The Ledger, every show

Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.

shows every show 44 of 44
every show
clear all ✕
HOW I BUILT THIS Assertion Partly supported
Brian Smith: Lack of Prior Use Enabled US Trademark Registration for UGG
“And I did a search of the world, especially the US, to see if there'd been any prior use of the trade name Ugg, and they had not. So, That opened up the gate for me to do the registration of the trademark.”
Brian Smith Jun 1, 2026 ▶ 20:21 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Supported
Brian Smith: The name 'Ugg' was a generic term in Australia
“It was generic down there, yeah.”
Brian Smith Jun 1, 2026 ▶ 20:43 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Not publicly verifiable
Smith: Contract gave away full UGG ownership until trademark dispute resolved
“No, you don't get your stock issued until you finish the trademark. And I just hung the phone up, and I drove from Huntington Beach straight back to San Diego, and I pulled out my contract, and I read it, and I reread it, and I just went, oh, shit. I don't own…”
Brian Smith Jun 1, 2026 ▶ 45:30 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Supported
UGG co-owner died of a heart attack right before restoring Smith's equity
“Between the time he called me to get my stock, and that was the very next Sunday, he had a heart attack in this race and never recovered. And so, now his widow, who'd never stepped forward, Foot inside the Ugg business, now owned 100% of Ugg.”
Brian Smith Jun 1, 2026 ▶ 52:43 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Not checkable as stated
A $200,000 life insurance settlement enabled Brian Smith to buy back UGG
“We ended up getting 200,000 dollars as a settlement to walk away... And so I signed a promissory note with her, and this 200,000 dollars was enough to pay her note out, And then by, you know, I owned the company 100% again.”
Brian Smith Jun 1, 2026 ▶ 59:45 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Not checkable as stated
Smith: Half of Australians owned sheepskin boots while America had none
“Oh my god, you know, one in two Australians has some sort of sheepskin footwear, and there's none in America.”
Brian Smith Jun 1, 2026 ▶ 7:49 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Not checkable as stated
UGG's initial pitch to California shoe stores received zero orders
“He came back with about a 150 business cards of all these retailers, and not a single order, and said, Brian, they tell us we're crazy trying to sell sheepskin in California.”
Brian Smith Jun 1, 2026 ▶ 10:35 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Supported
UGG sold only 28 pairs of boots during its first year
“The total sales for the first year was 28 pairs.”
Brian Smith Jun 1, 2026 ▶ 14:25 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Supported
UGG sales quadrupled after swapping fashion models for authentic young surfers
“So when I ran those ads, the sales, which had been around, you know, 30 to 50,000 per year, the immediate jump was like 200,000 dollars.”
Brian Smith Jun 1, 2026 ▶ 29:36 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Not checkable as stated
Smith: UGG received 2,000 to 3,000 weekly boot orders in 1988
“Black and charcoal were just kicking butt with all of their orders. And we were, you know, getting two or 3000 pairs of orders a week.”
Brian Smith Jun 1, 2026 ▶ 55:20 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Supported
Smith: UGG purchased its suing competitor UGHS and ran its factory
“We ended up doing a deal where we purchased the UGHS company, and we maintained that factory for a couple of years.”
Brian Smith Jun 1, 2026 ▶ 1:05:39 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Not checkable as stated
Smith: Stockbrokers flooded UGG's switchboard after Rush Limbaugh sponsorship announced
“Today we have a new sponsor, and it's Ugg Boots from California, and that second, our switchboard shut down, because every broker in the country, every stockbroker, was calling us saying, Are you guys public? Can we buy stock? Can we buy, you know, because the…”
Brian Smith Jun 1, 2026 ▶ 1:13:25 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
TOP FOUNDERS Assertion Not checkable as stated
Smith: Leon charges an average of $350 per manager monthly
“We have a SAS model, which is on average about 350 dollars per manager per month. So we're charging on a per manager basis.”
Brian Smith Aug 18, 2022 ▶ 4:44 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: Leon takes roughly a 20% cut on marketplace spend
“So we'll actually buy, purchase, manage the whole entire benefit, which will make a percentage on that on the employer, employer side. All right. But also on the other side, we'll make a percentage from Equinox or Headspace or whatever else. So we're making ro…”
Brian Smith Aug 18, 2022 ▶ 5:11 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: SaaS accounted for about 70% of Leon's prior-year revenue
“SaaS was about 70% of the business, and that was purely just because we didn't market it enough probably.”
Brian Smith Aug 18, 2022 ▶ 5:59 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: Leon grew revenue by roughly 116% year-over-year
“Yeah, so roughly I think we grew by a 116%.”
Brian Smith Aug 18, 2022 ▶ 13:34 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
HOW I BUILT THIS Assertion Partly supported
Smith: Sheepskin footwear dries and warms wet feet within 15 minutes
“Sheepskin breathes, so you can put them on with freezing feet, and they will insulate, and if you've got wet feet, like after surfing, it wicks the moisture out towards the surface, and so within 10:15 minutes, your feet are dry and warm.”
Brian Smith Jun 1, 2026 ▶ 17:12 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
HOW I BUILT THIS Assertion Not checkable as stated
Smith: Ski market was harder to penetrate than surf for early UGG boots
“The ski market was even harder than the surf market. Because their attitude was, well, we have mud, and we have slush, and we need rubber, you know, we gotta have Sorrells, and they couldn't see sheepskin being strong enough or waterproof enough to work in the…”
Brian Smith Jun 1, 2026 ▶ 22:50 UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
TOP FOUNDERS Assertion Contradicted
Smith: USA Track & Field used data science to predict athlete injuries
“So my background is, as you said, so I was a director of sports science for USA track and field. Right. And then what we did is we use data science to predict performance or predict injury and professional athletes.”
Brian Smith Aug 18, 2022 ▶ 1:07 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: Leon signs up 7 to 12 sales leaders per customer
“Depending on the size of the company, we're looking anywhere between seven to about 12, depending on the structure of their team.”
Brian Smith Aug 18, 2022 ▶ 7:16 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: Leon signed up 6,000 early access users via Product Hunt
“So about two and a half years ago, we launched pre-product on Product Hunt, signed up roughly about 6000 early access users all from Product Hunt.”
Brian Smith Aug 18, 2022 ▶ 8:12 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: Leon's co-founders handle all sales and marketing directly
“So from a sales and marketing standpoint, it's just me and my co-founder who are still leading the sales and marketing aspects of it. And then the rest of it is customer success and engineering.”
Brian Smith Aug 18, 2022 ▶ 13:57 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Brian Smith: Leon has 26 total employees
“So we're at 26 people currently right now.”
Brian Smith Aug 18, 2022 ▶ 14:09 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
Made with StarZero

Turn any episode into a week of clips.

This entire site, thousands of episodes across every show transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.