Brian Smith: The name 'Ugg' was a generic term in Australia
Brian Smith · UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company. · Jun 1, 2026 · at 20:43
UGG founder Brian Smith and Guy Raz discuss how Australian sheepskin footwear was generic in Australia before Smith trademarked the name in the US.
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“It was generic down there, yeah.”
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