The Ledger, every show

“I still think ultimately you're going to walk into a liquor store. You're going to walk into target and every brand is going to have a face and association because why wouldn't it, right?”

“So that right there in a year might be a billion dollar brand alone.”

“We have four and a half million subscribers to our daily, and I don't think anyone will get there.”

“I think the same, right? I mean, I probably heard seven years ago at this point, maybe five years ago, Slack was going to take over email. I think if anything, Slack is just incremental. And if anything, it actually clears your inbox for email, right? Because …”

“I met him a few months ago. And he has plans to build software businesses and other things.”

“I think the cumulative enterprise value of what he creates will be well above a billion dollars.”

“I think the growth rates of these things are going to slow down dramatically and churns and increase over time.”

“And of course I say this and there will be, but I don't think there will be many more multimillion person reader general News, general business news, email newsletters that, you know, are standalone companies, whether they're bootstrapped or VC backed. I just,…”

“I think there is very much a push towards individuals and away from institutions. We're seeing that as a society as a whole, but also within the media world, and so I think that will also rise, and I think news and media in general will get more and more niche…”

“I just saw a stat, I think, 87 and a half percent of people in the US use email as their number one form of communication.”

“We've seen a lot of YouTube channels grow a ton via shorts, but what we haven't seen is a lot of those YouTube channels convert those shorts viewers to long form viewers, right?”

“And we, you know, and again, it's all relative to a seventy million dollar ad business. So if you sell half a million dollars of swag a year and that's your cap, the question's like, well, you know, it's nice, but it's not going to move the needle.”

“I think the second thing is it only makes great copywriting more important. It makes great, great copywriting super unique. And I think it's going to make the best copywriters worth so much more because when there's more content out there and there's more cont…”

“Our click-through rates are 10 or even greater times higher than a banner ad”

“Seventy-five million, I think is the public number.”

“In 2016, we did our first ad deal. It was a watch brand called Emla Hart, I believe. It was about a 3000 dollar deal for three, we used to call them exposures.”

“We did 25,000 that year.”

“We ended at a 100,000 subs. We did 300,000 dollars of revenue. We finally started taking a salary. We were taking 60 K each, but that was the first real year.”

“And we were spending this year, we probably spent six to seven million dollars on paid acquisition. So we spent what you did in revenue almost just pumping growth back in.”

“Apparently, people in the industry said these bongo bingo guys, apparently, pre-COVID, were doing twenty million a year in revenue.”

“Yeah, so we weren't friends until we sold our businesses, right?”

“So it was first sent out March, 1420 15. And I think the first advertisement was summer to end of 20 17 is when we started to monetize. So two and a half years and around a 100,000 subscriber mark is when we started to monetize the newsletter.”