in the scene
- ▶ 54:39 Mike Cessario Like, if you try to go to FedEx right now and ship a 12 pound case of liquid death, they're gonna probably charge you 20 dollars just to ship it. 5 times in the scene
- ▶ 1:01:32 Guy Raz A big part, I have to imagine, a big part of your whole, like, strategy is that it's so, such a weird product, liquid death, that, that people were gonna pick it up, and that's half the battle. 3 times in the scene
- ▶ 1:11:34 Guy Raz I mean, what makes liquid death have staying power? 7 times in the scene