direct-to-consumer

“The industry just fast forwarded 10 years, and the direct-to-consumer is the future of our business, either online home delivery, or us delivering direct to people, and we're gonna embrace that a lot, and we're gonna embrace lots of farm-to-table dinners, and …”

“Today, There are at least a 170 direct to consumer brands that sell mattresses online.”

“And it was the beginning of this concept of a retail store and this idea of Direct to consumer, which was also the opposite of what I was told to do at the time.”

“Post pandemic, the, you know, cost of acquisition or just awareness on the internet or being a DTC brand has gotten really expensive and people have gotten back out in the world. And even with the changes in third party data, privacy laws, it's restricted the …”

“That's where I think direct-to-consumer is so powerful. Because as opposed to just making, you know, millions of something and trying to assume that everyone's going to want it, what we can do is start on direct to consumer, start to sell to a few people, see …”

“It's the place the consumer goes to learn more about their brand. They may never even purchase from your website. The goal of the website is not to end a purchase. Well, I mean, I think our DTC business is probably a good chunk of our overall business, but our…”

“90% DTC. The rest was in specialty markets around the country.”

“By going direct, there's an importer somewhere that's used to making a fifty-point margin on this stuff that's just not going to gonna get it, right?”

“I think we were doing about 80% direct to consumer, and international was maybe five to eight percent, something like that, and the rest was, you know, the small amount of retail that we had at the time, so yeah, direct to consumer is a huge part of our busine…”

“The D to C myth is that you can, you skip the wholesale markup and you can charge a lower price. You know, the reality is the increase in marketing cost, the increase in G and A that you have to have to operate both as a retailer and a brand. It's a very costl…”

“We now are, I would say, 40% on direct-to-consumer, and 60% is, you know, selling, we're with long-term care homes, we're with medical distribution centers, physio clinics hospitals so we're really a hybrid of a model right now”

“What we find with our, call it on the website, but our B to B business, believe it or not, even though the margins, the gross margins are lower, the net margins are higher when you factor in everything. Just a much stickier customer and just handling those ord…”

“Focus doesn't mean exclusivity. So we still market direct to consumer at Betterment. That's a lot of the brand origin story. That's where we came from. It's, and we built around that customer. But our marketing dollars, there's only so many dollars we can spen…”

“The ability to essentially own those, which by the way, if you do entertain later on an acquisition offer for the company, they're going to value that list at a much higher multiple than your retail sales, because the retail sales, they will always in the back…”

“Build your direct-to-consumer relationship and outlet as fast as you can, because those are the relationships that you're going to own over time.”

“I think it's really, really hard to have a single product a fairly niche single product thrive on direct-to-consumer, but I think you would kill it at a lot of outdoor stores, and I think you would kill it with the camp crowd, like Guy said.”

“I like spreading out Distribution, because it all feeds back into DTC anyway, if, you know, and it just gives you more exposure and more advocacy and more accessibility.”

“You can play with some stores and stuff, but sure, man, if you can go D to C, you're going to make so much more money for your efforts.”