The Ledger, every show

“The internet decided almost instantaneously, with the headline in the photo, that Jack Daniel was a slave owner, he hid the recipe, he stole the recipe, he hid the slave. That was not a part of the story. It was not even insinuated, but that is the story that …”

“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”

“White males represent 30% of this country and a hundred percent Of the whiskeys up until uncle nearest, 100%.”

“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”

“No independent saw big years last year because the big guys, once the pandemic happened, they've got to keep those shares up. Right. And so they took over the shelf space. There was very little shelf space that remained for craft distillers.”

“Jack Daniels Legacy. It was a biography by a local journalist out of Tuscaloosa, Alabama, who goes to Lynchburg, Tennessee, to write the authoritative biography on the most famous whiskey maker in the world. And very early on into the book, It introduces this …”

“White males represent 30% of this country and a hundred percent of the whiskeys up until Uncle Nearest. 100%.”

“I've talked about how our distillery, now the seventh most visited distillery in the world.”

“And so the challenge with that second tier, their bills are paid for and their bonuses are paid for by big guys.”

“So in our industry, the norm is you start off in one state, in a single state. And then within about seven years, if you're able to build traction in that single state, then you'll try to get into maybe four states that connect to that one state. So everything…”

“When we created Uncle Nearest, that was the first time in history that an African-American had been commemorated on a spirit bottle. Any spirit.”

“We just acquired a vodka company, and then we became the largest Grand Champagne Vineyard owner in The city of Cognac to raise up a Cognac company.”

“What you will see is we're the most awarded bourbon in the world for 2019, 20 20, 2021, 2022, and 2023. Every year we update those ads, and all we do is add a new year on it every time we're the most awarded.”

“They all grew up together. They were friends. They ate around the same dinner table.”

“You can kind of go down the list of every major American whiskey brand, and I can tell you who owns them. So like all the- ... The Diageos, the Sazeracs, LVMH, absolutely. They, you have essentially five that own everything.”

“The only time that Jack's name has ever been associated with our brand is if the story is being told historically in the press, or it was told historically in the short film that we did with Jeffrey Wright”

“We just celebrated our 11th quarter in a row of triple digit gains. So we've been a hundred percent year over year for 11 quarters.”

“The Diageos, the Sazeracs, LVMH. Absolutely. They, you have essentially five that own Everything.”

“Yeah, but it wasn't their IP. I had already, I already had the trademarks. So by the time I shared with them what I would be doing, I made sure I had the trademarks.”

“Bourbon can be made anywhere in America. It's not like champagne, where it has to be made in a region, or tequila that has to be made in Jalisco. It can be made anywhere in America, although I think ninety-something percent of it comes out of Kentucky. However…”

“There's been, I think, 16 major competitions this year, and we've received 13 best in class. We have swept all of the major competitions this year with the exception of a few. And even in those we got gold and double gold.”

“No independent saw big years last year because the big guys, once the pandemic happened, they've got to keep those shares up. Right. And so they took over the shelf space. There was very little shelf space that remained for craft distillers.”

“We just celebrated our 11th quarter in a row of triple digit gains. So we've been a hundred percent year over year for 11 quarters.”

“In the beginning, there were 20 different historians, archivists, archaeologists, genealogists, who all got together and none ever charged me.”

“So if you look at Uncle Nearest, on any given day, there might be between five and eight press hits around the world, major publications, and they're all telling different stories about the brand.”

“The realtor, who we bought the home from, she said, if you ever decide to put his name on a bottle, I'll come out of retirement to make sure you get it right. So as it turned out, real estate was basically her second career. She spent her entire life in the fa…”

“So if you look at uncle nearest on any given day, there's between five and eight press hits around the world, major publications, and they're all telling different stories about the brand.”

“I've now told the story of my all female leadership team that I've had from day one.”

“And then every page, it was either Nearest Green or his sons, Eli Green and George Green. I mean, they were very, very prominent in terms of mentions in this book, and they were mentioned more times than Jack's own family.”

“I will say that Keith and I were not through the door for longer than five minutes before we looked at each other and said, we're buying this place.”

“And so the reason why nearest green is credited as the first known African-American master distiller is because he fully turned over the steel to nearest. But I think that had everything to do with the fact that his church and his wife were really pushing agai…”

“Well, she was in the family business for 31 years. When she left Jack Daniel Distillery, she was their head of whiskey operations.”

“Tennessee whiskey can only be made in Tennessee, and the only difference other than geography, the only significant difference is the process that came in with the enslaved people, and that is taking a traditional bourbon distillate and filtering it through su…”

“So yes, we're, we have achieved profitability, but at the same time, we're building out a fifty million dollar distillery that we've already put more than 25 into.”

“The reason why nearest green is credited as the first known African-American master distiller is because he fully turned over the steel to nearest.”

“Well, she was in the family business for 31 years. When she left Jack Daniel Distillery, she was their head of whiskey operations.”

“I could be a winery in Napa and have a, you know, a club in which I've got thousands and thousands of people that get wine. That's not legal for spirits.”

“No, it doesn't. It never has.”

“I hired the former president of Disney store worldwide to merchandise.”

“So he was one of the very first hit makers for Motown. He was there from the beginning. So he's credited with Diana Ross and the Supremes and the Temptations and the Four Tops and Michael Jackson and just really from the beginning, Smokey Robinson, then when S…”

“So I began at 18 with two clients paying me 5000 dollars a month, which that's not a lot of money now, but you know, for an 18 year old, that was pretty significant, right?”

“And then they sent it out, and within four weeks, I had people who had signed up from 20 different countries.”

“And then they sent it out, and within four weeks, I had people who had signed up from 20 different countries.”