The Ledger, every show

“When you have a two million dollar round and you've got four people at a half million dollars, you really don't have an anchor and you don't really have somebody who's putting a stake in the ground saying, Hey, you know what? I'm going to be there for you and …”

“We have one portfolio company that, and these are real numbers, not venture numbers... It's already unicorn status valuation that opened a new in December had zero revenue around this new product line. And this year ends at minimum one 50 AR are on that busine…”

“In AO, it's just the opposite. It is about actually putting value disproportionate amount of value of whatever's coming from the horse's mouth. Right? So whatever it is that we're putting out there. So a press release, you may not have done one lately because …”

“Like, I think it's just required us to just say, pause for a second on all things that are non AI, because we're going to have catch up like almost every firm, by the way.”

“A lot of these are net negative margin.”

“You know, if you're single, and you've got flexibility, if you're not out there at least a minimum of three nights a week, then you should go do something different.”

“Yes, your hustle does source deals, and you do have to make the call, but ultimately you win these deals often because of the body at work and the reputation of the most important brand, which is not The me brand, but the us brand.”

“Mamoon, the work he's done over at Kleiner is like, to me, Incredibly inspirational. I mean, I felt like Kleiner had really lost his way at one point in time. And honestly, in some weird way, it kind of saddened me because I, they were such an important firm i…”

“I tell our younger team, if you're not out at least three nights a week, then you're probably shouldn't be doing this at the end of the day.”

“I would say SaaS is, you know, like, if you're an enterprise person, you're not saying the word SaaS anymore. That's dead. I mean, literally, you're not saying that. Nobody thinks that's hot, right?”

“I think Anthropic actually has on the enterprise side of the equation... I think has definitely a lead here, or at least reputationally, I think it does.”

“Blue bottle coffee is a bit of an atypical one for a tech investor to be doing, but it turns out that this is going to be, you know, one of the hallmark companies in our portfolio.”

“No, not at all. In fact you know, that might work for Peter, and I think each investor, as I've learned even within our firm, has a different approach, and it's really important that you empower somebody to kind of adhere to their kind of instincts, if you wan…”

“Our goal at True is always to be the anchor and to have the largest Shareholding in the company at that stage, because we think we're going to be able to impact the DNA of the company in a more profound way and help protect it more effectively.”

“Go get a high valuation. I think it's one of the most detrimental things that happens for these young entrepreneurs. They think it's a game. And the answer is not about just because you can get away with it. You know, you should go get a high valuation. You sh…”

“We're definitely, we strive to be a non-attribution firm. Although everybody in internally certainly knows who does the deals and who's working on deals and founders definitely have a dedicated person, but We have a tendency just to think that, you know, one s…”

“Then you got Sarah Gow's fund, Conviction, which is really quickly, you know, has moved up into the forefront of everybody's, you know, list.”

“We don't do Midas lists. Like we don't, this is back to non-attribution.”

“The social network of LinkedIn is, like, kind of amazing and powerful, powerful, right? And like, I would have never, like, oh my god, like, take me out back and force me to, like, to post on LinkedIn. Now I'm posting all the time”

“I think pretty soon it's just like, we're just gonna talk, it's gonna just be back to being tech. It's like, everything's gonna be AI if it's whatever. And we'll get back to the normal classifications of, Tech and non-tech, right?”

“I'm not thesis driven at all. I'm not trying to predict where the market is going or where the next great ideas are.”

“And I spent probably a disproportionate amount of time, I think maybe more time than any other investor, in digging in on that basic premise for why are they after this?”

“When you're a venture capitalist and you are also an active founder, it gives you a certain kind of cache and a certain credibility that I think that really resonates with founders”

“Venture capitalists run in certain circles, and entrepreneurs run in different circles, and They do overlap at time, the cocktail parties and things like that, but for the most part, they're pretty distinct”

“Founders have a tendency to underpay themselves. They're overstressed. They're overstretched.”

“It was acquired by a company called Pluralsight, which is a very large private company that I think is marching towards a public market offering sometime in the next several years.”

“And so I just think for us as a firm where we're not going to invest in the kind of the infrastructure, you know, kind of layer per se, right? That's just not, you know, the, those checks were already just way still beyond. That's what we talked about. Fifty m…”

“You know, we were, he was one of our advisors at Hodinkee. And so he would show up all the time to our Hodinkee. Board stuff and whatnot. He's a great advocate.”

“That blue bottle, the beans, we only hold them for 10 days after roasting, and if they don't sell, then we pull them off the shelf and we dump them.”

“One of the things I discovered was that she was the national women's rugs rugby team captain.”