López: Build direct-to-consumer channels fast to own customer relationships
Hernán López · Advice Line: New Offerings, Bigger Markets · May 14, 2026 · at 22:03
Hernán López advises Lemur Strap founder Jim Kersley on choosing between retail distribution and direct-to-consumer sales.
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“Build your direct-to-consumer relationship and outlet as fast as you can, because those are the relationships that you're going to own over time.”
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