Assertion certainty 3/5 debate potential 1/5

Perry: Adapt Apparel sales are 40% DTC and 60% institutional B2B

Catherine Perry · Advice Line with Randy Hetrick of TRX · Sep 25, 2025 · at 39:59

Catherine Perry, co-founder and VP of Adapt Apparel, describes the sales channel distribution of her adaptive clothing brand to Guy Raz and Randy Hetrick.

0:00 / 0:22exact quote · 22.3s

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“We now are, I would say, 40% on direct-to-consumer, and 60% is, you know, selling, we're with long-term care homes, we're with medical distribution centers, physio clinics hospitals so we're really a hybrid of a model right now”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Adapt Apparel generates approximately 40% of its sales from direct-to-consumer channels and 60% from B2B and institutional channels such as long-term care homes, medical distributors, physio clinics, and hospitals.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

How this resolves

Verification couldn't pin this to a public evidence class, so it stays on the record with its date, unassessed rather than guessed.

prediction date: 2025-09-25, stated by the speaker

Mentioned

Adapt Apparel direct-to-consumer hospitals

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Perry: Adapt Apparel sales are 40% DTC and 60% institutional B2B

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