Rief: 87.5% of Americans use email as primary communication
Austin Rief · Why Every Creator Should Have a Newsletter with Austin Rief · Dec 15, 2022 · at 1:30
Morning Brew CEO Austin Rief and host Greg Isenberg discuss whether building an email business remains viable.
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“I just saw a stat, I think, 87 and a half percent of people in the US use email as their number one form of communication.”
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“So that right there in a year might be a billion dollar brand alone.”
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Rief: Email usage will remain the same in 20 years
“I think the same, right? I mean, I probably heard seven years ago at this point, maybe five years ago, Slack was going to take over email. I think if anything, Slack is just incremental. And if anything, it actually clears your inbox for email, right? Because …”