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20VC Disclosure
Shulman: Using copyrighted works in AI training data is industry standard
“Yeah, we know that there are some copyrighted works in our training data. That's not illegal. It's stock standard for the industry. It's what every AI company does.”
Mikey Shulman Jan 10, 2025 ▶ 17:53 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Insight
Shulman: Empty text box UI is wrong for most AI products
“They did every AI company a huge disservice because everybody thinks that just like empty text box is now the right interface, and it is for ChatGPT, and it is incorrect for basically everything else.”
Mikey Shulman Jan 10, 2025 ▶ 39:11 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Insight
Shulman: Scaling laws will not solve AI music generation
“For music, It's very different from text, and I think people will very sloppily look at the world of OpenAI and Anthropic and the hyperscalers and say audio is just a couple years behind, which it is, but that scale is gonna solve all these things. But unlike …”
Mikey Shulman Jan 10, 2025 ▶ 2:21 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Assertion Partly supported
Shulman: Quantum computing startups face fundamental physics challenges, not engineering ones
“The challenges are not they're still physics challenges. They're still like basic research challenges that have to happen here, and so it's not something where you can kind of just turn the crank and make companies out of it, and to my knowledge, all of the co…”
Mikey Shulman Jan 10, 2025 ▶ 7:08 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Opinion
Shulman: Music incumbents suing AI startups before negotiating is inefficient
“On paper, I would say it just seems silly to throw a bunch of venture dollars at lawyers instead of sitting down and talking about how you could Work together. You know, like, deciding to sue first and then ask questions later seems to me to be inefficient, bu…”
Mikey Shulman Jan 10, 2025 ▶ 21:14 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Prediction Open · timeframe Jan 2028
Shulman: Suno will survive even if it loses copyright lawsuit
“If this lawsuit goes to trial and we lose, it's obviously not good for us. The company, the company's not dead, but it's obviously not good for us. I don't think that's likely.”
Mikey Shulman Jan 10, 2025 ▶ 22:08 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Shulman: Most artists privately admit to using and loving Suno
“The vast, vast majority of artists that I speak to Behind closed doors admit that they use and love Suno.”
Mikey Shulman Jan 10, 2025 ▶ 26:33 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Mikey Shulman: Human taste will outweigh technical skill in future art
“It's increasingly taste is the only thing that matters in, in, in art, and skill is going to matter a lot less because you're going to be able to make a lot of stuff And the people who are going to be recognized are people who are able to pick from the vast qu…”
Mikey Shulman Jan 10, 2025 ▶ 51:53 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Shulman: AI companies will soon stop releasing standalone raw models
“At some point, I don't know if it's version four or version five, there will be a last model release that is released as a model, and everything else is just product releases.”
Mikey Shulman Jan 10, 2025 ▶ 4:39 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Prediction Open · timeframe Jan 2030
Shulman: VCs will not get timely returns on quantum computing investments
“I don't think you're gonna get your money back in a reasonable time.”
Mikey Shulman Jan 10, 2025 ▶ 8:13 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Shulman: Users Choose Suno for Product Quality, Not Model Size
“At the end of the day people will use Suno because it's a better product, not because there's a bigger, better, bigger model under the hood.”
Mikey Shulman Jan 10, 2025 ▶ 12:11 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Insight
Shulman: Scaling AI research headcount yields sublinear returns
“The machine learning team at Suno will almost certainly not scale as quickly as the software team, or said differently, I think research is not something that you can solve with scale. You can just throw more bodies and you'll get, you know, comparatively more…”
Mikey Shulman Jan 10, 2025 ▶ 16:49 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Disclosure
Shulman: Suno actively works with plenty of music industry incumbents
“And by the way, there are plenty of incumbents in the industry who do work with us.”
Mikey Shulman Jan 10, 2025 ▶ 21:02 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Opinion
Shulman: Most people do not enjoy the time spent making music
“It's not really enjoyable to make music now. It takes a lot of time. It takes a lot of practice. You need to get really good at an instrument or really good at a piece of production software. I think the majority of people don't enjoy the majority of the time …”
Mikey Shulman Jan 10, 2025 ▶ 23:26 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Insight
Shulman: Hit songs succeed via algorithms and promotion, not quality alone
“I think that they probably reverse the causality. Things break on TikTok, and then they become famous on Spotify, but that is a function of both algorithms and people pushing music, and not necessarily only a function of the quality of the music.”
Mikey Shulman Jan 10, 2025 ▶ 34:00 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Disclosure
Shulman: Suno refuses API requests from generative AI video companies
“The vast majority of Gen AI video companies have asked us for an API so that they can have, you know, Suno music behind their AI videos, and the answer's always no.”
Mikey Shulman Jan 10, 2025 ▶ 35:58 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Shulman: The term 'prompt' will disappear within six to twelve months
“I hope that, you know, in, in six months from now, or 12 months from now, we're not using the word prompt. There are just far more intuitive ways to interact with the music, and we shouldn't be guiding you we should be listening to you if that makes sense.”
Mikey Shulman Jan 10, 2025 ▶ 39:29 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Insight
Shulman: Requiring complex prompts is an AI product failure, not user failure
“Well, if it took a really complicated prompt and 1600 iterations, that's a failure of my product, not a failure of the candidate.”
Mikey Shulman Jan 10, 2025 ▶ 40:10 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Insight
Shulman: VC promises of reserve capital are actually not founder-friendly
“So that's, you know, that, that's billed as very founder friendly and it's actually the opposite.”
Mikey Shulman Jan 10, 2025 ▶ 42:20 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
NO PRIORS Insight
AI music models must learn inductively without hardcoded music theory
“The model shouldn't know about music theory. You don't tell GPT, this is a noun and this is a verb. GPT figures it out. If I tell my model, there are only 12 tones. My model will only know how to output 12 tones. If I tell my model there's 50 different instrum…”
Mikey Shulman May 16, 2024 ▶ 9:35 No Priors Ep. 64 | With Suno CEO and Co-Founder Mikey Shulman
NO PRIORS Disclosure
Suno aims to be a mass consumer product, not a DAW plugin
“We are trying to change how the entire globe interacts with music and to open new experiences for people. And so what that means is that this is a consumer product. This is not sprinkling AI into Ableton or Logic or Pro Tools. This isn't for the person already…”
Mikey Shulman May 16, 2024 ▶ 11:58 No Priors Ep. 64 | With Suno CEO and Co-Founder Mikey Shulman
NO PRIORS Opinion
Generative AI SaaS pricing models are likely outdated vestiges
“Everybody's doing kind of something that looks like SAS pricing, and it's kind of done very crudely, and we are certainly no exception to that. But I don't know if this is right in the long term, and it strikes me as probably just a vestige of, it is the same …”
Mikey Shulman May 16, 2024 ▶ 12:53 No Priors Ep. 64 | With Suno CEO and Co-Founder Mikey Shulman
NO PRIORS Prediction Not checkable as stated
Generative AI will blur the boundary between music creation and consumption
“And I think these set of technologies have the ability to skew that much, much farther because the creation process is so enjoyable. But I actually think if we do this right in the future, these are not going to be the Terms that we use to describe what we're …”
Mikey Shulman May 16, 2024 ▶ 22:10 No Priors Ep. 64 | With Suno CEO and Co-Founder Mikey Shulman
NO PRIORS Prediction Not checkable as stated
Generative AI will dramatically increase time and money spent on music
“If we are correct that there are just modes of experience around music that people don't have access to, that we can get a billion people much more engaged with music than they are now, that just in terms of the number of dollars or the amount of time people a…”
Mikey Shulman May 16, 2024 ▶ 23:02 No Priors Ep. 64 | With Suno CEO and Co-Founder Mikey Shulman
20VC Prediction Not checkable as stated
Shulman: Interactive music will drive consumer spending like video games
“I think if you accomplish all those things and if you make music interactive and you make music engaging people will pay for it like they pay for video games.”
Mikey Shulman Jan 10, 2025 ▶ 3:43 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Shulman: Suno's edge is audio representation, not model architecture
“Our competitive edge here has not been to innovate on the architecture, and has been to innovate on the, Audio representation.”
Mikey Shulman Jan 10, 2025 ▶ 5:06 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Insight
Shulman: Infinite AI supply lowers individual track value but increases music's overall worth
“I think it reduces the average value of any given piece of content, but I think it greatly increases the value of music to society or to any given person.”
Mikey Shulman Jan 10, 2025 ▶ 5:53 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Opinion
Shulman: Suno Is the Only Place Aligning AI to Human Taste
“If you are interested in a different AI problem, in the problem of how do I align Models, not to objective truth, but to human taste. I think there's nowhere else to do it.”
Mikey Shulman Jan 10, 2025 ▶ 10:07 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Disclosure
Shulman: Suno's GPU compute spend is several times its entire payroll
“It's the biggest thing by far. Yeah. It's a few times payroll.”
Mikey Shulman Jan 10, 2025 ▶ 16:21 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Opinion
Suno CEO argues the music industry suffers from a fixed-pie mindset
“An embedded fixed pie mentality. There's a fixed pie of money out there and we are all just, you know, trying to divide it unfairly for ourselves. And if we were focused on growing that pie, I think like just everything gets easier.”
Mikey Shulman Jan 10, 2025 ▶ 19:29 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Insight
Shulman: Founders who claim getting sued is a good thing are lying
“Those people, I think, are lying if they tell you, like this is a good thing. You know, it's like, maybe it's a sign of a good thing, but it itself is not a good thing. If nothing else, it's gonna cost money and time.”
Mikey Shulman Jan 10, 2025 ▶ 21:52 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Opinion
Shulman: AI music fan fiction is more engaging than artist AMAs
“What I can only describe as the equivalent of fan fiction, if she wants that, and that would be an immensely engaging activity, in my mind, way more valuable and way more engaging than like having an AMA with her, if you're a huge fan.”
Mikey Shulman Jan 10, 2025 ▶ 28:02 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Insight
Shulman: Suno users pay to create music, not to listen to it
“The thing that people don't realize is that right now we've made something where people enjoy making music so much they are paying to create the music. This has nothing to do with listening.”
Mikey Shulman Jan 10, 2025 ▶ 29:02 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Mikey Shulman: Modern pop is shorter and more homogenous due to TikTok
“I think songs have gotten Shorter, yes, but also much more homogenous in melodies, harmonies song structures, and they, and music innovates very much sonically. Like, they're really interesting sounds, and they all fit into the same song structure, and this is…”
Mikey Shulman Jan 10, 2025 ▶ 32:26 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Shulman: Foreign actors will build worse AI music if US fails to lead
“We can actively build a bigger, better future of music with AI, or we can just wait, and someone else in another country, not bound by US laws, not with the same intentions will build a worse future of music with AI.”
Mikey Shulman Jan 10, 2025 ▶ 48:13 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Insight
Shulman: ChatGPT acts as a median-competent tutor for every student
“The first order effect here is that GPT means that every person in the world has, like, a median competent tutor or sidekick. This is obviously amazing for education, and if you can't recognize that fact, I'm not sure you have such good judgment.”
Mikey Shulman Jan 10, 2025 ▶ 57:01 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
NO PRIORS Disclosure
Suno builds on transformers and focuses innovation on audio tokenization
“We don't make it a secret that these are just transformers. This is somewhat our backgrounds doing text before, but also transformers scale nicely. A lot of work ends up being done for you by the open source text community, which is always really nice. We can …”
Mikey Shulman May 16, 2024 ▶ 6:07 No Priors Ep. 64 | With Suno CEO and Co-Founder Mikey Shulman
NO PRIORS Insight
AI evaluation benchmarks fail for audio, necessitating human aesthetic judgment
“I think in, in all branches of AI, we become slaves to our metrics, and you say, I did this accuracy on this benchmark, and this accuracy on this benchmark, and in the real world, sometimes it doesn't necessarily matter, and these benchmarks are extra terrible…”
Mikey Shulman May 16, 2024 ▶ 7:11 No Priors Ep. 64 | With Suno CEO and Co-Founder Mikey Shulman
NO PRIORS Insight
AI tools let people enjoy music creation regardless of the outcome
“Music is done now, sometimes painfully, but only in service of the final product. And I think when you open this up to people sure you definitely care about the final product about what the song sounds like on the other end, but you also really cared about the…”
Mikey Shulman May 16, 2024 ▶ 15:39 No Priors Ep. 64 | With Suno CEO and Co-Founder Mikey Shulman
NO PRIORS Opinion
Listeners will not lose their emotional connection to human artists
“Because music is so human and so much emotional connection involved in it, I don't really see people losing connection with their favorite artists at all. In fact, if you labor around music and you understand the process, you feel a much deeper connection with…”
Mikey Shulman May 16, 2024 ▶ 23:30 No Priors Ep. 64 | With Suno CEO and Co-Founder Mikey Shulman
LATENT SPACE Disclosure
Shulman: Suno does not only train its models on music
“People are always surprised to learn that we don't only train on music.”
Mikey Shulman Mar 14, 2024 ▶ 8:40 Making Transformers Sing - with Mikey Shulman of Suno
LATENT SPACE Disclosure
Shulman: Suno prohibits users from generating songs using copyrighted lyrics
“We actually don't let you do that. And it's because if you're taking someone else's lyrics, you didn't own those. You don't have the publishing rights to those. You can't remake that song.”
Mikey Shulman Mar 14, 2024 ▶ 40:57 Making Transformers Sing - with Mikey Shulman of Suno
LATENT SPACE Prediction Not checkable as stated
Shulman: AI song covers are viral novelties, not music's future
“And I think this stuff is very viral, but I actually really don't think that this is how people want to interact with music in the future.”
Mikey Shulman Mar 14, 2024 ▶ 41:26 Making Transformers Sing - with Mikey Shulman of Suno
20VC Insight
Mikey Shulman: Suno aims to make musicians, not just music
“You know, I like to think we're not making music, we're making musicians.”
Mikey Shulman Jan 10, 2025 ▶ 1:07 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Shulman: Audio AI technology lags significantly behind text AI
“Audio is really far behind the world of text.”
Mikey Shulman Jan 10, 2025 ▶ 1:28 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Disclosure
Mikey Shulman: Suno pays employees less than OpenAI does
“Let's be honest, I will pay you less than OpenAI will pay you, and I need to find a reason to convince you to come join us.”
Mikey Shulman Jan 10, 2025 ▶ 8:51 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Insight
Mikey Shulman: The team that runs high-quality AI experiments fastest will win
“Experimental physicists just get good at running high-quality experiments really quickly, and AI is an empirical discipline, and so whoever can run more high-quality experiments quickly will win.”
Mikey Shulman Jan 10, 2025 ▶ 9:30 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Shulman: Suno Will Not Reach Sub-Second Generation Speed Anytime Soon
“And so I don't see us getting to one second anytime soon, but I think the crossover that you're talking about, we're still kind of far away from.”
Mikey Shulman Jan 10, 2025 ▶ 13:25 Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
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