Weaver: Nearest Green Distillery is the seventh most visited distillery globally
Fawn Weaver · Advice Line: Growing Beyond Your Niche · Oct 10, 2024 · at 12:43
Fawn Weaver, founder and CEO of Uncle Nearest Premium Whiskey, highlights the scale and visitor traffic of the brand's distillery.
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“I've talked about how our distillery, now the seventh most visited distillery in the world.”
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More from Fawn Weaver
Suppliers ignored Weaver's female team but answered her husband immediately
“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”
Before Uncle Nearest, 100% of American whiskey brands represented white males
“White males represent 30% of this country and a hundred percent Of the whiskeys up until uncle nearest, 100%.”
Suppliers immediately called Weaver's husband after ignoring her all-female team
“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”
Weaver secured Uncle Nearest trademarks before informing Jack Daniel's
“I had already, I already had the trademarks. So by the time I shared with them what I would be doing, I made sure I had the trademarks.”
Uncle Nearest spent $1M on ads while completely sold out nationwide
“I spent a million dollars in commercial ads when we were out of stock everywhere in the country.”
Major liquor conglomerates squeezed craft distillers' shelf space in 2020
“No independent saw big years last year because the big guys, once the pandemic happened, they've got to keep those shares up. Right. And so they took over the shelf space. There was very little shelf space that remained for craft distillers.”