Clif Bar, every mention
30 scenes · ← back to Clif Bar
tap a year for its mentions
every year anyone Guy Raz 47Gary Erickson 5Tony Lamb 1Leigh Keith 1Beryl Stafford 1
Verbatim, from the transcripts: the passages where Clif Bar comes up
Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business
- ▶ 13:01 Beryl Stafford And so, so that's when Laura Bar had just come around, and Cliff Bar was here, but we're all kind of new, you know, and vegan was new.
- ▶ 51:05 Guy Raz And you had, you know, we talked about this a little bit earlier, but trends, protein, keto, I mean, RX bar, we've done that on the show and, and, and Cliff bar and Lara bar and others.
- ▶ 54:10 Guy Raz Beast, you know, General Mills, or one of these, you know, food brands, uh, PepsiCo or something, there was a time where they were just snapping these, Lara Bar and Rx Bar, and they were snapping them up, right, and Kind Bars, and, uh,…
Advice Line with John Zimmer of Lyft
Perfect Snacks: Bill and Leigh Keith
- ▶ 32:19 Leigh Keith Cliff was still very much, you know, kind of on the up.
- ▶ 1:17:05 Guy Raz You did eventually find and acquire, well, somebody who was interested in, in, in buying a majority share, and that was Mondelez, which also owns, um, Clif Bar and, um, Oreo and Nestle.
Advice Line with Tony Lamb of Kona Ice
Advice Line with Sarah Kauss of S'well
Advice Line with Andrew Abraham of Orgain
Advice Line with Gary Erickson of Clif Bar
- ▶ 0:59 Guy Raz With me this week, one of our very first guests on the show, Gary Erickson, founder of Clif Bar. 6 times in the scene
- ▶ 5:39 unnamed speaker How did you cut through the noise when building Clif Bar and effectively communicate your product's unique benefits in a way that resonated with consumers and made them choose your product over the competition? 5 times in the scene
- ▶ 53:26 Guy Raz It's an amazing story, um, and I still reference it all the time when I talk to people and give them advice, so check it out.
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
The art of letting go with Vincent and Andrew Kitirattragarn of Dang Foods
Chomps: Pete Maldonado and Rashid Ali
Mitchell Gold + Bob Williams Home Furnishings: Mitchell Gold and Bob Williams
Dang Foods: Vincent and Andrew Kitirattragarn
inov-8: Wayne Edy
How I Built Resilience: Live with Christina Tosi and Gary Erickson & Kit Crawford
Outdoor Voices: Tyler Haney
LÄRABAR: Lara Merriken (2018)
Live Episode! Walker & Company: Tristan Walker
LÄRABAR: Lara Merriken
Clif Bar: Gary Erickson
- ▶ 1:01 Guy Raz I'm Guy Raz, and on the show today, how Gary Erickson used his mom's recipe and his dad's first name to create Cliff Bar, one of the most popular energy bars in the country.
- ▶ 7:07 Gary Erickson It's about, you know, taking it on the go when you are outdoors, doing your adventures, and it made perfect sense, and so we named it Cliff Bar after my dad.
- ▶ 8:51 Guy Raz But how did you, once you started to manufacture Clif Bars, like how did you even get anyone interested in them? 4 times in the scene
- ▶ 11:42 Gary Erickson By the end of 1992, we, we sold 700,000 dollars of Clif Bars.
- ▶ 12:05 Guy Raz You basically were the owner of this company, right? 6 times in the scene
- ▶ 23:55 Gary Erickson He was from Door County, Wisconsin, and he would go to Wisconsin on vacations and bring Cliff Bars, and he'd walk into bike shops, and be like, hey, how do you, what do you think of those Cliff Bars? 3 times in the scene
- ▶ 25:49 Guy Raz A few years ago, Gary Erickson stepped down as CEO at Clif Bar. 3 times in the scene