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PRODUCT MARKET FIT Assertion Partly supported
Amazon threatened to boycott Columbia unless they suspended Roy Lee
“An Amazon executive sees this. They send a letter to Columbia saying, essentially, you need to expel this kid, or we're never going to hire you from your school anymore, and it's, like, a very thinly veiled threat. Columbia sees the letter. They loop me into a…”
Roy Lee Aug 4, 2025 ▶ 14:26 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
a16z Insight
Roy Lee: Replace marketing heads with fewer than 100k social followers
“If any company in the world has a marketing team and the head of marketing does not have a 100,000, at least a 100,000 followers. Like, you need to replace them. Like the game has changed.”
Roy Lee Jun 25, 2025 ▶ 0:24 Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks w/ Roy Lee
PRODUCT MARKET FIT Assertion Supported
Roy Lee: I recorded myself using Interview Coder during an Amazon interview
“I record myself using it on Amazon.”
Roy Lee Aug 4, 2025 ▶ 11:29 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
Lee: 70,000 viral telemetry data points beats talking to users
“Like, I think one of the biggest benefits of going so viral is now you don't really have to talk to users as much because you can sort of see user data and the quicker you get to see user data, like I'd rather see 70,000 user data points rather than talk to se…”
Roy Lee Aug 4, 2025 ▶ 17:54 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
Roy Lee: Going viral and winning audience mindshare necessarily requires controversy
“To be in the mind of the audience, you must be in the eyes of the audience. And that means necessarily go viral and go viral necessarily means be controversial.”
Roy Lee Aug 4, 2025 ▶ 31:00 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
a16z Insight
Lee: Strong distribution eliminates the need to interview users
“I feel like you don't, like if your distribution is strong enough, you don't need to like talk to your users. You just need to look at their data.”
Roy Lee Jun 25, 2025 ▶ 27:27 Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks w/ Roy Lee
a16z Prediction Not checkable as stated
Roy Lee predicts Cluely will achieve better distribution than OpenAI
“If the question is about distribution, then I think there's actually, like, a pretty strong case for us to make that we will actually end up distributing better than OpenAI, and It's enough that you could probably bet on us at like, well, like a 30,000 X disco…”
Roy Lee Jun 25, 2025 ▶ 30:46 Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks w/ Roy Lee
a16z Assertion Not checkable as stated
Roy Lee: Cluely generates more revenue than the latest YC batch
“We wrote our first lines of code 10 weeks ago. We're, like, earlier than the latest YC batch of companies, yet we're, like, generating probably more revenue than every single one of them, and, like, the product is, like, it's literally two and a half months si…”
Roy Lee Jun 25, 2025 ▶ 33:25 Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks w/ Roy Lee
SOURCERY Insight
Founders should not start companies without aiming for $100M ARR year one
“If you don't believe that you yourself can get to a hundred mil ARR in the next year, then you should just don't fucking build a company cause you don't have the balls to do it.”
Roy Lee Jun 20, 2025 ▶ 3:28 Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea
SOURCERY Disclosure
Investors using assistants to schedule founder meetings will not get allocation
“Like, there's nothing that turns, like, I can, like, if you've done this, you're probably not getting any allocation, because you've, like, ticked me off, because you've just told me I do not find you important enough. I need my assistant from the fucking Phil…”
Roy Lee Jun 20, 2025 ▶ 4:13 Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea
SOURCERY Opinion
35-year-old marketers lack the viral sense to create massive hooks
“You need to be tapped in with young culture to understand what's funny, and you can have like a thirty-five-year-old marketer who's like Scrolls as much as they want. For some reason, they just won't have the viral sense to come up with hooks that are capable …”
Roy Lee Jun 20, 2025 ▶ 33:17 Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea
TBPN Insight
Roy Lee: No Company Ever Dies From Founder Controversy
“There's no company that ever died from a founder being too controversial. You got deal fucking infiltrating with genuine spies. And they're still doing fine, bro. Worker, 17 guys. They're still kicking. Like, no company ever dies from being too controversial. …”
Roy Lee Jun 7, 2025 ▶ 42:43 Weekly Recap - Elon Vs Trump, Ukraine's Drone Attack, Cluely Update & OpenAI CRO
TBPN Insight
Roy Lee says AI gives unfair advantages in meetings, not cheating
“You can cheat on a test, but you can't really cheat on a sales call. You can't cheat on a meeting. You can't cheat on a conversation. What Cluey or what AI allows is sort of like an unfair advantage. And it's so unfair that it feels like cheating.”
Roy Lee Apr 25, 2025 ▶ 3:44 Cluely: the AI App to Cheat On Everything - Roy Lee
TBPN Insight
Lee: Anyone over 23 probably lacks viral intuition
“I really, truly believe if you're over the age of 23, you probably don't have the viral sense that you need to go like consistently massively viral.”
Roy Lee Apr 25, 2025 ▶ 9:37 Cluely: the AI App to Cheat On Everything - Roy Lee
Roy Lee: I know the Twitter algorithm better than anyone in the world
“I think I might personally know the Twitter algorithm better than any single person in the world right now. And if there is a superpower that I have, then it would be that. Well, like at the moment, like truly, truly, I think nobody else in the world has this …”
Roy Lee Aug 4, 2025 ▶ 12:47 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Lee: Cluely signed million-dollar enterprise deals because buyers found my Twitter funny
“Yeah, I mean, like, especially on Twitter, like, we literally signed million dollar enterprise contracts because people think my Twitter is funny.”
Roy Lee Aug 4, 2025 ▶ 37:37 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
Lee: Content creators under 100k followers are an uncaptured pricing arbitrage
“People get, are super underpaid right now for their ability to make viral content, and right now this delta has not been captured by anyone. So when you hit someone up and say, hey, are you interested in a paid content opportunity, and they're regularly making…”
Roy Lee Aug 4, 2025 ▶ 42:34 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
Roy Lee: Tech founders vastly underestimate short-form video compared to AI
“The opportunities in short-form content are much bigger than you think. I think in our generation, there are two very big opportunities, and only one of them has been fully realized, one being AI, which obviously every tech entrepreneur is on, and the other be…”
Roy Lee Aug 4, 2025 ▶ 51:58 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
a16z Opinion
Roy Lee: Tech workers on X and LinkedIn misunderstand video algorithms
“I think it's growing increasingly clear that people on ex-LinkedIn are behind, and there's such a very, extremely small intersection of people who understand how developed the algorithm is on, like, Instagram, TikTok, and people on tech, like, Twitter, LinkedI…”
Roy Lee Jun 25, 2025 ▶ 1:25 Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks w/ Roy Lee
a16z Prediction Not checkable as stated
Roy Lee: Future startup founders will overwhelmingly be Gen Z creators
“You're not gonna get more millennial founders. You're only going to get more Gen Z founders. And I guarantee you, Their backgrounds and content are the exact same as mine, and they know exactly what I'm doing, and I'm sort of like the canary that's leading the…”
Roy Lee Jun 25, 2025 ▶ 12:04 Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks w/ Roy Lee
a16z Assertion Not checkable as stated
Roy Lee: Every full-time Cluely employee has over 100,000 social followers
“There are only two roles. You are either a world-class engineer who's building the product or you're a world-class influencer. And for a full time every single person has over a 100,000 followers on some social media platform.”
Roy Lee Jun 25, 2025 ▶ 14:17 Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks w/ Roy Lee
a16z Assertion Not checkable as stated
Roy Lee: $20,000 in short-form video equals Super Bowl ad reach
“Look, we pay very little money for the amount of views that we get, and different companies, like, they're paying literally millions of dollars for Super Bowl ads when you can get the same quality and quantity of views. 20,000 dollars.”
Roy Lee Jun 25, 2025 ▶ 15:30 Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks w/ Roy Lee
SOURCERY Opinion
Cluely is the best early-stage startup at distribution worldwide
“But if the poor bet is that distribution is the most important thing, then obviously like we are the best distributing in the world right now at least in, in the early stage.”
Roy Lee Jun 20, 2025 ▶ 1:49 Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea
SOURCERY Assertion Partly supported
Lee was expelled from Columbia and blacklisted by Amazon over InterviewCoder
“And after a certain point, I mean, I built this cheating tool. I get kicked out of school. I get blacklists from Amazon.”
Roy Lee Jun 20, 2025 ▶ 6:20 Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea
SOURCERY Disclosure
Cluely remains invisible to screen share and undetectable to others
“We are the tool that lets you use AI without anybody else knowing. We're still invisible to screen share. We still have all our undetectability features”
Roy Lee Jun 20, 2025 ▶ 10:10 Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea
SOURCERY Insight
Founders waste valuable time obsessing over burn rate and cost-cutting
“If you're a founder and you spend 10 hours thinking about burn and like cutting costs, that's 10 hours you didn't spend about making product and like making product decisions and making your product better and like growing your company.”
Roy Lee Jun 20, 2025 ▶ 18:37 Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea
SOURCERY Disclosure
Cluely spends $50,000 monthly on DoorDash to accelerate product development
“Like right now, like we will literally spend like 50,000 dollars a month on door dashing random food. Just so we like spend more time, like spend less time cooking because everyone is more efficient and we can like grow the product faster that way.”
Roy Lee Jun 20, 2025 ▶ 18:46 Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea
SOURCERY Opinion
Cluely secured enterprise contracts entirely through Lee's Twitter presence
“The only reason I have the contracts that I do right now is cuz the decision makers at these enterprise companies have seen my Twitter and think I'm funny and are rooting for me.”
Roy Lee Jun 20, 2025 ▶ 30:08 Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea
SOURCERY Insight
Serious founders should eliminate work-life balance and live at work
“You need to work where you live if you're serious about building the company. Like work-life balance should not be a thing that you think about. Your work should be your life and vice versa. And if that's the case, then the best way to realize this is by liter…”
Roy Lee Jun 20, 2025 ▶ 34:25 Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea
SOURCERY Disclosure
Cluely strictly hires world-class engineers or influencers with 100k+ followers
“We only hire one of two types of people. You're either an engineer or like a world-class engineer or you're an influencer and also like a world-class influencer with like high alcohol. There's nobody who's not a great engineer who has less than a 100,000 follo…”
Roy Lee Jun 20, 2025 ▶ 34:57 Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea
SOURCERY Disclosure
Cluely allocates roughly 80% of its venture capital toward marketing
“The budget is essentially all of our investor money. Probably like, 80% of it.”
Roy Lee Jun 20, 2025 ▶ 44:09 Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea
SOURCERY Opinion
Artificial superintelligence will cause almost no harm and self-restore
“I genuinely think super intelligence will do almost no harm. Whatever harm it will do, it will like self restore.”
Roy Lee Jun 20, 2025 ▶ 53:18 Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea
TBPN Assertion Supported
Columbia suspended Roy Lee for a year after his Amazon interview stunt
“Amazon reported me to Columbia. Amazon is mad. Columbia is mad. And this ends up being a spat that I sort of publicize on my Twitter. It becomes this big spectacle and I eventually get kicked out of Columbia or suspended for a year. And I'm blacklisted from mo…”
Roy Lee Apr 25, 2025 ▶ 0:31 Cluely: the AI App to Cheat On Everything - Roy Lee
TBPN Disclosure
Roy Lee: Amazon interview stunt was aimed at viral distribution, not employment
“I was never intending on taking the job at Amazon. The impetus for everything was I did a bunch of legal questions thinking that I would work at a big tech company one day. I really hated it. And at a certain point I kind of just thought I really want to build…”
Roy Lee Apr 25, 2025 ▶ 0:58 Cluely: the AI App to Cheat On Everything - Roy Lee
TBPN Disclosure
Lee: Cluely's ultimate end state is a brain chip using AGI to think
“Ultimately though, what we want the end state of the product is a chip inside your brain that lets you use AGI to think that, that is the ultimate end state.”
Roy Lee Apr 25, 2025 ▶ 5:17 Cluely: the AI App to Cheat On Everything - Roy Lee
TBPN Disclosure
Lee: Cluely plans to hire 100 interns as summer content farm
“We're probably gonna hire about a hundred interns. And we're going to turn them into like sort of the ultimate content farm over the summer.”
Roy Lee Apr 25, 2025 ▶ 9:30 Cluely: the AI App to Cheat On Everything - Roy Lee
Roy Lee: Immediate AI opportunity is on desktop, not VR or glasses
“Everyone thinks it's some people think it's VR, some people think it's glasses, some people think it's pendants, and I think right now there's so much money to be made in the computer, and right now, I think it all starts at the computer, so that's where we're…”
Roy Lee Aug 4, 2025 ▶ 1:52 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
Roy Lee: Startups die because working 13-hour days with unlikable people sucks
“Most companies die because I think they get the culture wrong because it's not fucking fun to work at your startup where you're grinding 13 hours a day with people you don't even like.”
Roy Lee Aug 4, 2025 ▶ 4:40 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
Roy Lee: Gen Z lacks the ability to socialize and do deep work
“I mean, you could just tell, like, people don't know how to fucking socialize, and I feel like people don't know how to sit down and do hard, deep, meaningful work, and people don't know how to socialize and talk with each other, and everyone is so fucking, li…”
Roy Lee Aug 4, 2025 ▶ 7:40 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Lee: I raised my seed round in 24 hours after my viral suspension
“When I went out to do my fundraise, like it took, literally took like 24 hours. I think there was a lot of interest for VCs.”
Roy Lee Aug 4, 2025 ▶ 15:52 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
PRODUCT MARKET FIT Prediction Not checkable as stated
Lee: Ambient contextual overlay is probably the future UX of all AI
“The more we realize this is actually probably the correct UX for all AI interaction in the future.”
Roy Lee Aug 4, 2025 ▶ 16:55 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Roy Lee: Cluely scaled from zero to $5M ARR in three months
“Interview Coder launches February first, and right now it's, like, hovering at around two millier R. Cluey launches April twenty-th, and right now it's up in, like, a little over two months. Probably, like, almost three months now, and Cluey has gone from zero…”
Roy Lee Aug 4, 2025 ▶ 20:05 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Roy Lee: I can predict any tweet's impressions within 25%
“And now at this point I can sort of like tell within like plus -25% exactly how many impressions every single tweet I post will do.”
Roy Lee Aug 4, 2025 ▶ 21:55 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
Lee: Nobody will watch a standard product demo launch video
“If you actually do an actual sales call on, like, a genuine demo of the product, then nobody's gonna fucking watch your thing, as A, it's not interesting and, like, B, it's, well, Unless it's super informational and you just have, like, the most crazy fucking …”
Roy Lee Aug 4, 2025 ▶ 26:04 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
Roy Lee: A launch just gives you momentum to go viral repeatedly
“The benefit of a launch is that it gives you the right to try again. And try to go viral again. And if you can go viral enough times, then like, bro, you will like, end up like Cluey.”
Roy Lee Aug 4, 2025 ▶ 30:01 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
Roy Lee: Cyclically reacting to audience outrage creates a distribution goldmine
“You have the fucking distribution potential goldmine that you get out of just making something very reactionary, and then reacting to all the reactions over and over again, cyclically, it will literally, like, spiral you up into something that you never even k…”
Roy Lee Aug 4, 2025 ▶ 33:46 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Roy Lee: Cluely averages 80 million monthly views on Instagram and TikTok
“I think we're averaging somewhere around eighty million views a month on there.”
Roy Lee Aug 4, 2025 ▶ 38:47 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
PRODUCT MARKET FIT Prediction Not checkable as stated
Roy Lee: Cluely has a strong shot at winning next-gen hardware distribution
“And like from then on, it literally just replaces your computer. And I think like once, once we get to a point of like truly replacing the computer and like being a completely new graphical interface for technology. And at that point we have a very strong shot…”
Roy Lee Aug 4, 2025 ▶ 46:38 He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely · PMF Show
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