Products Usually Fail Because the Underlying Hypothesis Was Wrong
Geoff Charles · Geoff Charles: How To Hire Product Teams & Increase Product Velocity | E1091 · 20VC with Harry Stebbings · Dec 6, 2023 · at 35:44
Geoff Charles, VP of Product at Ramp, explains why products fail during a conversation with Harry Stebbings on 20VC.
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“I think oftentimes PM are enamored with their solution and they're not actually good at defining the hypothesis that led them to that solution. And they just ship this product and the product doesn't work. And then they have to go back and say, like, why didn't it work? And they'll, they'll, you know, they'll have a bunch of excuses, right? Oh, you know, it's the design isn't good. The marketing isn't good. The sales team isn't selling it, the engineering team cuts scope, whatever it is. But a lot of times the product, the reason why the product didn't work is because your hypothesis was wrong.”
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