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20VC Opinion
Geoff Charles: American Express Does Not Know How to Build Software
“And like Amex is like, it does not know how to build software. It is an incredible company with an incredible brand and an incredible card and merchant product. But they're a far cry away from being a SaaS company.”
Geoff Charles Dec 6, 2023 ▶ 41:27 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Opinion
Founders Do Not Need to Remain Head of Product
“I listened to that and I love that. I don't agree. And again, this is the Shopify, you know, obviously, you know, Toby's like very involved in the product surface area at ramp. I think we have Slightly different approach. I think that the, our founder Eric is …”
Geoff Charles Dec 6, 2023 ▶ 49:10 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Freeze Headcount for New Executive Hires for at Least Six Months
“Don't hire executives that will then hire people under them, because that obfuscates a lot of their performance, and so be clear to the leaders that you're hiring, like, you're not gonna have headcount for at least, like, six months. You're gonna have to do th…”
Geoff Charles Dec 6, 2023 ▶ 6:12 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Company Stage Experience Matters Far More Than Category Experience for PMs
“I think the category Is not that relevant. You know, I come from more consumer than B to B. And I think that's actually an advantage because you're focusing on metrics. You're focusing on conversion. You're focusing on models like lead scoring and lead routing…”
Geoff Charles Dec 6, 2023 ▶ 6:51 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Leaders Must Fire Team Members Who Are Less Ambitious Than the Core
“If you have a core team that's ambitious and you have one person in the team that's not as ambitious as that team, you need to part ways with that person. Because it briefly lowers the bar and everyone becomes demotivated.”
Geoff Charles Dec 6, 2023 ▶ 15:45 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Opinion
Facebook and Stripe Have Struggled to Expand Beyond Core Markets
“Whether it's like Facebook trying to enter the B to B space, whether it's Stripe trying to actually go from like developers and SME to finance teams in, in, in the enterprise. It's hard. And we actually haven't seen that much success.”
Geoff Charles Dec 6, 2023 ▶ 40:25 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Prediction Not checkable as stated
Software UIs Will Shift From Tables to Conversational Interfaces
“So a hundred percent, I think the software is going to look a lot less like tables, graphs, and dropdowns, and a lot more like a conversation Where I release a UI that is extremely dynamic, that abstracts the data that you actually would need to see, and just …”
Geoff Charles Dec 6, 2023 ▶ 48:32 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
LENNY'S PODCAST Assertion Not checkable as stated
Ramp built competitors to American Express and Expensify in months
“In three months, we built a competitor to Amex. Six months after that, we built a competitor to expensify, you know, both publicly traded companies.”
Geoff Charles Aug 6, 2023 ▶ 9:12 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
Shield new product teams from organizational chaos until product-market fit
“Small teams have a single threaded focus give them the resources they need to execute, big lofty goals, very tight timelines, and then like shield them from the chaos that is the rest of the organization. Basically don't bother them and don't even tell the res…”
Geoff Charles Aug 6, 2023 ▶ 9:50 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
Fast-moving teams should stress-test product decisions at GA, not pre-beta
“It's the difference between a beta and the GA that that's where we really get plugged in when we make the decision to go live. To the rest of the customer base and asking sales to start selling. That's where I'll really come in and stress test the hypotheses a…”
Geoff Charles Aug 6, 2023 ▶ 20:43 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
Ramp's velocity is driven primarily by elite engineering and design talent
“Behind ramps velocity is a lot less like the culture that, that I try to amplify a lot more, the quality of the engineering and design talent candidly.”
Geoff Charles Aug 6, 2023 ▶ 24:59 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
Teams should only invest in planning accuracy where precision delivers high value
“Because accuracy has cost, make sure that you're only increasing the accuracy of planning for the things that have high value of that accuracy.”
Geoff Charles Aug 6, 2023 ▶ 33:48 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
Ramp replaced quarterly OKRs with a biannual one-pager of company priorities
“We moved from like quarterly, very expensive quarterly planning, which took one month every three months. So basically, 33% of the time was planning to a biannual one pager on these are the company priorities. And it's much more smooth and much faster.”
Geoff Charles Aug 6, 2023 ▶ 40:03 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
Ramp avoids OKRs for product teams to prioritize direct roadmap velocity
“I stay away from them from a product perspective, because again, I want to focus on velocity, which is just output, which is your roadmap. But they could, they're pretty strong at more of the cross-functional side of things as well as the financial side of thi…”
Geoff Charles Aug 6, 2023 ▶ 43:15 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
Ramp considers support tickets product failures and has support report to product
“Our support reports into me, and the first principle there was saying, well, every support ticket is a failure of our product. We literally have that as, you know, a quote just posted on, on, on all those channels. It's a failure. And our, if the product works…”
Geoff Charles Aug 6, 2023 ▶ 47:00 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
Empowering engineers and designers to think like product managers creates leverage
“Making everyone feel like a PM is a great way to get leverage as a PM. And that means basically empowering the designer to think about the actual specs and priorities and scopes more than you or empower the engineer to take something that's. Fairly lightweight…”
Geoff Charles Aug 6, 2023 ▶ 58:35 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
Ramp product managers never write tickets or manage Linear tasks
“We never write a ticket. We don't spend much time in, in, you know, linear, which is our ticket management system. We basically, our contract is the vision and the priority and a very high level spec and everything else is kind of Pushed on the engineering tea…”
Geoff Charles Aug 6, 2023 ▶ 59:36 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
LENNY'S PODCAST Assertion Not checkable as stated
Ramp's CTO focused solely on hiring elite talent in year one
“I mean, early, early on for the first year at ramp, Kareem our CTO was only focused on that. It was hiring the best talent. He was a lot less interested or focused on our product strategy or product market fit, or even our revenue. It was all about bringing in…”
Geoff Charles Aug 6, 2023 ▶ 1:09:44 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
20VC Insight
Founders or First PMs Must Sell the First 100 Customers
“The founder or the first product manager should be selling the first hundred customers.”
Geoff Charles Dec 6, 2023 ▶ 8:47 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Product Managers Should Attend Every Sales Demo to Find Pain Points
“Products should sit with sales and should be in every single sales demo and use the sales process as a way to identify pain points.”
Geoff Charles Dec 6, 2023 ▶ 0:05 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Early Product Teams Should Act Like Professional Services Organizations
“You actually should be like a bit more professional services oriented as a product team earlier on.”
Geoff Charles Dec 6, 2023 ▶ 9:51 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Tailored Products for Design Partners Beat Best-in-Class SaaS Incumbents
“If you actually find one or two design partners and you just build for them, they will love you way more than the best in class SaaS product that's already in the market.”
Geoff Charles Dec 6, 2023 ▶ 0:16 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Startups Should Hire ICs Before Go-To-Market Leaders to Test Strategy
“Be super clear on the strategy, hire and hire more more IC level people who can show you the right path and test whether that strategy is the right strategy for you.”
Geoff Charles Dec 6, 2023 ▶ 5:24 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Ramp Limits Recurring Product Development Meetings to Two One-Hour Sessions
“There are no other meetings that are recurring. In the entire product development process. Those are the only two one hour meetings that happen.”
Geoff Charles Dec 6, 2023 ▶ 12:52 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
GTM Teams Must Stay Single-Product Focused Until Securing Strong Market Share
“So I think that for the majority of the company, You need to be like single product oriented for a very long time until you get to the really good market share. But as a tech team, you actually need to have an R and D department that is constantly shipping new…”
Geoff Charles Dec 6, 2023 ▶ 25:04 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
OKRs Encourage Political Gaming by Focusing on Metrics Over Strategy
“The reason why I don't like The framework is that it doesn't actually talk about strategy. It just gives a goal and then it just tells the team like, go hit this goal, but there's no thinking on the exec level about like how we can actually achieve that goal a…”
Geoff Charles Dec 6, 2023 ▶ 29:18 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Effective Product Team Metrics Must Be Moveable Within a Two-Week Sprint
“The question really is around metric setting is like, can I As a team, in a two-week sprint, move this metric. And if I can, it's a great metric. If I can't, It shouldn't be part of really our goals.”
Geoff Charles Dec 6, 2023 ▶ 32:17 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Products Usually Fail Because the Underlying Hypothesis Was Wrong
“I think oftentimes PM are enamored with their solution and they're not actually good at defining the hypothesis that led them to that solution. And they just ship this product and the product doesn't work. And then they have to go back and say, like, why didn'…”
Geoff Charles Dec 6, 2023 ▶ 35:44 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Remote Work Erodes Trust Without In-Person Meetings
“Oftentimes trust is eroded if you don't actually meet in person.”
Geoff Charles Dec 6, 2023 ▶ 38:09 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Disclosure
Ramp Invests in and Acqui-Hires Startups as Product Testing Beds
“We invest in new players. We acquire you know, aqua hire great talent. And we actually use that as a testing bed to figure out, like, what's working, and we include that in our product strategy.”
Geoff Charles Dec 6, 2023 ▶ 42:00 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Geoff Charles Prefers Customer-Segment Feature Flags Over Deprecating Software Features
“I would much rather have a lot of features that we can turn on and off based on the segment and based on the needs and continue testing rather than deprecating.”
Geoff Charles Dec 6, 2023 ▶ 43:18 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
PMs From Facebook and Google Often Lack Strong Product Intuition
“I've oftentimes you have PMs from, you know, the Facebooks and Googles of the world that are actually just good at testing. And moving metrics, but their intuition oftentimes isn't actually locked into customer research and actual customers.”
Geoff Charles Dec 6, 2023 ▶ 46:41 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Founders Should Micromanage New Product Hires During Their First Month
“Be a super micromanager the first month and then signpost that with your hire and then step off and step out and be very clear on the outcomes you're trying to drive.”
Geoff Charles Dec 6, 2023 ▶ 56:25 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
LENNY'S PODCAST Assertion Supported
Ramp reached $100M annual revenue in its first two years
“I mean, we were one of the fastest growing fintech and maybe SAS companies of all time. I think we've hit a hundred million in annual for first two years.”
Geoff Charles Aug 6, 2023 ▶ 5:43 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
LENNY'S PODCAST Assertion Not checkable as stated
Ramp built a Bill.com competitor in three months with five people
“We basically gave a team, you know, goal of building a competitor to build.com. It was three engineers, one designer, one PM, three months, and they hit it out of the park and that product is, is, is moving in billions of dollars a year.”
Geoff Charles Aug 6, 2023 ▶ 9:35 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
Ramp maintains zero bug backlog and fixes bugs as they surface
“We don't have a bug backlog. We fix every bug once they're surfaced almost.”
Geoff Charles Aug 6, 2023 ▶ 23:06 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
Ramp freezes new features if teams breach quality and confusion metrics
“And if that number is a slightly elevated, we're basically saying you can't ship any new features. You need to fix these things. And so, yeah, there's just these types of controls, but basically trying to standardize across the teams. This is your percentage o…”
Geoff Charles Aug 6, 2023 ▶ 23:35 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
High product velocity and core focus helps teams avoid workplace burnout
“And so I actually think velocity is a way to potentially avoid burnout. I'm not asking people to work, you know, unless hours a week, I'm asking people to get out of their own way and to focus on, on what truly matters, which is building great products for our…”
Geoff Charles Aug 6, 2023 ▶ 30:04 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
Engineers should have full autonomy beyond meeting their core product commitments
“Your job is to make sure that they're aligned with the long-term vision and that they can deliver what they've committed to. But on top of that, they can do whatever the hell they want. And if they're taking on something that puts the things that they committe…”
Geoff Charles Aug 6, 2023 ▶ 1:03:43 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
Radically empowered, opinionated engineers outperform passive teams that accept instructions
“And look like there, there's drawbacks to that culture, right? Where you get to like a radically empowered engineering team that thinks that they know the product better than the designer or the PM and they push back on the designs or they disagree with the PM…”
Geoff Charles Aug 6, 2023 ▶ 1:05:06 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
To protect deep work, check email once daily and Slack hourly
“Turn off notifications. Quit Slack. When you're doing deep work, check your emails once a day and just like literally go through them in like five minutes. They're off the times. Most of them are useless. Check Slack only at the top of the hour.”
Geoff Charles Aug 6, 2023 ▶ 1:14:30 Velocity over everything: How Ramp became the fastest-growing SaaS startup ever | Geoff Charles
20VC Insight
Product Managers Default to Confirmation Bias in Customer Research
“Oftentimes like product managers, they have an idea and they ask the question to validate their idea and it's actually the wrong idea.”
Geoff Charles Dec 6, 2023 ▶ 2:04 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Product Managers Spend Too Much Time in the Office
“Oftentimes just PM spend way too much time In the office, and I think that that's just a huge downside for your team.”
Geoff Charles Dec 6, 2023 ▶ 2:33 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Disclosure
Ramp's Biggest Early Hiring Mistakes Were in Go-To-Market Roles
“The biggest mistakes were probably on, on on, on go to market earlier on, you know, we hired people who had seen success in growth.”
Geoff Charles Dec 6, 2023 ▶ 4:26 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Evaluate New PMs by Embedding Them Into Existing High-Performing Teams
“For ICPMs on my team, I basically place them in teams that are high performing. And I, and we immediately see whether they are, they're at the bar. So, so you take basically something that is fixed, you add a variable and you, and if anything changes, right, i…”
Geoff Charles Dec 6, 2023 ▶ 5:40 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Managers Should Know if a Hire Will Succeed Within Three Months
“I think within three months, you should actually be able to say and figure out, like, is this person gonna hit it out of the park, or is this person not gonna work out?”
Geoff Charles Dec 6, 2023 ▶ 6:28 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Disclosure
Early Ramp Teams Manually Logged Into Customer Software to Switch Cards
“We were extremely aggressive in terms of making it super easy for them to switch. And what I meant by that is like, we literally had teams say, give me your old credit cards. I will log in to all of your other software and I will switch your cards for you. I w…”
Geoff Charles Dec 6, 2023 ▶ 10:48 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
20VC Insight
Let Product Team Members Sign Up for Work Instead of Assigning Tasks
“So don't assign, but have people sign up.”
Geoff Charles Dec 6, 2023 ▶ 12:32 Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings
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