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20VC Opinion
Lerman: Billing and Contract SaaS Companies Should Just Be Salesforce Features
“A lot of the SaaS companies out there should just be features of Salesforce. In fact, it's annoying that they're not features of Salesforce. Things like billing, things like order management, things like contract management, but Yext is a platform in itself.”
Howard Lerman Sep 14, 2018 ▶ 21:24 20VC: Behind The Scenes of a $Bn IPO Process, What Startups Can Learn From Teddy Roosevelt's "Five Minute Meetings" and What John Lennon Teaches Founders About Storytelling with Howard Lerman, Founder & CEO @ Yext
20VC Opinion
Lerman: Going Public Is Essential; VCs Discourage It Out of Self-Interest
“First off, being public is way better than being private. For those people that say that you shouldn't be public, that's just a timing thing. And honestly, sometimes it's a VC that has a self-interest that wants to do a late stage round before you go public. B…”
Howard Lerman Sep 14, 2018 ▶ 27:47 20VC: Behind The Scenes of a $Bn IPO Process, What Startups Can Learn From Teddy Roosevelt's "Five Minute Meetings" and What John Lennon Teaches Founders About Storytelling with Howard Lerman, Founder & CEO @ Yext
SAASTR Insight
Howard Lerman: Scheduled one-on-one meetings slow companies down by delaying urgent issues
“People, if they need to talk to you, they queue up the stuff they need to talk to you about until the meeting. So if I have a meeting with Kyle, with Kevin, on Thursday at two o'clock, let's say I need to meet him, and he's got something really urgent to tell …”
Howard Lerman Aug 28, 2024 ▶ 10:07 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
SAASTR Insight
Howard Lerman: Startup founders should hold 8 PM Sunday night planning calls
“The frickin' founders who are starting the company and trying to do something impossible and move a rock up a mountain ought to be available at eight p.m. Sunday night for an hour and a half to plan out the week.”
Howard Lerman Aug 28, 2024 ▶ 15:34 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
SAASTR Insight
Lerman: Replace outbound SDRs with equity-backed advisors for direct executive introductions
“Instead of investing heavily in BDRs and SDRs and outbound to generate demand, Use your stock options to bring on advisors who can make a fast introduction to the top people immediately and get you in. No BDRs can be able to get a meeting with the CEO of some …”
Howard Lerman Aug 28, 2024 ▶ 20:52 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
SAASTR Insight
Lerman: Senior advisors make better enterprise BDRs than junior sales reps
“The best BDR, the most, the best BDRs are the most senior people because they're a phone call away and can easily meet people and the board. And so I really think founders ought to think about how to construct their board and our advisors in a way that they ca…”
Howard Lerman Apr 27, 2023 ▶ 30:20 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Assertion Not checkable as stated
Lerman: Group tours almost doubled onboarding conversion rates at Roam
“Well, Sam, it turned out that the percentage of people That chose to go on to the next step in our process went not quite, but almost doubled with the group tours.”
Howard Lerman Apr 27, 2023 ▶ 42:32 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
20VC Prediction Open · timeframe Sep 2023
Lerman: Augmented Reality and Voice Will Replace Smartphones as Next UI
“Augmented reality is going to be the other part of that puzzle that completes the evolution away from the smartphone into a next generation user interface.”
Howard Lerman Sep 14, 2018 ▶ 26:10 20VC: Behind The Scenes of a $Bn IPO Process, What Startups Can Learn From Teddy Roosevelt's "Five Minute Meetings" and What John Lennon Teaches Founders About Storytelling with Howard Lerman, Founder & CEO @ Yext
20VC Prediction Not checkable as stated
Lerman: Every Website Owner Will Soon Need an AI Structured Database
“Well, it's the whole concept of the web to the brain. Every business in the world that today has a website will very soon have a brain, and that brain is a structured database of their public facts. If you're a restaurant, it's your stores, your menus, your ev…”
Howard Lerman Sep 14, 2018 ▶ 31:55 20VC: Behind The Scenes of a $Bn IPO Process, What Startups Can Learn From Teddy Roosevelt's "Five Minute Meetings" and What John Lennon Teaches Founders About Storytelling with Howard Lerman, Founder & CEO @ Yext
SAASTR Insight
Howard Lerman: Presenters should let live demos break for audience sympathy points
“I strongly recommend doing Live demos that could break, and frankly, sometimes you should have it break, because people like it when stuff goes wrong. They do. You get sympathy points.”
Howard Lerman Aug 28, 2024 ▶ 7:13 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
SAASTR Insight
Howard Lerman: The best time to send board decks is Saturday morning
“The best time to send a board deck is Saturday morning, the week before your board meeting”
Howard Lerman Aug 28, 2024 ▶ 13:49 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
SAASTR Insight
Howard Lerman: Startups should vest advisor equity over one year, not four
“Make the stock only best over up to one year. Don't make it four years. When you hire employees, you make it, it's four years, because most advisors lose their, you just use up all their connections in six months.”
Howard Lerman Aug 28, 2024 ▶ 21:52 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
SAASTR Insight
Lerman: Board chair is a purely ceremonial title with no power
“The chair of the board has no power. It's purely ceremonial. It's just a title. They call the meeting to order. That's all they do.”
Howard Lerman Aug 28, 2024 ▶ 26:52 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
SAASTR Insight
Howard Lerman: Founders must never delegate product-market fit to anyone else
“The second to last thing you should delegate is recruiting, and then never, over your dead body, over your corpse, delegate product market fit. You as a found, and I'm speaking to the founders here, your job as a founder is always to completely own and dominat…”
Howard Lerman Aug 28, 2024 ▶ 30:02 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
SAASTR Assertion Not checkable as stated
Lerman: 100% of scaled companies are distributed
“Frankly, at Rome, we think that's all the wrong question because a hundred percent of scaled companies Are distributed.”
Howard Lerman Apr 27, 2023 ▶ 7:51 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Opinion
Lerman: Slack is weak at direct messaging compared to Roam
“We've added features for group chat that make it possible for a company to not, if they want, use Slack, because we think we have a better approach for direct messaging in particular, where Slack is pretty weak.”
Howard Lerman Apr 27, 2023 ▶ 19:58 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Insight
Lerman: Free B2B software creates sample bias and bad feedback
“There is an enormous, and I've seen in my career, like over and over and over again, a huge sample bias when you give something away for free and freeloaders that have no intention whatsoever of ever buying anything, but they're glad to use your product for fr…”
Howard Lerman Apr 27, 2023 ▶ 24:35 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Insight
Lerman: Freemium models force SaaS companies to compete with themselves
“If you do something freemium, kind of your, You're competing with yourself. You create the free monster where you've got this freemium thing, and then you spend a lot of time trying to come up with a differentiated feature that people are going to pay for, and…”
Howard Lerman Apr 27, 2023 ▶ 26:20 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Opinion
Lerman: Events are the highest-ROI B2B customer acquisition channel
“Events, I think are, The highest ROI way to reach customers in B to B. If you can, it doesn't have to be much. It's not that expensive to put on a dinner.”
Howard Lerman Apr 27, 2023 ▶ 33:30 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
20VC Insight
Lerman: History's Greatest Companies Are Built Organically Bottom-Up
“I will say that I think if you historically look back at the greatest companies in history, they typically have come from more of a grassroots organic type of feel like Microsoft or Apple or even IBM or going back to the Ford Motor Company, going back eons ago…”
Howard Lerman Sep 14, 2018 ▶ 5:03 20VC: Behind The Scenes of a $Bn IPO Process, What Startups Can Learn From Teddy Roosevelt's "Five Minute Meetings" and What John Lennon Teaches Founders About Storytelling with Howard Lerman, Founder & CEO @ Yext
20VC Insight
Lerman: 12 Direct Reports Is the Maximum a Leader Can Manage
“I've got, yes, now I think 12, and that's about the maximum number that I think a leader can really have”
Howard Lerman Sep 14, 2018 ▶ 14:24 20VC: Behind The Scenes of a $Bn IPO Process, What Startups Can Learn From Teddy Roosevelt's "Five Minute Meetings" and What John Lennon Teaches Founders About Storytelling with Howard Lerman, Founder & CEO @ Yext
SAASTR Insight
Lerman: Memorizing lines forces founders to simplify their pitch
“The point is, the act of memorizing your lines is one of composition, and you will find yourself continuously editing as you do it, and removing, and mainly it's subtraction. Mainly you're gonna be subtracting words you don't need, because I can almost assure …”
Howard Lerman Aug 28, 2024 ▶ 3:46 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
SAASTR Disclosure
Lerman: Yext operated with 30 to 35 direct reports to the CEO
“I used to have, when I was running Yext, probably technically, 30 to 35 direct reports, but realistically, everybody reported to me, if that makes any sense.”
Howard Lerman Aug 28, 2024 ▶ 9:33 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
SAASTR Assertion Partly supported
Nvidia CEO Jensen Huang holds zero one-on-one meetings, says Howard Lerman
“So, Jensen, now, today, famously, has no one-on-one meetings. He barely has any meetings at all.”
Howard Lerman Aug 28, 2024 ▶ 11:30 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
SAASTR Disclosure
Lerman: Roam Bundles Multiple Apps Into an All-in-One Cloud Headquarters
“Rome is an all-in-one cloud headquarters. It makes companies more productive with fewer and quicker and faster meetings. It makes them more connected by bringing the company together, the entire distributed company together under one roof, and it helps save th…”
Howard Lerman Apr 27, 2023 ▶ 2:06 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Disclosure
Lerman: Roam has done zero marketing or outbound sales
“We haven't done any marketing and we haven't done any outbound. It's all just kind of been folks using the product.”
Howard Lerman Apr 27, 2023 ▶ 11:52 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Assertion Partly supported
Lerman: Salesforce nixed Slack's monthly active user pricing model
“We went with monthly active users, which by the way is how Slack got started, But after the Salesforce acquisition, they nixed it. And so now you have to pay up front for the year and the kind of Salesforce more traditional sales model.”
Howard Lerman Apr 27, 2023 ▶ 28:06 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
20VC Insight
Lerman: Startup Success Almost Never Comes From the Initial Idea
“What you find is that the original idea you have is almost never, unless you're extraordinarily lucky, the idea that you end up winning with.”
Howard Lerman Sep 14, 2018 ▶ 4:16 20VC: Behind The Scenes of a $Bn IPO Process, What Startups Can Learn From Teddy Roosevelt's "Five Minute Meetings" and What John Lennon Teaches Founders About Storytelling with Howard Lerman, Founder & CEO @ Yext
20VC Insight
Lerman: Five-Minute Employee Meetings Are Best for 1,000-Person Companies
“Now you obviously can't do this, you know, when the company gets to a 100,000 people, but for running a 1000 to 3000 person company to get an idea of what's going on, there is no better technique than the Teddy Roosevelt five minute meeting.”
Howard Lerman Sep 14, 2018 ▶ 10:21 20VC: Behind The Scenes of a $Bn IPO Process, What Startups Can Learn From Teddy Roosevelt's "Five Minute Meetings" and What John Lennon Teaches Founders About Storytelling with Howard Lerman, Founder & CEO @ Yext
20VC Insight
Lerman: Memorizing Speeches Orally Forces Shorter, More Memorable Delivery
“When you memorize a line, you craft it as you write it. If it's a line you say out loud, it will be better than a line that you've written down. If it's a line that you say out loud, if you want to remember it, each time you try to memorize it, you're going to…”
Howard Lerman Sep 14, 2018 ▶ 13:16 20VC: Behind The Scenes of a $Bn IPO Process, What Startups Can Learn From Teddy Roosevelt's "Five Minute Meetings" and What John Lennon Teaches Founders About Storytelling with Howard Lerman, Founder & CEO @ Yext
20VC Insight
Lerman: Treating Venture Fundraising as an End Goal Is a Mistake
“In fact, the gamemanship of entrepreneurship, I would argue, that is raising a C round, raising an A round. A lot of entrepreneurs buck up and think that raising a round is the end of itself, and it's the human desire for that conclusion, for that feeling of, …”
Howard Lerman Sep 14, 2018 ▶ 16:26 20VC: Behind The Scenes of a $Bn IPO Process, What Startups Can Learn From Teddy Roosevelt's "Five Minute Meetings" and What John Lennon Teaches Founders About Storytelling with Howard Lerman, Founder & CEO @ Yext
20VC Assertion Partly supported
Lerman: Automated Voice Transcription Reached 96% Accuracy, Matching Human Ears
“And a lot of the reason that voice has become big in the last couple of years is because of the fact that we've gotten really good at transcription. We're now at, you know, 96, 97% accuracy, which is about as good as the human ear at transcribing things.”
Howard Lerman Sep 14, 2018 ▶ 25:42 20VC: Behind The Scenes of a $Bn IPO Process, What Startups Can Learn From Teddy Roosevelt's "Five Minute Meetings" and What John Lennon Teaches Founders About Storytelling with Howard Lerman, Founder & CEO @ Yext
SAASTR Disclosure
Lerman: Roam has 93 founders on its cap table
“At Rome, my new company, we have 93 amazing founders in our cap table, and I'm a Phone call away, if you will, from any founder we want, because that's our target audience.”
Howard Lerman Aug 28, 2024 ▶ 22:07 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
SAASTR Assertion Not checkable as stated
Howard Lerman: Intuit considered acquiring Yext ten to twelve years ago
“One time Intuit thought about buying Yext. So this was 1012 years ago, way before we were public.”
Howard Lerman Aug 28, 2024 ▶ 25:31 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
SAASTR Assertion Not checkable as stated
Lerman: Roam has 182 paying customers and 4,000 paid active members
“As of yesterday, when I last checked, we had 182 paying customers and about 4000 paid active members.”
Howard Lerman Apr 27, 2023 ▶ 3:19 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Assertion Not publicly verifiable
Lerman: Roam shipped 56 releases in its first 56 weeks
“And for the past, I guess, 56 weeks that we've been out there, we've had 56 different releases and, you know, continued to pack in improvements and features.”
Howard Lerman Apr 27, 2023 ▶ 11:57 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Disclosure
Lerman chats directly with 50 to 100 Roam customers daily
“So I'm chatting with probably on the order of maybe 50 to 100 customers per on an average day.”
Howard Lerman Apr 27, 2023 ▶ 15:16 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Assertion Not checkable as stated
Lerman: The average Roam customer uses the product 5.9 hours daily
“The average customer in Rome is in our product for 5.9 hours per day.”
Howard Lerman Apr 27, 2023 ▶ 20:25 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Assertion Not checkable as stated
Lerman: Yext signed every gym by recruiting IHRSA's president as advisor
“In fact, when I started Yext, the very first thing I did, we were selling to gyms, and I called the founder and president of Ursa, which is the trade organization for gyms, and this was in And this is really old school. And he is now, you know, 78, 80, but I m…”
Howard Lerman Apr 27, 2023 ▶ 32:50 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Disclosure
Lerman: Yext's iBeacon product 'Zone' was his biggest career failure
“One of the biggest failures of my career was a thing called a zone at Yext. It was a product that Used a beacon. I don't know if you remember the beacons, the iBeacon protocol that Apple launched, that basically was this Bluetooth thing that could wake up your…”
Howard Lerman Apr 27, 2023 ▶ 39:12 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
SAASTR Assertion Not checkable as stated
Lerman: Roam's TikTok virality in February drove hundreds of waitlist signups
“Well, in February, Roam went viral on TikTok, and it caused like a thousand people, some huge number, not a thousand, but something like hundreds of companies to sign up for Roam on the wait list”
Howard Lerman Apr 27, 2023 ▶ 41:41 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
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