LaFleur: Niche, single-product businesses struggle to succeed via direct-to-consumer
Sarah LaFleur · Advice Line with Sarah LaFleur of M.M. LaFleur · May 21, 2026 · at 26:51
M.M. LaFleur founder Sarah LaFleur advises Tick Socks founder Marnie Shanahan on retail distribution strategy versus DTC.
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“I think it's really, really hard to have a single product a fairly niche single product thrive on direct-to-consumer, but I think you would kill it at a lot of outdoor stores, and I think you would kill it with the camp crowd, like Guy said.”
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