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More from Austin Rief
Opinion
Morning Brew CEO: No More Alpha Left in the Newsletter Game
“I think there's no more alpha in the newsletter game. Everyone talks about everything.”
Austin RiefJan 24, 2024▶ 13:31Brainstorming +$1M Weird Business Ideas With Morning Brew’s CEO Austin Rief (#543)
PredictionNot checkable as stated
Eventually Every Retail Brand Will Have a Creator Face Attached
“I still think ultimately you're going to walk into a liquor store. You're going to walk into target and every brand is going to have a face and association because why wouldn't it, right?”
Austin RiefJan 24, 2024▶ 21:23Brainstorming +$1M Weird Business Ideas With Morning Brew’s CEO Austin Rief (#543)
Opinion
BuzzFeed's media business model was never worth a $1B valuation
“And, you know, even in 2015, 20 17, we were like, yeah, PuzzFeed, it just doesn't make sense. It's not worth a billion dollars.”
Austin RiefApr 4, 2025▶ 7:47How to build a $100M+ newsletter business
Opinion
Sam Bankman-Fried Only Mastered Details That Directly Benefited FTX
“Sam was a genius when it came to the things he had to know for FTX and crypto. So for example, Tom Brady was a like sponsored by FTX, right? Sam could have told you every single thing. About Tom Brady. Could have told you his stat line, everything about him, b…”
Austin RiefJan 24, 2024▶ 37:21Brainstorming +$1M Weird Business Ideas With Morning Brew’s CEO Austin Rief (#543)
Insight
Pitching acquisitions to CMOs fails because it threatens their marketing competence
“Yeah, I mean, at the end of the day, we were telling the marketing team of a company, we can market your product better than you can. You know, what CMO, what head of marketing is going to buy a company, unless they have a ton of humility, if they believe that…”
Austin RiefApr 4, 2025▶ 53:29How to build a $100M+ newsletter business
Insight
Newsletter subscribers are worth significantly less today due to market saturation
“The value of a subscriber is significantly less than it was when we started because there are so many newsletters out there.”
Austin RiefApr 4, 2025▶ 56:06How to build a $100M+ newsletter business
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